UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

[X]  QUARTERLY  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

                  For the Quarterly Period Ended: June 26, 2004

                                       or

[ ]  Transition  Report  Pursuant  to  Section  13 or 15 (d)  of the  Securities
     Exchange Act of 1934

For the Transition Period from                to
                               --------------    -----------

Commission File Number:    1-11064


                                BRITESMILE, INC.
             (Exact name of registrant as specified in its charter)

                         UTAH                           87-0410364
----------------------------------------        -------------------------------
(State or other jurisdiction of incorporation  (IRS employer identification no.)
                  or organization)


      490 North Wiget Lane
    Walnut Creek, California                               94598
--------------------------------------          -----------------------------
(Address of principal executive offices)                 (Zip Code)


                                 (925) 941-6260
                (Issuer's telephone number, including area code)



              (Former name, former address and former fiscal year,
                         if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes      X        No       __
         -

Indicate by check mark whether the registrant is an accelerated filer (as
defined in Exchange Act Rule 12b-2 of the Exchange Act)

Yes      __       No       X
                           -

The Company had 10,326,831 shares of common stock outstanding at August 4, 2004.

During the fourth quarter of 2003, the Board of Directors approved a 5 for 2
stock split, which took effect January 30, 2004. All shares and per share
amounts herein have been adjusted for the 5 for 2 stock split.









                        BRITESMILE, INC. AND SUBSIDIARIES


                                TABLE OF CONTENTS





PART I.   FINANCIAL INFORMATION


Item 1.   Financial Statements (Unaudited)

                                                                                                      
         Condensed Consolidated Balance Sheets as of June 26, 2004 and December 27, 2003..................4

         Condensed Consolidated Statements of Operations for the 13 and 26 weeks ended
         June 26, 2004 and June 28, 2003..................................................................6

         Condensed Consolidated Statements of Cash Flows for the 26 weeks ended
         June 26, 2004 and June 28, 2003, respectively....................................................7

         Notes to Condensed Consolidated Financial Statements.............................................8

Item 2.   Management's Discussion and Analysis of Financial Condition and Results of Operations...........13

Item 3.   Quantitative and Qualitative Disclosures About Market Risk......................................21

Item 4.   Controls and Procedures.........................................................................21



PART II.   OTHER INFORMATION


Item 1.  Legal Proceedings................................................................................21

Item 2.  Changes in Securities, Use of Proceeds, and Issuer Purchases of Equity Securities................25

Item 3.  Default upon Senior Securities...................................................................25

Item 4.   Submission of Matters to a Vote of Security Holders.............................................25

Item 5.  Other Information................................................................................25

Item 6.  Exhibits and Reports on Form 8-K.................................................................25





                                       3








                         PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                                BRITESMILE, INC.
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                     ASSETS

                       ($ in thousands, except share data)



                                                                                June 26, 2004           December 27, 2003
                                                                           -----------------------     ---------------------
                                                                                (unaudited)                  (audited)
CURRENT ASSETS:
                                                                                                 
    Cash and cash equivalents........................................      $       8,820               $       5,884
    Trade accounts receivable, net of allowance for doubtful accounts
    of $546 and $467, respectively...................................              1,978                       3,554
    Inventories......................................................              2,339                       1,746
    Prepaid expenses and other.......................................                502                         569
                                                                           -----------------------     ---------------------

                Total current assets.................................             13,639                      11,753
                                                                           -----------------------     ---------------------
                                                                           -----------------------     ---------------------

PROPERTY AND EQUIPMENT, net..........................................                14,744                      16,523

OTHER ASSETS.........................................................              3,725                       3,620

INTANGIBLES, net.....................................................              5,794                       6,120
                                                                           -----------------------     ---------------------

TOTAL ASSETS.........................................................      $      37,902               $      38,016
                                                                           =======================     =====================



                                                                     (continued)



                       See notes to condensed consolidated
                             financial statements.



                                       4



                                BRITESMILE, INC.
                CONDENSED CONSOLIDATED BALANCE SHEETS (continued)

                      LIABILITIES AND SHAREHOLDERS' EQUITY
                       ($ in thousands, except share data)



                                                                                June 26, 2004           December 27, 2003
                                                                           -----------------------     ---------------------
                                                                                (unaudited)                  (audited)
CURRENT LIABILITIES:
                                                                                                 
    Accounts payable.................................................      $         4,551             $         7,173
    Accrued expenses ................................................                5,078                       5,624
    Gift certificate and prepaid appointments........................                  724                         962
    Deferred revenue ................................................                  708                         597
    Accrual for Center closure.......................................                  296                         298
    Current portion of long-term debt................................                2,359                       3,039
    Capital lease obligations with related parties - current portion.                1,171                         761
                                                                           -----------------------     ---------------------

              Total current liabilities..............................               14,887                      18,454
                                                                           -----------------------     ---------------------

LONG TERM LIABILITIES:
    Capital lease obligations with related parties - less current portion              659                       1,130
    Accrual for Center closure.......................................                  678                         783
    Long-term debt, less current portion..............................               3,407                       4,164
    Other long-term liabilities......................................                  823                         861
                                                                           -----------------------     ---------------------

                    Total long-term liabilities......................                5,567                       6,938
                                                                           -----------------------     ---------------------

              Total liabilities......................................               20,454                      25,392
                                                                           -----------------------     ---------------------

SHAREHOLDERS' EQUITY:
    Common stock, $.001 par value; 50,000,000 shares authorized;
    10,326,868 shares issued and outstanding.........................                   38                          38
    Additional paid-in capital.......................................              169,618                     162,823
    Accumulated deficit..............................................             (152,208)                   (150,237)
                                                                           -----------------------     ---------------------

              Total shareholders' equity ............................               17,448                      12,624
                                                                           -----------------------     ---------------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY...........................      $        37,902             $        38,016
                                                                           =======================     =====================



                       See notes to condensed consolidated
                             financial statements.



                                       5



                                BRITESMILE, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)
                       ($ in thousands except share data)



                                                   13 Weeks Ended      13 Weeks Ended         26 Weeks            26 Weeks
                                                    June 26, 2004      June 28, 2003           Ended               Ended
                                                                                           June 26, 2004       June 28, 2003
                                                   ----------------    ---------------     ---------------     ---------------
REVENUES:
                                                                                                   
    Center whitening fees, net.....................   $       4,903       $       4,217    $          9,244    $          7,369
    Associated Center whitening fees, net..........           5,955               5,644              10,962              10,550
    Product sales..................................           1,873               1,117               4,295               2,036
                                                   ----------------    ---------------     ---------------     ---------------

       Total revenues, net.........................          12,731              10,978              24,501              19,955
                                                   ----------------    ---------------     ---------------     ---------------

OPERATING COSTS AND EXPENSES:
    Operating and occupancy costs..................           4,068               4,339               8,174               7,833
    Selling, general and administrative expenses...           7,414               7,173              14,256              13,219
    Research and development expenses..............             143                  96                 315                 335
    Depreciation and amortization..................           1,677               1,608               3,350               3,194
                                                   ----------------    ---------------     ---------------     ---------------

       Total operating costs and expenses..........          13,302              13,216              26,095              24,581
                                                   ----------------    ---------------     ---------------     ---------------

          Loss from operations.....................            (571)             (2,238)             (1,594)             (4,626)
                                                   ----------------    ---------------     ---------------     ---------------

OTHER INCOME (EXPENSE), net........................            (158)               (228)               (320)               (340)
                                                   ----------------    ---------------     ---------------     ---------------

          Loss before income tax provision.........            (729)             (2,466)             (1,914)             (4,966)

INCOME TAX PROVISION...............................               0                   3                  57                   4
                                                   ----------------    ----------------    ---------------     ---------------

          Net loss ................................$           (729)   $         (2,469)   $         (1,971)   $         (4,970)
                                                   ================    ================    ================    ===============


BASIC AND DILUTED NET LOSS PER SHARE...............$          (0.07)   $          (0.40)   $          (0.19)   $          (0.81)
                                                   ================    ================    ================    ===============


WEIGHTED AVERAGE SHARES - BASIC AND DILUTED........      10,309,478           6,161,233          10,250,885           6,115,390
                                                   ================       =============      ==============       =============




                       See notes to condensed consolidated
                             financial statements.



                                       6



                                BRITESMILE, INC.
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    Unaudited
                       ($ in thousands, except share data)




                                                                                      26 Weeks Ended             26 Weeks Ended
                                                                                      June 26, 2004              June 28, 2003
                                                                                  -----------------------    -----------------------
CASH FLOWS FROM OPERATING ACTIVITIES:
                                                                                                       
   Net loss............................................................           $         (1,971)          $         (4,970)
   Adjustments to reconcile net loss to net cash used in operating activities:
         Depreciation, amortization and other non-cash charges........                       3,739                      3,194
         Increase in variable deferred payments to a related party....                       1,130                      1,143
         Loss on disposal of assets...................................                           -                        297
         Other........................................................                         128                         92
   Change in assets and liabilities, net...............................                     (3,247)                      (606)
                                                                                  -----------------------    -----------------------

                  Net cash used in operating activities................                       (221)                      (850)
                                                                                  -----------------------    -----------------------

CASH FLOWS FROM INVESTING ACTIVITIES
  Purchase of property and equipment...................................                       (771)                    (1,829)
                                                                                  -----------------------    -----------------------



CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from debt financing.........................................                          -                      1,500
  Payments on capital lease ............................................                       (61)                      (340)
  Payments on debt .....................................................                    (2,695)                      (226)
  Proceeds from common stock offerings, net.............................                     6,340                          -
  Proceeds from exercise of stock options ..............................                       344                        207
                                                                                  -----------------------    -----------------------

                  Net cash provided by financing activities............                      3,928                      1,141
                                                                                  -----------------------    -----------------------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                                         2,936                     (1,538)

CASH AND CASH EQUIVALENTS AT BEGINNING
    OF THE PERIOD......................................................                      5,884                      3,527
                                                                                  -----------------------    -----------------------

CASH AND CASH EQUIVALENTS AT END OF THE PERIOD.........................           $          8,820           $          1,989
                                                                                  =======================    =======================




                       See notes to condensed consolidated
                             financial statements.



                                       7




                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)
                                  June 26, 2004

1.       Description of Business and Basis of Presentation

BriteSmile, Inc., a Utah corporation ("BriteSmile" or the "Company"), and its
affiliates develop, distribute, market, sell and lease advanced teeth whitening
technology, products, systems and services. Unless specified to the contrary
herein, references to BriteSmile or to the Company refer to the Company and its
subsidiaries on a consolidated basis. The Company's operations include the
development of technologically advanced teeth whitening processes that are
distributed in professional salon settings known as BriteSmile Professional
Teeth Whitening Centers ("Centers"). The Company also offers its products and
technologies through arrangements with existing independent dental offices known
as BriteSmile Professional Teeth Whitening Associated Centers ("Associated
Centers"). As of June 26, 2004, the Company had 14 Centers and 5,097 Associated
Centers in operation.

The accompanying unaudited condensed consolidated financial statements have been
prepared in accordance with accounting principles generally accepted in the
United States of America for interim financial information and with the
instructions in Form 10-Q and Article 10 of Regulations S-X. Accordingly, they
do not include all of the information and footnotes required by accounting
principles generally accepted in the United States for annual financial
statements. In the opinion of management, all adjustments (consisting of normal
recurring accruals) considered necessary for a fair presentation have been
included. Operating results for the 13 and 26 weeks ended June 26, 2004 are not
necessarily indicative of the results that may be expected for the remainder of
the fiscal year ending December 25, 2004.

2.       Stock Based Compensation

The Company uses the intrinsic value method to account for its stock based
compensation plans. The alternative fair value accounting of the Company's
options was estimated at the date of grant using a Black-Scholes option pricing
valuation model with the following weighted-average assumptions: volatility of
..9769, and .6484 for the 26 week periods ended June 26, 2004, and June 28, 2003,
respectively; an average risk-free interest rate of 4.25%, and 4.75% for the 26
week periods ended June 26, 2004, and June 28, 2003, respectively; dividend
yield of 0%; and a weighted-average expected life of the option of 10 years. Had
compensation cost for the Company's stock-based compensation plans been
determined using the Black-Scholes option pricing valuation model, the Company's
reported net loss applicable to common shareholders and basic and diluted net
loss per share would have been increased to the pro forma amounts indicated
below (in thousands, except per share data):



                                          26 Weeks Ended      26 Weeks Ended
                                             June 26,            June 28,
                                               2004              2003
                                         ----------------- -----------------

Loss as reported...................      $          1,971  $          4,970
Compensation expense reported under
APB25..............................      $             40  $              -
Compensation expense computed using
fair value method.....................   $            949  $          1,531
                                         ----------------- -----------------
Pro forma loss.....................      $          2,960  $          6,501
                                         ================= =================
Pro forma basic and diluted
   loss per share..................      $         (0.29)  $         (1.06)
                                         ================= =================




                                       8




                        BRITESMILE, INC. AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)
                                  June 26, 2004

For further information, refer to the consolidated financial statements and
footnotes thereto included in the Company's Annual Report on Form 10-K for the
52 weeks ended December 27, 2003.

3.       Loss Per Common Share

Basic net loss per share is calculated as net loss divided by the
weighted-average number of common shares outstanding. Diluted net loss per share
is equal to basic net loss as the Company has recorded a net loss. Stock options
totaling 924,019 shares and warrants totaling 332,825 shares (using the treasury
stock method) and convertible notes payable have been excluded from the
calculation of net loss per share for the 13 and 26 week periods ending June 26,
2004, as their effect is anti-dilutive. Stock options totaling 696,440 shares
and warrants totaling 341,163 shares (using the treasury stock method) and
convertible notes payable have been excluded from the calculation of net loss
per share for the 13 and 26 week periods ending June 28, 2003, as their effect
is anti-dilutive.

4.       Commitments and Contingencies

The Company is the subject of certain legal actions. Management does not believe
that current pending litigation involving the Company will have a material
adverse effect on the Company's consolidated financial position or results of
operations. This conclusion has been developed in consultation with outside
counsel handling BriteSmile's defense in the matters. However, the litigation
and other claims noted in this report are subject to inherent uncertainties and
it is possible that future results of operations for any particular quarterly or
annual period could be materially affected by changes in management's
assumptions and the effectiveness of BriteSmile's strategies related to these
legal actions.

BriteSmile, Inc. v. Discus Dental, Inc. and Salim Nathoo

This case was filed in the United States District Court for the Northern
District of California (the "Discus Patent Litigation"). The Company filed an
initial complaint against Discus Dental, Inc. ("Discus"), Culver City,
California, in July 2002, asserting claims of infringement of the Company's U.S.
Patents No. 6,343,933 and U.S. Patent No. 6,361,320. In February 2003, the
Company amended the Discus Patent Litigation by adding Salim Nathoo ("Nathoo")
as a defendant. The complaint, as amended, further alleges misappropriation of
the Company's trade secrets, civil conspiracy, and unfair competition and
business practices by Discus and Nathoo; breach of contract and breach of
fiduciary duty by Mr. Nathoo, and tortuous interference with contract by Discus.
The complaint alleges that Nathoo and Discus conspired to misappropriate
BriteSmile's trade secrets in violation of Nathoo's contractual obligations to
the Company. The amended lawsuit alleges that, as BriteSmile's Medical Director,
Nathoo had, and continues to have, an obligation to keep BriteSmile's trade
secrets confidential. Beginning in 2001, Discus Dental and Nathoo entered into
an agreement whereby Discus Dental paid Nathoo at least $2.5 million over a less
than two year period for Nathoo's "consulting" services, which included paying
Nathoo to share with Discus certain of the Company's trade secrets. The lawsuit
alleges further that in December 2002, a third party informed BriteSmile of
Nathoo's activities, and that when confronted by BriteSmile, Nathoo admitted to
receiving $2.5 million from Discus. The Company seeks a permanent injunction
against both Discus and Nathoo to prevent further infringement of its patents
and improper disclosure of the Company's trade secrets, lost profits, treble
damages and attorneys fees for willful patent infringement, punitive damages,
and other relief.

In March 2003, Discus filed its Answer to the Amended Complaint and
Counterclaims. In its Answer, Discus denies any liability for BriteSmile's
claims. Discus also raises affirmative defenses, including claims that its
products and processes do not infringe BriteSmile's patents and that
BriteSmile's patents are invalid and unenforceable. Discus asserts counterclaims
against BriteSmile, seeking (i) judicial declarations that BriteSmile's patents


                                       9


are invalid, unenforceable, and have not been infringed, (ii) tortuous
interference with prospective economic advantage and economic business
relations, and (iii) unfair competition. Discus also asks for declarations that
its products and processes do not violate BriteSmile's patents, that
BriteSmile's patents are unenforceable, that BriteSmile has no protectable trade
secrets, and that BriteSmile's contracts with Associated Center Dentists which
contain contractual restrictions on the purchase and use of competitive systems
are unenforceable and should be enjoined, and is seeking lost profits, treble
damages and attorneys fees.

In July 2003, the Company filed the Second Amended Complaint, asserting
additional clauses of infringement of the Company's US Patent No. 6,488,914, US
Patent No. 6,514,543, and US Patent No. 6,536,628.

In July 2003, the case of Salim Nathoo v. BriteSmile Leasing (discussed below)
was consolidated with the Discus Patent Litigation. All parties have produced
documents and written discovery responses in support of their claims and
defenses. Discovery is proceeding. The depositions of several key witnesses were
taken from August through December 2003.

In April 2004, the Company filed a motion for leave to amend its complaint,
which requested, among other things, dropping the Company's claims under its
U.S. Patent Nos. 6,488,914 and 6,361,320.

In April  2004,  Nathoo  filed  an  answer  and  counterclaim  to the  Company's
complaint, as well as a third party complaint against Eric Montgomery,  who is a
director of the Company, and several of Montgomery's companies,  alleging breach
of  contract,  breach of covenant of good faith and fair  dealing,  trade secret
misappropriation, patent infringement, and civil conspiracy.

The Company is seeking compensatory and punitive damages against Discus and
compensatory damages against Nathoo. The exact damages amount against both
defendants have not yet been determined.

Salim Nathoo v. BriteSmile Leasing

In March 2003, Nathoo filed a lawsuit against BriteSmile Leasing, a subsidiary
of the Company, in New Jersey state court. In this action, Nathoo alleges that
the Company breached its agreement to pay Nathoo money and that such failure
should result in the reversion of certain patent rights, which were previously
assigned by Nathoo to the Company, back to Nathoo. Nathoo also seeks the payment
of profits derived from the patent rights. The Company has filed an answer to
the complaint, together with counterclaims alleging the same causes of action as
in the Company's California litigation against Nathoo.

In May 2003, the court ordered that the case be transferred to California. In
July 2003, the case was consolidated with the Discus Patent Litigation in
California.

Smile Inc. Asia Pte. Ltd. v. BriteSmile

In April  2002,  Smile  Inc.  Asia Pte.  Ltd.  ("Smile")  sued the  Company  and
BriteSmile  Management,  Inc., a wholly owned subsidiary of the Company, in Utah
state court. The complaint alleges that BriteSmile  Management breached its 1998
distributor   agreement  with  Smile   (exclusive  as  to  Singapore  and  other
surrounding  countries)  by failing to fill orders  placed and to perform  other
obligations  under the  agreement.  The complaint  also alleges that  BriteSmile
Management  and the  Company  fraudulently  induced  Smile  to  enter  into  the
distributor  agreement,  and  includes  claims  for  alleged  damages in amounts
material to the Company,  based on alleged unjust enrichment,  civil conspiracy,
breach of the duty of good faith and fair dealing, interference with contractual
and economic relations, and fraudulent transfer.

The Company denies these allegations and believes the alleged damages are
entirely unsupported, and will continue to vigorously defend this action.

In May 2002, the Company and BriteSmile Management filed their answer and
counterclaim. The counterclaim alleges that Smile breached the distributor
agreement by, among other things, failing to operate using a licensed dentist in


                                       10


good standing (the license of the principal of Smile, Dr. Tan, was revoked
during 1999) and using BriteSmile's names and marks in a fashion not permitted
by the distributor agreement.

One of the principal defense to Smile's claims is that the distributor agreement
expressly excludes "non-laser-aided teeth whitening products and processes" sold
by the Company. Accordingly, in the lawsuit the Company asserts that Smile has
no rights to market and sell the Company's current LATW or retail products and
cannot claim damages for BriteSmile's marketing of such products in the
exclusive territory described in the distributor agreement.

In May 2004, the Company filed a motion to compel Smile to participate in
mandatory binding arbitration and to stay the litigation pending arbitration.
In June 2004, the Court denied the Company's motion to compel arbitration. The
Company intends to appeal this order.

Discovery is proceeding. Both parties have produced documents and written
responses in support of their claims and defenses, and depositions of certain
key witnesses have been taken and are continuing.

BriteSmile v. Discus Dental, Inc.

In May 2002, the Company filed a complaint against Discus Dental, Inc. in Contra
Costa County Superior Court, California, alleging causes of action for
intentional interference with contractual relationship, negligent interference
with contractual relationship, violation of Unfair Business Practice Act - Loss
Leader, violation of Unfair Business Practice Act, trade libel and injunctive
relief. The complaint alleges that Discus Dental and other defendants yet to be
identified wrongfully interfered with the Company's contractual relationships
with its Associated Center Dentists, in part by writing letters with the purpose
of inducing certain of the Company's Associated Dentists to terminate their
contracts with the Company and switch to Discus' Zoom! system, and by making
false and disparaging statements concerning the Company's teeth whitening
system. The Complaint seeks damages for loss of business, punitive damages,
injunctive relief, and costs of suit. This case was stayed in March 2003 pending
the resolution of the Discus Patent Litigation.

Kalow & Springut v. BriteSmile et. al.

In April 2003, the law firm of Kalow & Springut ("KS") filed a complaint against
the Company,  BriteSmile  International,  a subsidiary of the Company,  and A.M.
Pilaro, the Company's  non-executive Chairman, in New York state court. KS seeks
to recover  alleged  unpaid  legal fees and  expenses in the amount of $768,000.
Plaintiff also alleges that it was fraudulently  induced to incur the legal fees
and expenses and seeks to recover punitive damages of at least $5 million.

On June 13, 2003, BriteSmile answered the Complaint and asserted counterclaims
against KS for negligence, malpractice and breach of contract.

Discovery proceedings have commenced. Motions have been filed to dismiss all
claims alleged against Mr. Pilaro and all claims alleged against the Company,
except for one breach of contract claim. The Company has also applied to the
court to compel KS to produce documents and to turn over certain Company files.
On April 9, 2004, the court granted KS partial summary judgment in the amount of
$299,468.97, and denied summary judgment on the balance of the fees and
disbursements claimed by KS. KS was ordered to turn over certain of BriteSmile's
legal files. In addition, the court granted BriteSmile's motion to dismiss
claims based on fraud, quasi-contract, unjust enrichment and quantum meruit,
and denied all claims for punitive damages asserted by KS. All claims against
Mr. Pilaro were dismissed. BriteSmile intends to appeal the partial summary
judgment order.

The Procter & Gamble Company vs.  Oraceutical LLC, IDEX Dental  Sciences,  Inc.,
Robert Eric Montgomery, BriteSmile, Inc. and BriteSmile Development, Inc.



                                       11


This case was filed in the United States District Court for the Southern
District of Ohio. In June 2003, The Proctor & Gamble Company ("P&G") filed a
complaint against the defendants listed above alleging that Oraceutical LLC,
IDEX Dental Sciences, Inc. and Eric Montgomery (collectively, the "REM
Group") had breached an agreement between the REM Group and P&G (the "Standstill
Agreement") by entering into a binding memorandum of understanding (the "MOU")
with the Company and BDI on May 9, 2003. Montgomery is a director of the
Company. Oraceutical LLC, which is owned by Montgomery, is a consultant to the
Company. The complaint also seeks a declaratory judgment that US Patent Nos.
5,922,307, 6,331,292 and 6,488,914 (owned by the REM Group at the time the
complaint was filed) (the "Patents") are invalid and unenforceable, and that
P&G's Whitestrips product does not infringe the Patents. In its complaint P&G
asserts that the REM Group was obligated under the Standstill Agreement not to
take any action that would prevent it from granting rights to P&G under the
Patents sufficient at least for P&G's current Whitestrips products. P&G further
alleges that the REM Group breached that obligation by entering into the MOU
and, accordingly, P&G terminated the Standstill Agreement. P&G is seeking
monetary damages of at least $75,000 from the Company under the claims set forth
in its complaint. Defendants have filed a motion to dismiss P&G's declaratory
judgment action for non-infringement and invalidity as well as for breach of the
Standstill Agreement.

In February 2004, the defendants filed an answer, affirmative defenses, and
counterclaims. Affirmative defenses include anticipatory breach, unclean hands,
equitable estoppel, lack of justiciable controversy, and lack of jurisdictional
amount. The counterclaims asserted that P&G literally infringed U.S. Patent No.
6,488,914 by among other things, making, using, selling or offering to sell in
the United States the Crest Whitestrips. The counterclaims further allege that
P&G actively induced infringement of the patent in suit by providing marketing
assistance for, advertising and otherwise promoting the Crest Whitestrips
products to others for resale.

Discovery is proceeding, and both parties have served supplemental discovery
responses including answers to interrogatories and responses to requests for
production of documents.



                                       12



ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

Forward-looking Statements and Risk Factors

The following Management's Discussion and Analysis of Financial Condition and
Results of Operations contains forward-looking statements that involve risks and
uncertainties. Such forward-looking statements may be deemed to include
information that is not historical. The statements contained in this Report that
are not purely historical are "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995 and Section 21E of the
Securities Exchange Act. These statements relate to the Company's expectations,
hopes, beliefs, anticipations, commitments, intentions and strategies regarding
the future. They may be identified by the use of words or phrases such as
"believes," "expects," "anticipates," "should," "plans," "estimates," and
"potential," among others. Forward-looking statements include, but are not
limited to, statements contained in Management's Discussion and Analysis of
Financial Condition and Results of Operations regarding the Company's financial
performance, revenue and expense levels in the future, and the sufficiency of
its existing assets to fund future operations and capital spending needs. Actual
results could differ materially from the anticipated results or other
expectations expressed in such forward-looking statements. The Company believes
that many of the risks set forth here and in the Company's 10-K Annual Reports
filed with the SEC are part of doing business in the industry in which the
Company operates, and will likely be present in all periods reported. The
forward-looking statements contained in this Report are made as of the date of
this Report and the Company assumes no obligation to update them or to update
the reasons why actual results could differ from those projected in such
forward-looking statements. Among others, risks and uncertainties that may
affect the business, financial condition, performance, development, and results
of operations of the Company include:

     o    Government  regulation of the Company's  products and teeth  whitening
          procedures,  including:  (i) current  restrictions  or controls on the
          practice  of  dentistry  by general  business  corporations,  and (ii)
          future,  unknown enactments or interpretations of current  regulations
          which could, in the future, affect the Company's operational structure
          and relationships with licensed dentists;

     o    Failure  of  the  Company  to  generate,  sustain  or  manage  growth,
          including  failure  to develop  new  products  and  expand  Center and
          Associated Center locations and revenues;

     o    The loss of product market share to competitors  and/or development of
          new or superior technologies by competitors;

     o    Ongoing  operating losses  associated with the development,  marketing
          and   implementation   of   new,   light-activated   teeth   whitening
          technologies;

     o    Failure of the Company to secure  additional  financing to support the
          continued  rollout  of  Centers  and  Associated  Centers  and to meet
          working capital requirements;

     o    Unproven  market for the Company's new whitening  products,  whitening
          process,  and "Whitening Center" and "Associated Center" concepts,  in
          light of competition from traditional take-home whitening products and
          bleaching tray methods;

     o    Failure  to  develop  marketing  strategies  and  delivery  methods to
          penetrate U.S. and non-U.S. markets; and

     o    Lack of product diversity.



                                       13




Critical Accounting Policies And Estimates

General

The Company's discussion and analysis of its financial condition and results of
operations are based upon the Company's consolidated financial statements, which
have been prepared in accordance with accounting principles generally accepted
in the United States of America. The preparation of these financial statements
requires the Company to make estimates and judgments that affect the reported
amounts of assets, liabilities, revenues and expenses, and related disclosure of
contingent assets and liabilities. On an on-going basis, the Company evaluates
its estimates, including those related to customer programs and incentives, bad
debts, inventories, income taxes, warranty obligations, financing operations,
restructuring, and contingencies and litigation. The Company bases its estimates
on historical experience and on various other assumptions that are believed to
be reasonable under the circumstances, the results of which form the basis for
making judgments about the carrying values of assets and liabilities that are
not readily apparent from other sources. Actual results may differ from these
estimates under different assumptions or conditions.

The Company believes the following critical accounting policies affect its more
significant judgments and estimates used in the preparation of its consolidated
financial statements.

Revenue Recognition

BriteSmile recognizes revenue related to retail products at the time such
products are sold to customers.

The Company recognizes revenue from teeth whitening procedures performed at its
Centers when the procedures have been performed. The Company defers the revenue
generated on the sale of key cards and activation codes to Associated Centers
and recognizes the income over the estimated performance period.

BriteSmile's policy is not to accept any return of key cards or access codes
during the course of the agreement with an Associated Center; however, it does
provide credits to the ultimate whitening customer for a "whitening guarantee."
BriteSmile records a reserve for such credits.

Deferred Contract Costs

During 1999, the Company granted warrants to OCA in consideration of OCA
installing BS3000 machines in OCA centers. The value of the warrants was
capitalized as deferred contract costs and is being amortized as a reduction of
revenue over the life of the agreement (10 years).

During 2003, the Company introduced the Magic Mirror, a marketing product
designed to show potential customers what their teeth will look like after a
LATW procedure. The Company provides the Magic Mirror to Associated Centers who
sign a five year contract to purchase a minimum number of key cards each month.
In accordance with EITF 01-09, "Accounting for Consideration Given to a Vendor
by a Customer (Including the Reseller of a Vendor's Products)", the associated
revenue and cost of the Magic Mirrors provided to customers have been
capitalized and are being amortized to revenue and cost of goods sold over the
life of the contract. The amount of deferred revenue and contract costs at June
26, 2004 was a net deferred cost of $866,000.

Management will continually assess the recoverability of these costs.

Bad Debt

BriteSmile maintains allowances for doubtful accounts for estimated losses
resulting from the inability of its customers to make required payments. A
considerable amount of judgment is required in assessing the ultimate
realization of accounts receivable including the current credit-worthiness of
each Associated Center. If the financial condition of BriteSmile's customers
were to deteriorate, resulting in an impairment of their ability to make
payments, additional allowances may be required. The allowance for doubtful
accounts at June 26, 2004 was $546,000.



                                       14


Inventory

BriteSmile is required to state its inventories at the lower of cost or market.
BriteSmile writes down its inventory for estimated obsolescence or unmarketable
inventory equal to the difference between the cost of inventory and the
estimated market value based upon assumptions about future demand and market
conditions, as well as for damaged goods. If actual market conditions are less
favorable than those projected by management, additional inventory write-downs
may be required.

Property, Equipment and Improvements

BriteSmile evaluates its property, equipment and improvements for impairment
whenever indicators of impairment exist. No impairment charge was recorded
during the 26 weeks ended June 26, 2004. In the 26 weeks ended June 28, 2003, an
impairment charge of $273,000 was recorded related to the relocation of the
Company's Houston Center.

Center Closures

During 2001, BriteSmile recorded significant reserves in connection with Center
closures. These reserves include estimates pertaining to employee separation
costs and the settlements of contractual obligations, primarily property leases.
Although the Company does not anticipate significant changes, the actual costs
related to the closures may differ from these estimates. The Company recorded an
additional $76,000 in the first quarter of 2004 for severance and lease
liabilities associated with the closure of the Honolulu Center in January 2004.
In total, the Center closure reserve decreased $107,000 in the 26 weeks ended
June 26, 2004, due to lease and severance payments.



Overview

The following discussion should be read in conjunction with the Financial
Statements and the Notes thereto included in Item 1 of this Quarterly Report on
Form 10-Q and in the Company's Annual Report on Form 10-K for the fiscal year
ended December 27, 2003.

Revenue and Deferred Contract Costs: See Revenue Recognition above.

Operating and occupancy costs are composed primarily of three main groups: 1)
the cost of goods for both the Center and Associated Center whitening procedure
kits and retail products; 2) the rental costs for the devices in the Associated
Centers; and 3) the operating and occupancy costs for the Centers.

Selling, general and administrative expenses are composed of all selling and
market support expenses as well as expenses associated with all corporate and
administrative functions that support existing operations and provide an
infrastructure to support future growth, including management and staff
salaries, employee benefits, travel, information systems, operating costs of the
Call Center, training, field support, and marketing and advertising.

Research and development costs represent expenses related to safety and efficacy
studies as well as other research activities directed at expanding the Company's
leadership position in the teeth-whitening industry.



                                       15



The following table sets forth unaudited operating results for the thirteen week
and twenty-six week periods ended June 26, 2004 and June 28, 2003, as a
percentage of sales in each of these periods. This data has been derived from
the unaudited financial statements.





                                                13 Weeks       13 Weeks ended        26 Weeks           26 Weeks
                                                 ended                                ended              ended
                                             June 26, 2004      June 28, 2003     June 26, 2004      June 28, 2003
                                             -------------      -------------     -------------      -------------
                                                                                         
Revenues:
         Center whitening fees, net                  38.5%             38.4%             37.7%               36.9%
         Associated Center whitening
         fees, net                                   46.8%             51.4%             44.8%               52.9%
         Product sales                               14.7%             10.2%             17.5%               10.2%
                                             -------------      -------------     -------------      -------------
         Total revenues, net                        100.0%            100.0%            100.0%              100.0%
                                             -------------      -------------     -------------      -------------

Operating Costs and Expenses:
         Operating and occupancy costs               32.0%             39.5%             33.4%               39.3%
         Selling, general and
         administrative expenses                     58.2%             65.3%             58.1%               66.2%

         Research and development expenses            1.1%              0.9%              1.3%                1.7%
         Depreciation and amortization               13.2%             14.7%             13.7%               16.0%
                                             -------------      -------------     -------------      -------------
         Total operating costs and
         expenses                                   104.5%            120.4%            106.5%              123.2%
                                             -------------      -------------     -------------      -------------

Loss from operations                                 -4.5%            -20.4%             -6.5%              -23.2%
                                             -------------      -------------     -------------      -------------

Interest expense, net and other                      -1.2%             -2.1%             -1.3%               -1.7%
                                             -------------      -------------     -------------      -------------

Loss before income tax provision                     -5.7%            -22.5%             -7.8%              -24.9%
Provision for income taxes                            0.0%              0.0%              0.2%                0.0%
                                             -------------      -------------     -------------      -------------
Net Loss                                             -5.7%            -22.5%             -8.0%              -24.9%
                                             =============      =============     =============      =============





The following are explanations of significant period-to-period changes for the
13 weeks ended June 26, 2004 and June 28, 2003:

Revenues

Total Revenues, net. Total revenues, net increased by $1.7 million, or 16%, to
$12.7 million for the 13 weeks ended June 26, 2004, from $11.0 million for the
13 weeks ended June 28, 2003.

Center Whitening Fees, net. Center whitening fees increased by $0.7 million or
16% to $4.9 million for the 13 weeks ended June 26, 2004 from $4.2 million for
the 13 weeks ended June 28, 2003. The number of procedures performed in the
Centers increased 11% to 9,798 in the second quarter of 2004, compared to 8,839
in the same quarter of 2003. The opening of the SoHo, New York center
contributed to the increase in demand. Average whitening fees per procedure
increased 5% in the second quarter of 2004, compared to the same quarter of
2003.



                                       16


Associated Center Whitening Fees, net. Associated Center whitening fees, net
increased by $0.3 million, or 6%, to $5.9 million for the 13 weeks ended June
26, 2004, from $5.6 million for the 13 weeks ended June 28, 2003. The increase
was primarily due to a 30% increase in procedures in International Associated
Centers. The total number of procedures in all Associated Centers increased 9%
to 37,805 procedures in the second quarter of 2004 compared to 34,565 procedures
in the same quarter of 2003. Average whitening fees per procedure decreased 4%
for the 13 weeks ended June 26, 2004, compared to the same period of 2003,
primarily due to reduced pricing in the international market.

Product Sales. Product sales increased by 68% to $1.9 million for the 13 weeks
ended June 26, 2004, from $1.1 million for the 13 weeks ended June 28, 2003,
primarily due to the sales of BriteSmile To Go (BTG), which was launched in the
third quarter of 2003. BTG is sold at Centers and Associated Centers, through
partners such as Nordstrom and Sullivan Schein, directly by the Company's Call
Center, and on the Company's website. Product sales also include the Company's
toothpaste, mouthwash, whitening gum, toothbrushes and Magic Mirrors.

Operating Costs and Expenses

Operating and Occupancy Costs. Operating and occupancy costs as a percentage of
net revenues was 32% for the 13 weeks ended June 26, 2004, compared to 40% in
the 13 weeks ended June 28, 2003. This improvement was due to sales growth and a
decrease in Occupancy & Operating expenses for the quarter compared to the same
quarter in 2003. The major expense components in this category are cost of goods
sold and operating costs of Centers, which include salaries for the dentist and
supporting staff, rent and lease financing.

Selling, General and Administrative Expenses. Selling, general and
administrative expenses decreased as a percentage of net revenues to 58% for the
second quarter of 2004 compared to 65% in the corresponding period in 2003. This
improvement was due to sales growth exceeding SG&A expense growth. The $241,000
increase in SG&A resulted from higher professional fees, insurance costs, and
advertising, offset by lower salaries and benefits and postage expenses.

Research and Development Expenses. Research and development expenses of $143,000
were 1% of net revenues for the second quarter of 2004 compared to $96,000, or
1%, in the corresponding period in 2003. The increase in research and
development expenses was in part due to specific research in the field of human
oral care.

Depreciation and Amortization. Depreciation and amortization decreased as a
percentage of net sales to 13% for the second quarter of 2004, compared to 15%
in the corresponding period in 2003. The increase of $69,000 in depreciation and
amortization expense to $1.7 million for the second quarter of 2004 is primarily
due to amortization associated with the intellectual property purchased in the
third quarter of 2003.

Interest Expense, net and other. Interest expense, net decreased $70,000 to
$158,000 or 1% of net revenue for the second quarter of 2004 from $228,000, or
2% of net revenue, for the corresponding period in 2003. The decrease was
primarily due to lower debt balances in 2004.

Earnings  before Interest, Taxes, Depreciation, and Amortization (EBITDA)

Earnings before Interest, Taxes, Depreciation, and Amortization (EBITDA). The
Company achieved $1.1 million of positive EBITDA in the 13 weeks ended June 26,
2004, compared to negative EBITDA of $(0.6) million for the same period in 2003.

BriteSmile provides non-GAAP EBITDA or operating income before interest, taxes,
depreciation, and amortization as additional information for its operating
results. These measures are not in accordance with, or an alternative for,
generally accepted accounting principles and may be different from non-GAAP
measures used by other companies. BriteSmile's management believes these
non-GAAP measures are useful to investors because of the significant amount of
non-cash depreciation and amortization incurred by the Company in its operating
results ($1.7 million and $1.6 million for the 13 weeks ending June 26, 2004 and
June 28, 2003, respectively).



                                       17


Reconciliation of Non-GAAP financial measures - EBITDA to Net Loss (unaudited):
                                ($ in thousands)



                                                  13 Weeks Ended      13 Weeks Ended
                                                  June 26, 2004       June 28, 2003
                                                  ---------------     ---------------
                                                                
    Net loss......................................$           (729)   $      (2,469)
    Add back:  Interest expense, net                           158              228
    Add back:  Income tax expense.................               0                3
    Add back:  Depreciation and amortization......           1,677            1,608
                                                  ---------------     ---------------
                                                  ---------------     ---------------

       EBITDA.....................................$          1,106    $        (630)
                                                  ================    ===============




The following are explanations of significant period-to-period changes for the
26 weeks ended June 26, 2004 and June 28, 2003:

Revenues

Total Revenues, net. Total revenues, net increased by $4.5 million, or 23%, to
$24.5 million for the 26 weeks ended June 26, 2004, from $20.0 million for the
26 weeks ended June 28, 2003.

Center Whitening Fees, net. Center whitening fees increased by $1.9 million or
25% to $9.2 million for the 26 weeks ended June 26, 2004 from $7.3 million for
the 26 weeks ended June 28, 2003. The number of procedures performed in the
Centers increased 19% to 18,616 for the 26 weeks ended June 26, 2004, compared
to 15,586 for the same period of 2003. The opening of the SoHo center in 2004
contributed to the increase in demand. Average whitening fees per procedure
increased 5% for the 26 weeks ended June 26, 2004, compared to the same period
of 2003.

Associated Center Whitening Fees, net. Associated Center whitening fees, net
increased by $0.4 million, or 4%, to $11.0 million for the 26 weeks ended June
26, 2004, from $10.6 million for the 26 weeks ended June 28, 2003. The increase
was primarily due to a 39% increase in procedures in International Associated
Centers. The total number of procedures in all Associated Centers increased 9%
to 68,675 procedures in the 26 weeks ending June 26, 2004 compared to 62,805
procedures in the same period of 2003. Average whitening fees per procedure
decreased 5% for the 26 weeks ended June 26, 2004, compared to the same period
of 2003, primarily due to reduced pricing in the international market.

Product Sales. Product sales increased by 111.0% to $4.3 million for the 26
weeks ended June 26, 2004, from $2.0 million for the 26 weeks ended June 28,
2003, primarily due to the sales of BriteSmile To Go (BTG), which was launched
in the third quarter of 2003.

Operating Costs and Expenses

Operating and Occupancy Costs. Operating and occupancy costs as a percentage of
net revenues was 33% for the 26 weeks ended June 26, 2004, compared to 39% for
the 26 weeks ended June 28, 2003. This improvement was due to sales growth
exceeding the increase in occupancy & operating expenses in the 26 weeks ended
June 26, 2004. The major expense components in this category are cost of goods
sold and operating costs of Centers, which include salaries for the dentist and
supporting staff, rent and lease financing. The $341,000 increase in operating
and occupancy costs was primarily due to higher cost of goods sold of $285,000
in the 26 weeks ended June 26, 2004 when compared to the same period in 2003.

Selling, General and Administrative Expenses. Selling, general and
administrative expenses decreased as a percentage of net sales to 58% in the 26
weeks ended June 26, 2004, compared to 66% in the corresponding period in 2003.
This improvement was due to sales growth exceeding SG&A expense growth. The $1.0
million increase in SG&A resulted from higher professional fees and advertising
expenses.



                                       18


Research and Development Expenses. Research and development expenses of $315,000
decreased as a percentage of net revenues to 1% in the 26 weeks ended June 26,
2004 compared to $335,000 or 2% in the corresponding period in 2003.

Depreciation and Amortization. Depreciation and amortization decreased as a
percentage of net sales to 14% for the 26 weeks ended June 26, 2004, compared to
16% in the corresponding period in 2003. The increase of $156,000 in
depreciation and amortization expense to $3.3 million for the 26 weeks ended
June 26, 2004 is primarily due to amortization associated with the intellectual
property purchased in the third quarter of 2003.

Interest Expense, net and other. Interest expense, net decreased $20,000 to
$320,000, or 1% of net revenue, for the 26 weeks ended June 26, 2004, from
$340,000 or 2% of net revenue for the corresponding period in 2003. The decrease
was primarily due to lower debt balances in 2004.

Earnings  before Interest, Taxes, Depreciation, and Amortization (EBITDA)

Earnings before Interest, Taxes, Depreciation, and Amortization (EBITDA). The
Company achieved $1.8 million of positive EBITDA in the 26 weeks ended June 26,
2004, compared to negative EBITDA of $(1.4) million for the same period in 2003.

BriteSmile provides non-GAAP EBITDA or operating income before interest, taxes,
depreciation, and amortization as additional information for its operating
results. These measures are not in accordance with, or an alternative for,
generally accepted accounting principles and may be different from non-GAAP
measures used by other companies. BriteSmile's management believes these
non-GAAP measures are useful to investors because of the significant amount of
non-cash depreciation and amortization incurred by the Company in its operating
results ($3.4 million and $3.2 million for the 26 weeks ending June 26, 2004 and
June 28, 2003, respectively).

Reconciliation of Non-GAAP financial measures - EBITDA to Net Loss (unaudited):
                                ($ in thousands)



                                                        26 Weeks            26 Weeks
                                                          Ended               Ended
                                                      June 26, 2004       June 28, 2003
                                                     ----------------    ----------------
                                                                   
Net loss.............................................$         (1,971)   $      (4,970)
Add back:  Interest expense, net                                  320              340
Add back:  Income tax expense........................              57                4
Add back:  Depreciation and amortization.............           3,350            3,194
                                                     ----------------    ----------------
                                                     ----------------    ----------------

EBITDA...............................................$          1,756    $      (1,432)
                                                     ================    =================



Liquidity and Capital Resources

General

The Company's principal sources of liquidity have been proceeds from issuances
of common stock and debt. At June 26, 2004, the Company had $8.8 million in cash
and $0.9 million in borrowing capacity under lines of credit. . To date, the
Company has yet to achieve net profitability. The Company expects that its
principal uses of cash will be to provide working capital, to finance capital
expenditures, and to meet corporate expenses.

During 2003, the Company obtained a $2.5 million Center Loan with CAP America
Trust, a related party. This credit facility is for general working capital
needs ($800,000) and capital expenditures and specific revenue generating
initiatives ($1.7 million). The Company has drawn $1.6 million under this
arrangement, leaving $0.9 million currently available under this line.



                                       19


Additionally, as discussed in "Sources of Cash" below, the Company obtained $8.5
million of cash through a private placement of 923,943 shares of Company common
stock to institutional investors, of which $1.7 million was received in December
2003 and $6.8 million was received in January 2004.

The Company believes that cash on hand, together with available borrowing
capacity discussed above and cash provided from operations, will be sufficient
to sustain operations through the next twelve months.

Cash Requirements

During the last three years, the primary uses of cash were for funding of
operations, purchases of property and equipment and to a lesser degree, debt
repayments. During the first quarter of 2004, the Company repaid a $2 million
bridge loan (including interest) obtained in November 2003, to LCO Investments
Limited ("LCO"), a related party. LCO is the Company's primary shareholder.

The primary cash requirements of the Company are for maintaining current
operations, debt service and repayments, and capital expenditures to grow the
network of Associated Centers and Company-managed Centers. In particular,
spending on cost of goods, advertising, rents, leases and employee salaries is
required to operate the business.

Sources of Cash, Liquidity and Capital Resources

In the 26 weeks ended June 26, 2004, the primary source of cash was the
Company's private placement of 923,943 shares to institutional investors. The
Company received $1.7 million in December 2003 and the balance of $6.3 million
(net of fees) in January 2004. Proceeds from the private placement were used to
retire the $2 million bridge loan obtained by the Company in November 2003, as
described above, and for working capital purposes.

During 2003 the Company converted to equity $15.3 million of its
interest-bearing debt, which will save the Company approximately $0.5 million in
interest expense in 2004.

Net cash used in operations decreased by $0.6 million to $0.2 million for the 26
weeks ended June 26, 2004, from $0.8 million in 2003, primarily as a result of
the substantial decrease in net loss partially offset by increased working
capital requirements.

Net cash provided from financing activities was $3.9 million for the 26 weeks
ended June 26, 2004, compared to $1.1 million for the same period in 2003.
During the 26 weeks ended June 26, 2004, the Company both raised cash of $6.6
million through equity offerings, and repaid debt $2.7 million. In the same
period of 2003, the Company received debt financing of $1.5 million, raised $0.2
million from stock option exercises, and made payments on debt and capital
leases of $0.6 million.

Capital expenditures were $0.8 million for the 26 weeks ended June 26, 2004,
compared to $1.8 million for the same period in 2003. The capital expenditures
in the 26 weeks ended June 26, 2004 were primarily related to the completion of
the Company's new Center in the SoHo district of New York.

While the Company does not maintain or invest in derivative financial
instruments or deal in interest rate swaps, it does have debt obligations that
are sensitive to changes in interest rates.

Inflation

In general, the Company does not believe that inflation has had a material
effect on its results of operations in recent years. However, there can be no
assurance that the Company's business will not be affected by inflation in the
future.






                                       20


Seasonality

The Company believes that its business follows seasonal trends due to increased
consumer demand during the spring and around public and national holidays. As a
result, the Company's sales performance could potentially be affected.

ITEM 3.           QUALITATIVE AND QUANTITATIVE DISCLOSURE ABOUT MARKET RISK

We believe there has been no material change in our exposure to Market Risk from
that discussed in our 2003 Annual Report on Form 10-K.

ITEM 4.           CONTROLS AND PROCEDURES

During 2003, the Company identified an error in the recording of cost of sales.
This error resulted in the Company restating their financial statements for the
13-week period ended June 28, 2003. The errors were the result of weaknesses in
the Company's internal inventory control structure. Deloitte & Touche LLP has
communicated to management and the Audit Committee that these weaknesses are
considered material weaknesses. Management and the Audit Committee identified
and have commenced implementing certain changes that they feel are necessary to
strengthen the Company's accounting and reporting function, including
capabilities of its accounting personnel and adoption of more frequent reviews
and reconciliations of financial information.

The Company's Management, with the participation of our Chief Executive Officer
and our Chief Financial Officer, have evaluated the effectiveness of the
Company's "disclosure controls and procedures" (as defined in Exchange Act Rule
13a-15(e)) as of the end of the period covered by this Report. Based upon their
evaluation, the Company's Chief Executive Officer and Chief Financial Officer
have concluded that the Company's disclosure controls and procedures are
effective.

Except for those discussed above, there were no significant changes in our
internal controls or in other factors that could significantly affect our
internal controls subsequent to the Evaluation Date.




                                    PART II - OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

The Company is the subject of certain legal actions. Management does not believe
that current pending litigation involving the Company will have a material
adverse effect on the Company's consolidated financial position or results of
operations. This conclusion has been developed in consultation with outside
counsel handling BriteSmile's defense in the matters. However, the litigation
and other claims noted in this report are subject to inherent uncertainties and
it is possible that future results of operations for any particular quarterly or
annual period could be materially affected by changes in management's
assumptions and the effectiveness of BriteSmile's strategies related to these
legal actions.

BriteSmile, Inc. v. Discus Dental, Inc. and Salim Nathoo

This case was filed in the United States District Court for the Northern
District of California (the "Discus Patent Litigation"). The Company filed an
initial complaint against Discus Dental, Inc. ("Discus"), Culver City,
California, in July 2002, asserting claims of infringement of the Company's U.S.
Patents No. 6,343,933 and U.S. Patent No. 6,361,320. In February 2003, the
Company amended the Discus Patent Litigation by adding Salim Nathoo ("Nathoo")
as a defendant. The complaint, as amended, further alleges misappropriation of
the Company's trade secrets, civil conspiracy, and unfair competition and
business practices by Discus and Nathoo; breach of contract and breach of
fiduciary duty by Mr. Nathoo, and tortuous interference with contract by Discus.


                                       21


The complaint alleges that Nathoo and Discus conspired to misappropriate
BriteSmile's trade secrets in violation of Nathoo's contractual obligations to
the Company. The amended lawsuit alleges that, as BriteSmile's Medical Director,
Nathoo had, and continues to have, an obligation to keep BriteSmile's trade
secrets confidential. Beginning in 2001, Discus Dental and Nathoo entered into
an agreement whereby Discus Dental paid Nathoo at least $2.5 million over a less
than two year period for Nathoo's "consulting" services, which included paying
Nathoo to share with Discus certain of the Company's trade secrets. The lawsuit
alleges further that in December 2002, a third party informed BriteSmile of
Nathoo's activities, and that when confronted by BriteSmile, Nathoo admitted to
receiving $2.5 million from Discus. The Company seeks a permanent injunction
against both Discus and Nathoo to prevent further infringement of its patents
and improper disclosure of the Company's trade secrets, lost profits, treble
damages and attorneys fees for willful patent infringement, punitive damages,
and other relief.

In March 2003, Discus filed its Answer to the Amended Complaint and
Counterclaims. In its Answer, Discus denies any liability for BriteSmile's
claims. Discus also raises affirmative defenses, including claims that its
products and processes do not infringe BriteSmile's patents and that
BriteSmile's patents are invalid and unenforceable. Discus asserts counterclaims
against BriteSmile, seeking (i) judicial declarations that BriteSmile's patents
are invalid, unenforceable, and have not been infringed, (ii) tortuous
interference with prospective economic advantage and economic business
relations, and (iii) unfair competition. Discus also asks for declarations that
its products and processes do not violate BriteSmile's patents, that
BriteSmile's patents are unenforceable, that BriteSmile has no protectable trade
secrets, and that BriteSmile's contracts with Associated Center Dentists which
contain contractual restrictions on the purchase and use of competitive systems
are unenforceable and should be enjoined, and is seeking lost profits, treble
damages and attorneys fees.

In July 2003, the Company filed the Second Amended Complaint, asserting
additional clauses of infringement of the Company's US Patent No. 6,488,914, US
Patent No. 6,514,543, and US Patent No. 6,536,628.

In July 2003, the case of Salim Nathoo v. BriteSmile Leasing (discussed below)
was consolidated with the Discus Patent Litigation. All parties have produced
documents and written discovery responses in support of their claims and
defenses. Discovery is proceeding. The depositions of several key witnesses were
taken from August through December 2003.

In April 2004, the Company filed a motion for leave to amend its complaint,
which requested, among other things, dropping the Company's claims under its
U.S. Patent Nos. 6,488,914 and 6,361,320.

In April  2004,  Nathoo  filed  an  answer  and  counterclaim  to the  Company's
complaint, as well as a third party complaint against Eric Montgomery,  who is a
director of the Company, and several of Montgomery's companies,  alleging breach
of  contract,  breach of covenant of good faith and fair  dealing,  trade secret
misappropriation, patent infringement, and civil conspiracy.

The Company is seeking compensatory and punitive damages against Discus and
compensatory damages against Nathoo. The exact damages amount against both
defendants have not yet been determined.

Salim Nathoo v. BriteSmile Leasing

In March 2003, Nathoo filed a lawsuit against BriteSmile Leasing, a subsidiary
of the Company, in New Jersey state court. In this action, Nathoo alleges that
the Company breached its agreement to pay Nathoo money and that such failure
should result in the reversion of certain patent rights, which were previously
assigned by Nathoo to the Company, back to Nathoo. Nathoo also seeks the payment
of profits derived from the patent rights. The Company has filed an answer to
the complaint, together with counterclaims alleging the same causes of action as
in the Company's California litigation against Nathoo.

In May 2003, the court ordered that the case be transferred to California. In
July 2003, the case was consolidated with the Discus Patent Litigation in
California.





                                       22


Smile Inc. Asia Pte. Ltd. v. BriteSmile

In April  2002,  Smile  Inc.  Asia Pte.  Ltd.  ("Smile")  sued the  Company  and
BriteSmile  Management,  Inc., a wholly owned subsidiary of the Company, in Utah
state court. The complaint alleges that BriteSmile  Management breached its 1998
distributor   agreement  with  Smile   (exclusive  as  to  Singapore  and  other
surrounding  countries)  by failing to fill orders  placed and to perform  other
obligations  under the  agreement.  The complaint  also alleges that  BriteSmile
Management  and the  Company  fraudulently  induced  Smile  to  enter  into  the
distributor  agreement,  and  includes  claims  for  alleged  damages in amounts
material to the Company,  based on alleged unjust enrichment,  civil conspiracy,
breach of the duty of good faith and fair dealing, interference with contractual
and economic relations, and fraudulent transfer.

The Company denies these allegations and believes the alleged damages are
entirely unsupported, and will continue to vigorously defend this action.

In May 2002, the Company and BriteSmile Management filed their answer and
counterclaim. The counterclaim alleges that Smile breached the distributor
agreement by, among other things, failing to operate using a licensed dentist in
good standing (the license of the principal of Smile, Dr. Tan, was revoked
during 1999) and using BriteSmile's names and marks in a fashion not permitted
by the distributor agreement.

One of the principal defense to Smile's claims is that the distributor agreement
expressly excludes "non-laser-aided teeth whitening products and processes" sold
by the Company. Accordingly, in the lawsuit the Company asserts that Smile has
no rights to market and sell the Company's current LATW or retail products and
cannot claim damages for BriteSmile's marketing of such products in the
exclusive territory described in the distributor agreement.

In May 2004, the Company filed a motion to compel Smile to participate in
mandatory binding arbitration and to stay the litigation pending arbitration.
In June 2004, the Court denied the Company's motion to compel arbitration. The
Company intends to appeal this order.

Discovery is proceeding. Both parties have produced documents and written
responses in support of their claims and defenses, and depositions of certain
key witnesses have been taken and are continuing.

BriteSmile v. Discus Dental, Inc.

In May 2002, the Company filed a complaint against Discus Dental, Inc. in Contra
Costa County Superior Court, California, alleging causes of action for
intentional interference with contractual relationship, negligent interference
with contractual relationship, violation of Unfair Business Practice Act - Loss
Leader, violation of Unfair Business Practice Act, trade libel and injunctive
relief. The complaint alleges that Discus Dental and other defendants yet to be
identified wrongfully interfered with the Company's contractual relationships
with its Associated Center Dentists, in part by writing letters with the purpose
of inducing certain of the Company's Associated Dentists to terminate their
contracts with the Company and switch to Discus' Zoom! system, and by making
false and disparaging statements concerning the Company's teeth whitening
system. The Complaint seeks damages for loss of business, punitive damages,
injunctive relief, and costs of suit. This case was stayed in March 2003 pending
the resolution of the Discus Patent Litigation.

Kalow & Springut v. BriteSmile et. al.

In April 2003, the law firm of Kalow & Springut ("KS") filed a complaint against
the Company,  BriteSmile  International,  a subsidiary of the Company,  and A.M.
Pilaro, the Company's  non-executive Chairman, in New York state court. KS seeks
to recover  alleged  unpaid  legal fees and  expenses in the amount of $768,000.
Plaintiff also alleges that it was fraudulently  induced to incur the legal fees
and expenses and seeks to recover punitive damages of at least $5 million.



                                       23


On June 13, 2003, BriteSmile answered the Complaint and asserted counterclaims
against KS for negligence, malpractice and breach of contract.

Discovery proceedings have commenced. Motions have been filed to dismiss all
claims alleged against Mr. Pilaro and all claims alleged against the Company,
except for one breach of contract claim. The Company has also applied to the
court to compel KS to produce documents and to turn over certain Company files.
On April 9, 2004, the court granted KS partial summary judgment in the amount of
$299,468.97, and denied summary judgment on the balance of the fees and
disbursements claimed by KS. KS was ordered to turn over certain of BriteSmile's
legal files. In addition, the court granted BriteSmile's motion to dismiss
claims based on fraud, quasi-contract, unjust enrichment and quantum meruit,
and denied all claims for punitive damages asserted by KS. All claims against
Mr. Pilaro were dismissed. BriteSmile intends to appeal the partial summary
judgment order.

The Procter & Gamble Company vs.  Oraceutical LLC, IDEX Dental  Sciences,  Inc.,
Robert Eric Montgomery, BriteSmile, Inc. and BriteSmile Development, Inc.

This case was filed in the United States District Court for the Southern
District of Ohio. In June 2003, The Proctor & Gamble Company ("P&G") filed a
complaint against the defendants listed above alleging that Oraceutical LLC,
IDEX Dental Sciences, Inc. and Eric Montgomery (collectively, the "REM
Group") had breached an agreement between the REM Group and P&G (the "Standstill
Agreement") by entering into a binding memorandum of understanding (the "MOU")
with the Company and BDI on May 9, 2003. Montgomery is a director of the
Company. Oraceutical LLC, which is owned by Montgomery, is a consultant to the
Company. The complaint also seeks a declaratory judgment that US Patent Nos.
5,922,307, 6,331,292 and 6,488,914 (owned by the REM Group at the time the
complaint was filed) (the "Patents") are invalid and unenforceable, and that
P&G's Whitestrips product does not infringe the Patents. In its complaint P&G
asserts that the REM Group was obligated under the Standstill Agreement not to
take any action that would prevent it from granting rights to P&G under the
Patents sufficient at least for P&G's current Whitestrips products. P&G further
alleges that the REM Group breached that obligation by entering into the MOU
and, accordingly, P&G terminated the Standstill Agreement. P&G is seeking
monetary damages of at least $75,000 from the Company under the claims set forth
in its complaint. Defendants have filed a motion to dismiss P&G's declaratory
judgment action for non-infringement and invalidity as well as for breach of the
Standstill Agreement.

In February 2004, the defendants filed an answer, affirmative defenses, and
counterclaims. Affirmative defenses include anticipatory breach, unclean hands,
equitable estoppel, lack of justiciable controversy, and lack of jurisdictional
amount. The counterclaims asserted that P&G literally infringed U.S. Patent No.
6,488,914 by among other things, making, using, selling or offering to sell in
the United States the Crest Whitestrips. The counterclaims further allege that
P&G actively induced infringement of the patent in suit by providing marketing
assistance for, advertising and otherwise promoting the Crest Whitestrips
products to others for resale.

Discovery is proceeding, and both parties have served supplemental discovery
responses including answers to interrogatories and responses to requests for
production of documents.



                                       24




ITEM 2.  CHANGES IN SECURITIES.


During the13 week period ended June 26, 2004, the Company granted to key
employees and directors under its 1997 Stock Option and Incentive Plan
non-qualified options to purchase an aggregate of 120,800 shares of the
Company's common stock, at exercise prices ranging from $10.50 to $12.30 per
share. The options vest over a period of time following their respective dates
of grant.

For all option grants, the Company claimed exemption from registration under the
Securities Act of 1933 in that the Company believes such grants were not "sales"
within the meaning of the Act. Shares issuable upon exercise of the options have
been or will be registered with the SEC pursuant to Registration Statements on
Form S-8.


ITEM 3.  DEFAULT UPON SENIOR SECURITIES.

None.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

None.

ITEM 5.  OTHER INFORMATION.

None.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

(A) EXHIBITS


     10   Employment  Agreement  between the Company and Kenneth Czaja dated May
          5, 2004 (filed herewith).

     31.1 Certification  of Chief Executive  Officer  pursuant to Section 302 of
          the Sarbanes-Oxley Act of 2002 (filed herewith).

     31.2 Certification  of Chief Financial  Officer  pursuant to Section 302 of
          the Sarbanes-Oxley Act of 2002 (filed herewith).

     32.1 Certification  of Chief Executive  Officer  pursuant to Section 906 of
          the Sarbanes-Oxley Act of 2002 (filed herewith).

     32.2 Certification  of Chief Financial  Officer  pursuant to Section 906 of
          the Sarbanes-Oxley Act of 2002 (filed herewith).


(B) REPORTS ON FORM 8-K


         On May 10, 2004, the Company filed a Current Report on Form 8-K for the
purpose of furnishing a copy of its earnings press release dated May 10, 2004
for the 13 weeks ended March 27, 2004.


                                       25



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

BRITESMILE, INC.


/s/ Bruce Fleming                                    August 10, 2004
Bruce Fleming                                        Date
Chief Executive Officer



/s/ Ken Czaja                                        August 10, 2004
Ken Czaja                                            Date
Chief Financial Officer