SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

                       Revised Proxy Materials (PreR14A)

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        Rule 14a-6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or 240.14a-12

                                BriteSmile, Inc.

                  (Name of Registrant as Specified in Charter)

     (Name of Person(s) Filing Proxy Statement If Other Than The Registrant)

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                       [GRAPHIC OMITTED][GRAPHIC OMITTED]

                                BRITESMILE, INC.
                              490 North Wiget Lane
                         Walnut Creek, California 94598
                                 (925) 941-6260

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           TO BE HELD _________, 2005

To the Shareholders:

         Notice is hereby given that the Annual Meeting of the Shareholders of
BriteSmile, Inc. (the "Company") will be held at the Lafayette Park Hotel, 3287
Mt. Diablo Boulevard, Lafayette, California, 94549, on ___________, 2005, at
2:00 o'clock p.m., local time, and at any postponement or adjournment thereof,
for the following purposes, which are discussed in the following pages and which
are made part of this Notice:

          1.   To elect  seven  directors,  each to serve  until the next annual
               meeting of  shareholders  and until his  successor is elected and
               shall qualify;

          2.   To approve  an  amendment  to the  Company's  Revised  1997 Stock
               Option and Incentive  Plan to increase the total number of shares
               of  common  stock  issuable  under  the Plan  from  1,500,000  to
               1,900,000 (the "Option Plan Amendment");

          3.   To  approve  an   amendment   to  the   Company's   Articles   of
               Incorporation to create and authorize  5,000,000 shares of "blank
               check" preferred stock of the Company (the "Charter Amendment");

          4.   To ratify and approve  the  issuance by the Company of (i) Senior
               Convertible  Notes of the Company,  which are convertible into an
               aggregate  of 1,577,545  shares of the  Company's  common  stock,
               subject to adjustment if specified events occur, (ii) Warrants to
               purchase up to an  aggregate of 544,253  shares of the  Company's
               common stock,  subject to  adjustment if specified  events occur,
               (iii) Additional  Investment Rights to purchase additional Senior
               Convertible  Notes and Warrants,  which would be  convertible  or
               exercisable for up to an aggregate of 707,266  additional  shares
               of the Company's common stock, subject to adjustment if specified
               events occur,  and (iv) shares of the  Company's  common stock in
               payment of principal and interest on the Senior Convertible Notes
               (the "Note and Warrant Issuance");

          5.   To  ratify  the  selection  of  Deloitte  &  Touche,  LLP  as the
               Company's  Independent  Registered  Public Accounting Firm by the
               Audit Committee of the Company's Board of Directors; and

          6.   To consider and act upon any other matters that properly may come
               before the meeting or any adjournment thereof.

         The Company's Board of Directors has fixed the close of business on
___________, 2005 as the record date for the determination of shareholders
having the right to notice of, and to vote at, the Annual Meeting of
Shareholders and any adjournment thereof. A list of such shareholders will be
available for examination by a shareholder for any purpose related to the
meeting during ordinary business hours at the offices of the Company at 490
North Wiget Lane, Walnut Creek, California 94598, during the ten days prior to
the meeting.

         You are requested to date, sign and return the enclosed Proxy, which is
solicited by the Board of Directors of the Company and will be voted as
indicated in the accompanying Proxy Statement and Proxy. Your vote is important.
Please sign and date the enclosed Proxy and return it promptly in the enclosed
return envelope, whether or not you expect to attend the meeting. The giving of
your proxy as requested will not affect your right to vote in person if you
decide to attend the Annual Meeting. The return envelope requires no postage if
mailed in the United States. If mailed elsewhere, foreign postage must be
affixed. Your proxy is revocable at any time before the meeting.

                           By Order of the Board of Directors,
                           Kenneth A. Czaja



                           CFO and Secretary
Walnut Creek, California
____________ ___, 2005





                                BRITESMILE, INC.
                         ANNUAL MEETING OF SHAREHOLDERS
                                 PROXY STATEMENT

                                TABLE OF CONTENTS


INTRODUCTION.................................................................1
PROPOSAL 1 - ELECTION OF DIRECTORS...........................................2
MEETINGS OF THE BOARD OF DIRECTORS...........................................4
COMMITTEES OF THE BOARD OF DIRECTORS.........................................4
DIRECTOR COMPENSATION........................................................5
SHAREHOLDER COMMUNICATIONS WITH DIRECTORS....................................5
DIRECTOR NOMINATIONS.........................................................5
REPORT OF AUDIT COMMITTEE....................................................6
AUDIT FEES FOR FISCAL 2003 AND 2004..........................................7
EXECUTIVE OFFICERS AND SIGNIFICANT EMPLOYEES/CONSULTANTS.....................8
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT..............10
COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT...........................12
EXECUTIVE COMPENSATION......................................................13
EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS.............14
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION.................15
REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF
        DIRECTORS ON EXECUTIVE COMPENSATION.................................15
STOCK PERFORMANCE GRAPH.....................................................18
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS..............................18
PROPOSAL 2 - APPROVAL OF TO STOCK OPTION PLAN AMENDMENT.....................21
PROPOSAL 3 - APPROVAL OF CHARTER AMENDMENT..................................26
PROPOSAL 4 - RATIFICATION AND APPROVAL OF NOTE AND WARRANT ISSUANCE.........27
PROPOSAL 5 - APPROVAL OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM......31
OTHER MATTERS...............................................................31
ANNUAL REPORT...............................................................32
SHAREHOLDER PROPOSALS.......................................................32
MATERIAL INCORPORATED BY REFERENCE..........................................32









                                BRITESMILE, INC.
                              490 North Wiget Lane
                         Walnut Creek, California 94598
                                 (925) 941-6260


                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS

     The enclosed  Proxy is  solicited by the Board of Directors of  BriteSmile,
Inc. (the  "Company") for use in voting at the Annual Meeting of Shareholders to
be  held  at the  Lafayette  Park  Hotel,  3287  Mt.  Diablo  Blvd.,  Lafayette,
California,  94549, on  ______________,  2005, at 2:00 o'clock p.m., local time,
and at any  postponement or adjournment  thereof,  for the purposes set forth in
the attached notice.

         When proxies are properly dated, executed and returned, the shares they
represent will be voted at the Annual Meeting in accordance with the
instructions of the shareholder completing the proxy. If no specific
instructions are given, the shares will be voted FOR the election of the
nominees for directors set forth herein, FOR approval of the Option Plan
Amendment, FOR approval of the Charter Amendment; FOR ratification and approval
of the Note and Warrant Issuance; and FOR ratification of the appointment of
auditors. A shareholder giving a proxy has the power to revoke it at any time
prior to its exercise by voting in person at the Annual Meeting, by giving
written notice to the Company's Secretary prior to the Annual Meeting, or by
giving a later dated proxy.

         The presence at the meeting, in person or by proxy, of shareholders
holding in the aggregate a majority of the outstanding shares of the Company's
common stock entitled to vote shall constitute a quorum for the transaction of
business. The Company does not have cumulative voting for directors; a plurality
of the votes properly cast for the election of directors by the shareholders
attending the meeting, in person or by proxy, will elect directors to office.
Approval of the Charter Amendment will require the affirmative vote of a
majority of the outstanding shares of common stock of the Company. Approval of
the Option Plan Amendment, ratification and approval of the Note and Warrant
Issuance and ratification of the appointment of auditors will require the
affirmative vote of a majority of the votes cast on each proposal. Abstentions
and broker non-votes will count for purposes of establishing a quorum, but will
not count as votes cast for the election of directors or any other proposal and
will have no effect on the outcome of the proposals, other than the Charter
Amendment in which an abstention and broker non-vote will have the same effect
as a vote against approval of the Charter Amendment. Votes cast by shareholders
who attend and vote in person or by proxy at the Annual Meeting will be counted
by inspectors to be appointed by the Company (it is anticipated that the
inspectors will be employees, attorneys or agents of the Company).

         The close of business on ___________, 2005 has been fixed as the record
date for determining the shareholders entitled to notice of, and to vote at, the
Annual Meeting. Each share shall be entitled to one vote on all matters. As of
the record date there were [________] shares of the Company's common stock
outstanding of record and entitled to vote. For a description of the principal
holders of such stock, see "Security Ownership of Certain Beneficial Owners and
Management" below.

     This  Proxy  Statement  and the  enclosed  Proxy  are  being  furnished  to
shareholders on or about _________ [___], 2005.






                       PROPOSAL 1 -- ELECTION OF DIRECTORS

         The Company's Bylaws provide that the number of directors shall range
from three to ten, as determined from time to time by the shareholders or the
Board of Directors. Presently the Company's Board of Directors consists of eight
members. Mr. Gerald Poch resigned as a director effective May 31, 2005. All of
the current directors of the Company other than R. Eric Montgomery are nominees
for election at the Annual Meeting. Mr. Montgomery has informed the Company that
he will not stand for reelection at the Annual Meeting. The Company has been
fortunate to have Messrs. Poch and Montgomery on the Board of Directors. Mr.
Poch has been the nominee of Pequot Capital, a major shareholder of the Company,
for nearly five years. Mr. Montgomery has served as a member of the Board of
Directors since 1998. He will remain a key consultant to the Company under his
current long-term consulting agreement with the Company in connection with the
development of oral care products, including teeth whitening products. See
"Certain Relationships and Related Transactions--Consulting Agreements with
Oraceutical," below. The Board of Directors wishes to thank Messrs. Poch and
Montgomery for their service as directors to the Company. Pursuant to its
authority under the Company's Articles of Incorporation and Bylaws, the Board of
Directors will reduce the number of members of the Board of Directors from nine
to seven concurrently with the Annual Meeting, consistent with the Board's
authority to establish the number of directors within a range of three to ten.

         Each director elected at the Annual Meeting will hold office until a
successor is elected and qualified, or until the director resigns, is removed or
becomes disqualified. Unless marked otherwise, proxies received will be voted
FOR the election of each of the nominees named below. If any such person is
unable or unwilling to serve as a nominee for the office of director at the date
of the Annual Meeting or any postponement or adjournment thereof, the proxies
may be voted for a substitute nominee, designated by the proxy holders or by the
present Board of Directors to fill such vacancy, or for the balance of those
nominees named without nomination of a substitute, and the Board may be reduced
accordingly. The Board of Directors has no reason to believe that any of such
nominees will be unwilling or unable to serve if elected as a director. The
Company does not have a nominating committee of the Board of Directors. Instead,
the independent members of the Board of Directors determine nominees for
director, which permits all directors to fully participate in the process. In
identifying and evaluating candidates to be nominated as directors, the Board
seeks individuals with stated relevant experience that can add to the ability of
the Board to fulfill its fiduciary obligations.

         At the meeting, the shareholders will vote to elect four independent
directors (as defined in Marketplace Rule 4200(A)(15) of The Nasdaq Stock
Market) and three associated directors. All of these nominees currently serve as
members of the Board of Directors. Messrs. Peters, Thompson, Schechter and
Pierce are independent directors under the Nasdaq rules.

         The following information is furnished with respect to the nominees.
Stock ownership information is shown under the heading "Security Ownership of
Certain Beneficial Owners and Management" and is based upon information
furnished by the respective individuals.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR EACH NOMINEE DIRECTOR.

     The table below indicates the position with the Company, tenure as director
and age of each nominee as of ___________, 2005.



Name                              Position with the Company                             Age     Director Since
----                              -------------------------                             ---     --------------
                                                                                              
Anthony M. Pilaro                 Chairman of the Board of Directors                    69            1997
Gregg Coccari                     Chief Executive Officer and Director                  52            2005
Bradford Peters                   Director                                              37            1999
Harry Thompson                    Director                                              75            1999
Peter Schechter                   Director                                              45            1999
L. Tim Pierce                     Director                                              53            2003
Dr. Julian Feneley                Director                                              40            2003


                                       2


Anthony M. Pilaro

         Mr. Pilaro has served as a director and Chairman of the Board of the
Company since August 1997. Presently, he serves as Chairman of CAP Advisers
Limited, with offices in Dublin, Ireland, and which serves as a family office
for the business affairs of the Pilaro family. He is also founder and Chairman
of Excimer Vision Leasing L.P., a partnership primarily engaged in the business
of leasing Excimer laser systems. Mr. Pilaro was Chairman of both CAP and
Excimer Vision Leasing for the last 5 years except for the period from August
2004 to February 2005. Mr. Pilaro has been involved in private international
investment banking. He was a Founding Director and former Chief Executive
Officer of Duty Free Shoppers Group Limited, the world's leading specialty
retailer catering to international travelers, and a founder of the predecessor
of VISX, Inc. A graduate of the University of Virginia and the University of
Virginia Law School, Mr. Pilaro practiced law in New York City through 1964.

Gregg Coccari

         Mr. Coccari has served as Chief Executive Officer and director of the
Company since January 2005. Previously, from 1992 to 2004, Mr. Coccari was
President and CEO of Teleflora, one of the world's largest floral wire services
with operations throughout North America. Prior to Teleflora, from 1988 to 1992,
Mr. Coccari was a Senior Managing Director at Franklin Mint, a seller of
collectibles. Prior to Franklin Mint, Mr. Coccari held various management
positions at Eagle's Eye, a wholesaler of clothing, and Johnson & Johnson. Mr.
Coccari received a B.S. from Colgate University and an M.B.A. from Wharton
School of the University of Pennsylvania.

Bradford Peters

         Mr. Peters has served as a director of the Company since December 1999.
He is the President of Blackfin Capital, a privately held investment company
based in New York. Prior to founding Blackfin Capital, from July 1993 to June
1998, Mr. Peters was with Morgan Stanley Private Wealth Management Group. Mr.
Peters received an M.B.A. from Duke University.

Harry Thompson

         Mr. Thompson has served as a director of the Company since December
1999. He has also been President of The Strategy Group, a management consulting
firm, for the last 15 years, and was Managing Director of Swiss Army Brands,
Inc., a consumer products company, from 1988 to 2003. Prior to founding The
Strategy Group, Mr. Thompson served in senior management of several core units
of the Interpublic Group of Companies, one of the world's leading advertising
groups. Mr. Thompson also has served as either manager or chairman of several
telecommunication companies of The Galesi Group. Mr. Thompson received an M.B.A.
from Harvard Business School.

Peter Schechter

         Mr. Schechter has served as a director of the Company since July 1999.
Mr. Schechter is a founding partner of Chlopak, Leonard, Schechter and
Associates since 1993, an international communications consulting firm
specializing in the management of crisis communications, corporate reputation
programs, political campaigns and country image initiatives. Mr. Schechter has
extensive experience in public policy management. A graduate of the School of
Advanced International Studies at Johns Hopkins University, Mr. Schechter has
lived in Europe and Latin America. He is fluent in six languages.

L. Tim Pierce

         Mr. Pierce, a certified public accountant, has served as a director of
the Company since February 2003. Mr. Pierce is currently serving as a Director,
Executive Vice President and the Chief Financial Officer and Corporate Secretary
of E&O Holdings, Inc., and its wholly owned subsidiaries: SBI Services, Inc., a
provider of administrative support services, and SBI Enteris Inc., a technology
consulting services organization. He joined E&O Holdings SBI and Company (the
former parent of SBI Services, Inc.) in April 1998. SBI and Company was sold in
July 2004. Mr. Pierce worked for Mrs. Fields' Original Cookies, Inc. from 1988
through 1998, where he served most recently as Mrs. Fields' Senior Vice
President, Chief Financial Officer, and Corporate Secretary. For twelve years
from 1976 to 1988, Mr. Pierce served as an auditor with Price Waterhouse and
Deloitte & Touche. Mr. Pierce is currently a director of E&O Holdings, Inc. Mr.
Pierce is a member of the American Institute of Certified Public Accountants,
and the Utah Association of Certified Public Accountants. Mr. Pierce is


                                       3


considered by the Company to be an audit committee financial expert. Mr. Pierce
received his B.S. from Brigham Young University.

Dr. Julian Feneley

         Dr. Feneley has served as a director of the Company since December
2003. Dr. Feneley began working on BriteSmile matters in January 2002 as a
consultant to an affiliate of the Company, focusing on strategic and development
initiatives. He was appointed Chairman of BriteSmile Development, Inc. in May
2003, and President of BriteSmile, Inc. in February 2004. Previously, Dr Feneley
co-founded narrowbridge, an e-customer acquisition technology company, where he
served as CEO from 2000 to 2001, and Bioscience Managers, a biotechnology
venture capital and corporate finance boutique, where he served as Head of
Corporate Finance from 2001 to 2003. Prior to 2000, Dr. Feneley headed the
European healthcare investment banking franchise of J P Morgan during its period
as the globally ranked #1 investment bank in this industry sector. Dr. Feneley
originated and executed transactions with an aggregate volume in excess of $200
billion, including the then largest merger in corporate history. Prior to
joining J P Morgan in 1990, Dr. Feneley qualified and worked as a medical doctor
at the renowned Guy's Hospital in London, England.

         There is no family relationship between any executive officer or
director of the Company and any other executive officer or director.

Meetings of the Board of Directors

         The Company's Board of Directors held four duly noticed meetings during
fiscal year 2004. Each nominee for director then serving as a director attended
all of the meetings of the Company's Board of Directors.

Committees of the Board of Directors

         The Board of Directors has established an Executive Committee, an Audit
Committee, a Compensation Committee and a Marketing Committee.

         Subject to certain restrictions, the Executive Committee possesses and
exercises the powers of the Board of Directors during the intervals between
regular meetings of the Board. The members of the Executive Committee during
2004 were Anthony Pilaro, Gerald Poch, Bradford Peters, Harry Thompson, Gregg
Coccari and Julian Feneley. Mr. Poch resigned as a director effective May 31,
2005. Presently, and following the Annual Meeting, the Executive Committee will
consist of Messrs. Pilaro, Peters, Thompson, Coccari, and Feneley. The Company's
Executive Committee held four meetings during fiscal year 2004. Each member of
the Executive Committee then serving as a member of such committee attended all
of the meetings of the Executive Committee, except Mr. Poch missed one meeting.

         The Audit Committee is a separately-designated standing audit committee
established in accordance with Section 3(a)(58)(A) of the Securities Exchange
Act of 1934, as amended, that acts pursuant to a written charter adopted by the
Board of Directors, a copy of which is attached to this Proxy Statement as Annex
A. The Audit committee's objective is to provide assistance to the directors in
fulfilling their responsibility to the shareholders and investment community
relating to corporate accounting, reporting practices, and the quality and
integrity of the financial reports of the Company. Members of the Company's
Audit Committee during 2004 were Gerald Poch, Bradford Peters and Tim Pierce.
Mr. Poch resigned as a director effective May 31, 2005. Harry Thompson, a
current director of the Company, was appointed to the Audit Committee to replace
Mr. Poch effective May 31, 2005. Presently, and following the Annual Meeting,
the Audit Committee will consist of Messrs. Pierce, Peters, Thompson. The Audit
Committee held five meetings during fiscal year 2004. Each member of the Audit
Committee then serving as a member of such committee attended all of the
meetings of the Audit Committee, except Mr. Poch missed one meeting. All members
of the Audit Committee are independent directors, as defined in Marketplace Rule
4200(A)(15) of The Nasdaq Stock Market.

         The Compensation Committee reviews and recommends to the Board of
Directors the salaries, bonuses and other forms of compensation and benefit
plans for the executive officers of the Company and administers the Company's
1997 Stock Option and Incentive Plan. Members of the Company's Compensation
Committee during 2004 were Bradford Peters, Peter Schechter and Harry Thompson.
The same directors will serve on the Compensation Committee during 2005. The
Compensation Committee held two meetings during fiscal year 2004. Each member of
the Compensation Committee then serving as a member of such committee attended


                                       4


all of the meetings of the Compensation Committee. All members of the
Compensation Committee are independent directors, as defined in Marketplace Rule
4200(A)(15) of The Nasdaq Stock Market.

         The Board of Directors established a Marketing Committee of the Board
in December 2004 to assist the Company's new Chief Executive Officer on
marketing issues. As established by the Board of Directors, the Marketing
Committee consists of two members of the Board of Directors, Harry Thompson and
Peter Schechter, and the Company's Executive Vice President of Marketing, as an
ad hoc member of the Committee. Because the Marketing Committee was not
established until December 2004, it held no meetings during fiscal year 2004.

Director Compensation

         Non-employee directors of the Company, other than Mr. Pilaro who has
declined such compensation, receive options to purchase 5,000 shares of common
stock per year for each year during which they serve as a director. Directors
who serve as chairman of a Board committee receive options to purchase an
additional 10,000 shares of common stock per year of service. The exercise price
of such options is 100% of the fair market price on the date of grant. Actual
expenses incurred by outside directors are reimbursed. In addition, the chairman
of the Audit Committee receives a retainer in the amount of $2,500 per audit
committee meeting, and Mr. Thompson received $20,800 per month for his service
as Chairman of the Marketing Committee between December 2004 and March 2005.

Shareholder Communications With Directors

         The Board of Directors has not established a formal process for
shareholders to follow to send communications to the Board or its members, as
the Company's policy has been to forward to the directors any shareholder
correspondence it receives that is addressed to them. Shareholders who wish to
communicate with the directors may do so by sending their correspondence
addressed to the director or directors at the Company's headquarters at 490
North Wiget Lane, Walnut Creek, CA, 94598.

         Directors are encouraged by the Company to attend the Annual Meeting of
Shareholders if their schedules permit. Julian Feneley and Bruce Fleming
attended the Annual Meeting of the Shareholders held in June 2004.

Director Nominations

         The Board of Directors does not have a nominating committee or other
committee that recommends qualified candidates to the Board for nomination or
election as directors. The Board of Directors believes that, because of the
Company's size and the current composition of the Board of Directors and because
of the historically few and infrequent vacancies on the Board, it is in the best
interest of the Company to permit all of the independent directors to fully
participate in the director nomination process. The Board of Directors has
adopted a nominations process that provides that the Company's independent
directors (as defined under the Nasdaq Marketplace Rules), acting by a majority
vote, are authorized to recommend individuals to the Board of Directors for the
Board's selection as director nominees.

         The independent directors are responsible for reviewing and
interviewing qualified candidates to serve on the Board of Directors, for making
recommendations to the full Board for nominations to fill vacancies on the Board
and for selecting the management nominees for the directors to be elected by the
Company's shareholders at each annual meeting.

Director Qualifications

         The independent directors have not established specific minimum age,
education, experience or skill requirements for potential directors. The
independent directors have, however, been authorized by the Board of Directors
to take into account all factors they consider appropriate in fulfilling their
responsibilities to identify and recommend individuals to the Board as director
nominees. Those factors may include, without limitation, the following:

         o    an individual's business or professional experience,
              accomplishments, education, judgment, understanding of the
              business and the industry in which the Company operates, specific
              skills and talents, independence, time commitments, reputation,
              general business acumen and personal and professional integrity or
              character;



                                       5


         o    the size and composition of the Board and the interaction of its
              members, in each case with respect to the needs of the Company and
              its shareholders; and

         o    regarding any individual who has served as a director of the
              Company, his or her past preparation for, attendance at, and
              participation in meetings and other activities of the Board or its
              committees and his or her overall contributions to the Board and
              the Company.

Identification and Evaluation of Nominees

         In making nominations for director, the independent directors identify
nominees by first evaluating the current members of the Board willing to
continue their service. Current members with qualifications and skills that are
consistent with the independent directors' criteria for Board service are
re-nominated. As to new candidates, the independent directors will generally
poll the Board members and members of management for recommendations. The
independent directors may also review the composition and qualification of the
boards of directors of the Company's competitors, and may seek input from
industry experts or analysts. The independent directors review the
qualifications, experience and background of potential candidates. In making
their determinations, the independent directors evaluate each individual in the
context of the Board as a whole, with the objective of assembling a group that
can best represent shareholder interests through the exercise of sound judgment.
After review and deliberation of all feedback and data, the independent
directors make recommendations to the Board of Directors by a majority vote.
Historically, the Board of Directors has not relied on third-party search firms
to identify director nominees. The Board of Directors may in the future choose
to engage third-party search firms in situations where particular qualifications
are required or where existing contacts are not sufficient to identify an
appropriate candidate.

         The independent directors may use multiple sources for identifying and
evaluating nominees for directors, including referrals from the Company's
current directors and management as well as input from third parties, including
executive search firms retained by the Board. The independent directors will
obtain background information about candidates, which may include information
from directors' and officers' questionnaires and background and reference
checks, and will then interview qualified candidates. The Company's other
directors will also have an opportunity to meet and interview qualified
candidates. The independent directors will then determine, based on the
background information and the information obtained in the interviews, whether
to recommend to the Board of Directors that a candidate be nominated to the
Board.

Shareholder Nominations

         The independent directors may from time to time consider qualified
nominees recommended by shareholders, who may submit recommendations to the
independent directors through a written notice as described under "Shareholder
Proposals" below. Nominees for director who are recommended by shareholders will
be evaluated in the same manner as any other nominee for director.



                            REPORT OF AUDIT COMMITTEE

         The following report of the Audit Committee shall not be deemed
incorporated by reference by any general statement incorporating this Proxy
Statement into any other filing under the Securities Act of 1933 or under the
Securities Exchange Act of 1934, except to the extent the Company specifically
incorporates this information by reference, and shall not otherwise be deemed
filed under such Acts.

         BriteSmile's Audit Committee (referred to as "we" and "us") during 2004
was composed of Gerald Poch, Bradford Peters and Tim Pierce, all independent
directors of the Company. The Committee operates under a written charter adopted
by the Board of Directors. The Committee assists the directors in fulfilling
their responsibility to our shareholders, potential shareholders and the
investment community relating to accounting and financial reporting practices.

         We meet with management periodically to consider the adequacy of the
Company's internal controls and the objectivity of its financial reporting. We
discuss these matters with the Company's independent auditors and with
appropriate Company financial personnel.



                                       6


         As needed, we meet privately with both the independent auditors and the
appropriate Company financial personnel, each of whom has unrestricted access to
the members of the Committee. We also recommend to the Board of Directors the
appointment of the independent auditors and review periodically their
performance and independence from management.

         The directors who serve on the committee are all "independent" for
purposes of Rule 4200(a)(15) of listing standards of the Nasdaq Small Cap
Market. That is, the Board of Directors has determined that none of us has a
relationship to the Company that might interfere with our independence from the
Company and its management.

         Management has primary responsibility for the Company's financial
statements and the overall reporting process, including the Company's system of
internal controls. The independent auditors audit the annual financial
statements prepared by management, express an opinion as to whether those
financial statements fairly present the financial position, results of
operations and cash flows of the Company in conformity with auditing standards
generally accepted in the United States of America, and discuss with us any
issues they believe should be raised with the Committee.

         This year, we reviewed the Company's audited financial statements and
met with both management and Deloitte & Touche LLP, the Company's Independent
Registered Public Accounting Firm for the 52 weeks ended December 25, 2004, to
discuss those financial statements. Management has represented to us that the
financial statements were prepared in accordance with auditing standards
generally accepted in the United States of America.

         We have received from and discussed with Deloitte & Touche the written
disclosure as required by Independence Standards Board Standard No. 1
(Independence Discussions with Audit Committees). These items relate to that
firm's independence from the Company. We also discussed with Deloitte & Touche
any matters required to be discussed by Statement on Auditing Standards No. 61
(Communication with Audit Committees).

         Based on these reviews and discussions, we recommended to the Board of
Directors that the Company's audited consolidated financial statements be
included in the Company's Annual Report on Form 10-K for the 52 weeks ended
December 25, 2004.

                                  Members of the 2004 Audit Committee

                                  Gerald Poch
                                  Bradford Peters
                                  Tim Pierce

Audit Fees for Fiscal 2003 and 2004

         Aggregate fees billed to the Company and its subsidiaries for 2004 and
2003 by the Company's Independent Registered Public Accounting Firm, Deloitte &
Touche LLP, the member firms of Deloitte Touche Tohmatsu, and their respective
affiliates, are as follows:

                                   2004                2003
                                   ----                ----

    Audit Fees               $       333,899    $     358,952
    Audit-Related Fees       $             0    $           0
    Tax Fees (1)             $       137,225    $     148,793
    All Other Fees           $        42,510    $      45,350

     (1) Includes fees for tax advice and tax return assistance in 2003 and
2004.

     The Audit Committee has considered and determined that the provision of the
non-audit services noted in the foregoing table is compatible with maintaining
Deloitte & Touche's independence. Prior to the performance of any services, the
Audit Committee approves all audit and non-audit related services to be provided
by the Company's independent auditor and the fees to be paid therefore. Although
the Sarbanes-Oxley Act of 2002 permits the Audit Committee to pre-approve some
types or categories of services to be provided by the auditors, it is the
current practice of the Audit Committee to specifically approve all services
provided by the auditors in advance, rather than to pre-approve, generally, any
type of service.


                                       7



            EXECUTIVE OFFICERS AND SIGNIFICANT EMPLOYEES/CONSULTANTS

         The following sets forth the name, age and position of each director
and executive officer of the Company as of the date of this Report. Biographical
information regarding Gregg Coccari and Julian Feneley, each of whom currently
also serves as a director of the Company, is included in this Proxy Statement
under "Proposal 1 - Election of Directors." Biographical information regarding
the other executive officers follows below.



NAME                                AGE     CURRENT POSITION(S) (1)
----                                ---     -----------------------
                                      
Gregg Coccari....................     52    Chief Executive Officer and Director
Julian Feneley...................     40    President and Director
Ken Czaja........................     55    Executive Vice President, Chief Financial Officer and Secretary
Stephen Miller...................     57    Executive Vice-President, Development and Real Estate
Robert Sieban....................     36    Executive Vice-President, BriteSmile Whitening Centers
Nhat Ngo.........................     32    Executive Vice President, Business Development and General Counsel


(1)  All directors serve for one year and until their successors are elected and
     qualified. All officers serve at the pleasure of the Board of Directors.
     There are no family relationships between any of the officers and
     directors.

Ken Czaja

         Mr. Czaja was appointed Chief Financial Officer and Secretary of
BriteSmile in May 2004. He brings to the Company a wealth of finance management
experience spanning small and large public global technology companies. Prior to
joining the Company, from October 2002 to January 2004, Mr. Czaja was CFO of
PerkinElmer's OptoElectronics Group (a developer and manufacturer of specialty
lighting and sensor products). Before PerkinElmer, from May 2001 to October
2002, he was CFO of BrightStar, a small publicly traded services firm
specializing in Information Technology solutions. Prior to BrightStar, from 1996
to June 2000, Mr. Czaja was CFO of IntelliCorp, a publicly traded software firm,
and before that, Vice President of Finance for Wyse Technology, a mid-size
computer terminal and monitor company. He began his career progressing through
numerous financial management positions at Xerox Corporation. Mr. Czaja received
a B.S. degree in physics from Columbia University and a Masters degree in
industrial management from Georgia Institute of Technology.

Stephen Miller

         Prior to his appointment as Executive Vice President of Development and
Real Estate in 2004, Stephen Miller was Executive Vice President, Manufacturing
and Distribution of the Company since October 2000. Prior to joining BriteSmile
in May 1999 as its Executive Vice President, Real Estate and Construction, Mr.
Miller was for 11 years Vice President of Facility Development for Duty Free
Shoppers (DFS). While at DFS, Mr. Miller was responsible for the development of
the flagship retail gallerias, high-end boutiques, duty free stores and
entertainment complexes in the U.S., Oceania and the Pacific. Prior to DFS, Mr.
Miller was Senior Vice President of Commercial and Industrial Development for
Castle and Cooke, Inc. where for 17 years he was responsible for commercial,
industrial and retail development for Hawaii's second largest private landowner.

Robert Sieban

     Effective June 1, 2003, Robert Sieban joined BriteSmile as Executive Vice
President, BriteSmile Whitening Centers. A veteran of the retail industry, Mr.
Sieban is responsible for BriteSmile's Center Division. Mr. Sieban is also
responsible for retail sales of BriteSmile's expanding proprietary oral care
products. Mr. Sieban comes to BriteSmile with over 10 years retail experience
including his most recent position as Senior Vice President of Retail Stores for
Illuminations from September 2001 to May 2003. Illuminations is a nationwide
home furnishings retail organization. Prior to Illuminations, Mr. Sieban was
also Senior Vice President of Stores for Lids Corporation, a retailer
specializing in headwear, from June 1998 to June 2001.



                                       8


Nhat H. Ngo

         In November 2004, Nhat Ngo was appointed Executive Vice President,
Business Development & Planning and General Counsel. Mr. Ngo was named the Chief
Operating Officer of BriteSmile Development, Inc., the Company's subsidiary, in
April 2003 to oversee BriteSmile Development's research and development efforts
and to manage its intellectual property portfolio. Prior to joining the Company
in June 1999 as Director of Sales, Mr. Ngo practiced law at Shaw Pittman in
Washington D.C. Mr. Ngo served as Vice President, National Sales Director for
the Company from 2000 to 2003, having executed an aggressive sales campaign to
expand the dental distribution channel, and was promoted to Vice President of
Business Development & Planning in March 2003. He graduated with a B.S. degree
in business from the University of Virginia McIntire School of Commerce and J.D.
degree from the University of Virginia School of Law.



                                       9



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth information as of the record date,
___________, 2005, regarding beneficial stock ownership of (i) all persons known
to the Company to be beneficial owners of more than 5% of the outstanding common
stock (the only class of stock of the Company); (ii) each director, the Chief
Executive Officer, and the four highest paid executives of the Company other
than the CEO, and (iii) all officers and directors of the Company as a group.
Each of the persons in the table below has sole voting power and sole
dispositive power as to all of the shares shown as beneficially owned by them,
except as otherwise indicated. [to be updated for final record date numbers,
when new record date is established]



                                                                       Number of Shares      Percent of
                                                                      Beneficially Owned    Outstanding
         Name and Address                                                     (1)            Shares (2)
         ----------------                                                                              
         Executive Officers and Directors
                                                                                              
         Anthony M. Pilaro.............................................      5,085,089(3)        45.19%
         Gregg Coccari.................................................        410,000(4)         3.80%
         Julian Feneley................................................         10,085(5)             *
         Kenneth Czaja.................................................         30,000(7)             *
         Nhat Ngo......................................................         33,506(8)             *
         Robert Sieban.................................................         24,750(9)             *
         Stephen Miller................................................         43,205(10)            *
         Gerald A. Poch................................................        818,637(11)        7.66%
         R. Eric Montgomery............................................        373,924(12)        3.51%
         Bradford Peters...............................................        700,751(13)        6.55%
         Harry Thompson................................................         24,660(14)            *
         Peter Schechter...............................................         21,125(15)            *
         L. Tim Pierce.................................................         14,335(16)            *
         All Officers and Directors as a Group (13 persons)............      7,671,403           64.55%

         5% Beneficial Owners
         LCO Investment..................................................    5,085,089(3)        45.19%
         Pequot Capital Management, Inc.(excl.Poch options)..............      800,075(17)            %
         Bradford Peters (including Titab, LLC)..........................      700,751(13)            %
         MicroCapital LLC................................................    1,496,512(18)       14.11%


    *    Constitutes less than 1%.

     (1)  Includes  options or warrants to purchase  shares which are  presently
          exercisable or exercisable within 60 days of ___________, 2005.

     (2)  All percentages  are calculated  based upon the total number of shares
          outstanding  of ___________  shares of the Company as of  ___________,
          2005, plus the number of options or warrants presently  exercisable or
          exercisable within 60 days of ___________,  2005 by the named security
          holder.

     (3)  Includes  2,908,678  shares  owned of record and  beneficially  by LCO
          Investments  Limited ("LCO"),  318,170 shares held indirectly  through
          CAP Properties Limited, a subsidiary of LCO and acting general partner
          of Excimer Vision  Leasing LP, 249,818 shares held directly  through P
          de P Tech Limited ("PdeP"),  an affiliate of LCO, 4,500 shares held by
          AMP Trust,  of which Mr. Pilaro is a beneficiary,  533,335 shares held
          by LCP II Trust,  of which Linda L. Pilaro is a  beneficiary,  166,668
          shares held by ACP II Trust,  of which one of Mr.  Pilaro's adult sons
          not living in Mr. Pilaro's household is a beneficiary,  166,668 shares
          held by CAP II Trust,  of which  one of Mr.  Pilaro's  adult  sons not
          living in Mr. Pilaro's household is a beneficiary, 32,136 shares owned
          beneficially by CAP Advisers Limited ("CAP"),  acting as co-trustee of
          various  trusts,  7,500  shares  held of record by the CAP  Charitable
          Foundation,  52,053  shares  held of record and  beneficially  by CAP,
          11,670  warrants to  purchase  shares at $30.00 per share held by LCO,
          45,354  warrants  to  purchase  shares at $7.61  held by LCO,  333,333
          warrants  to  purchase  shares at $6.00 per share held by LCO,  61,470
          warrants  to  purchase  shares at $2.40 per share  held by LCO,  3,335
          warrants  to  purchase  shares at $30 per share held by PdeP,  131,462
          shares issuable upon conversion of


                                       10


          Senior  Convertible  Notes held by LCO,  43,821  shares  issuable upon
          conversion  of Senior  Convertible  Notes  that may be  acquired  upon
          exercise  of  Additional  Investment  Rights  held by LCO,  and 15,118
          warrants  to  purchase  shares at $7.61 per share that may be acquired
          upon  exercise of Additional  Investment  Rights held by LCO. LCO is a
          wholly owned  subsidiary of the ERSE Trust.  CAP Advisers Limited is a
          co-trustee of the ERSE Trust.  Mr. Pilaro,  a director of the Company,
          is Chairman of CAP. Mr. Pilaro disclaims  beneficial  ownership of the
          shares held by LCO, CAP Properties  Limited, P de P Tech Limited,  AMP
          Trust,  LCP II Trust,  ACP II Trust,  CAP II Trust, the CAP Charitable
          Foundation, and CAP Advisers Limited and the trusts indicated above of
          which CAP is co-trustee. Mr. Pilaro's address is 36 Fitzwilliam Place,
          Dublin 2,  Ireland.  LCO's  address is 7 New Street,  St.  Peter Port,
          Guernsey, Channel Islands.

     (4)  Includes 240,000 shares owned of record,  of which 160,000 are subject
          to  forfeiture  until  January  9,  2006 and  80,000  are  subject  to
          forfeiture  until  January 9, 2007,  and options to  purchase  170,000
          shares at $6.30 per share.

     (5)  Includes  3,585 shares owned of record,  and options to purchase 3,500
          shares at $12.75 per share, and 3,000 shares at $6.53 per share.

     (6)  Intentionally omitted

     (7)  Includes options to purchase 30,000 shares at $10.50 per share.

     (8)  Includes  options to purchase  29,172 shares at $4.31,  3334 shares at
          $10.50, and 1000 shares at $8.30 per share.

     (9)  Includes  options to purchase  18,750 shares at $6.72 and 6,000 shares
          at $9.72 per share.

     (10) Includes 1,370 shares owned  beneficially,  options to purchase 31,668
          shares at $16.50 per share,  and options to purchase  9,167  shares at
          $4.31 per share, and 1,000 shares at $8.40 per share.

     (11) Includes  368,610  shares and  warrants to purchase  28,092  shares at
          $2.40 per share and  warrants  to  purchase  833  shares at $30.00 per
          share, held of record by Pequot Private Equity Fund II, L.P.,  184,308
          shares and warrants to purchase  14,047  shares at $2.40 per share and
          warrants to purchase  1,667  shares at $30.00 per share held of record
          by Pequot Partners Fund, L.P., 184,305 shares and warrants to purchase
          14,047  shares at $2.40 per share and  warrants to purchase 833 shares
          at $30.00  per  share,  held of record by Pequot  International  Fund,
          Inc., 3,333 shares held of record by Pequot Scout Fund, L.P.,  (Pequot
          Private  Equity Fund II, L.P.,  Pequot  Partners  Fund,  L.P.,  Pequot
          International  Fund,  Inc. and Pequot Scout Fund, L.P. are referred to
          collectively as the "Pequot Funds"). Includes options held by Mr. Poch
          to purchase  3,335 shares at $55.50 per share,  5,892 shares at $30.00
          per share, 3,335 shares at $1.98 per share, 3,500 shares at $10.86 per
          share and 2,500  shares at $5.41 per  share.  Mr.  Poch is a  Managing
          Director of Pequot Capital  Management,  Inc.,  which holds voting and
          dispositive  power for all shares  held of record by the Pequot  Funds
          and may be deemed to  beneficially  own the shares  held by the Pequot
          Funds. Mr. Poch disclaims  beneficial  ownership of the shares held of
          record by the  Pequot  Funds,  except to the  extent of his  pecuniary
          interest therein.

     (12) Includes 322,387 shares owned beneficially,  options to purchase 5,532
          shares at $29.63 per share,  3,335  shares at $30.00 per share,  3,335
          shares at $1.98 per share,  3,500  shares at $10.86 per share,  33,335
          shares at $22.50 per share, and 2,500 shares at $5.41 per share.

    (13) Includes 609,078 shares owned of record and beneficially (of which
         184,100 are owned by TITAB, LLC), warrants to purchase 60,345 shares at
         $2.40 per share held by TITAB, LLC, warrants to purchase 6,668 shares
         at $30.00 per share and options to purchase 3,655 shares at $15.00 per
         share, 3,335 shares at $56.25 per share, 3,335 shares at $1.98 per
         share, 3,335 shares at $30.00 per share and 3,500 shares at $10.86 per
         share and 7,500 shares at $5.41 per share. Mr. Peters' and Titab, LLC's
         address is 622 Third Avenue, 38th Floor, New York, New York 10017.

    (14) Includes options to purchase 3,335 shares at $56.25 per share, options
         to purchase 3,655 shares at $15.00 per share, options to purchase 3,335
         shares at $30.00 per share, options to purchase 3,335 shares at $1.98
         per share, options to purchase 3,500 shares at $10.86 per share, and
         options to purchase 7500 shares at $5.41 per share.

    (15) Includes 5,120 shares owned beneficially in a Revocable Living Trust,
         options to purchase 3,335 shares at $67.50 per share, options to
         purchase 3,335 shares at $30.00 per share, options to purchase 3,335
         shares at $1.98 per share, options to purchase 3,500 shares at $10.86
         per share, and options to purchase 2500 shares at $5.41 per share. Mr.
         Schechter's address is ? Chlopak, Leonard, Schechter and Associates,
         1850 M Street, N.W., Suite 550, Washington, D.C. 20036.

                                       11


    (16) Includes options to purchase 3,335 shares at $1.98 per share, options
         to purchase 3,500 shares at $10.86 per share, and options to purchase
         7,500 shares at $5.41 per share. Mr. Pierce's address is ? SBI
         Services, Inc., 2625 E. Cottonwood Pkwy, Ste. 480, Salt Lake City, UT
         84042.

    (17) Includes 368,610 shares and warrants to purchase 28,092 shares at $2.40
         per share and warrants to purchase 833 shares at $30.00 per share, held
         of record by Pequot Private Equity Fund II, L.P., 184,308 shares and
         warrants to purchase 14,047 shares at $2.40 per share and warrants to
         purchase 1,667 shares at $30.00 per share held of record by Pequot
         Partners Fund, L.P., 184,305 shares and warrants to purchase 14,047
         shares at $2.40 per share and warrants to purchase 833 shares at $30.00
         per share, held of record by Pequot International Fund, Inc., 3,333
         shares held of record by Pequot Scout Fund, L.P., (Pequot Private
         Equity Fund II, L.P., Pequot Partners Fund, L.P., Pequot International
         Fund, Inc. and Pequot Scout Fund, L.P. are referred to collectively as
         the "Pequot Funds"). Pequot Capital's address is 500 Nyala Farm Road,
         Westport, CT 06880.

    (18) Based on Schedule 13G and Form 3 filings with the SEC. Ian Ellis'
         address is c/o Microcapital LLC, 410 Jessie Street, Suite 1002, San
         Francisco, CA 94103.


                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

        Section 16(a) of the Securities Exchange Act of 1934 requires the
Company's officers, directors and persons who beneficially own more than 10
percent of a registered class of the Company's equity securities to file reports
of ownership and changes in ownership with the Securities and Exchange
Commission. Officers, directors and greater than 10 percent shareholders are
required by regulation of the Securities and Exchange Commission to furnish the
Company with copies of all Section 16(a) forms they file.

        Based solely upon the Company's review of the copies of such forms
furnished to it during the year ended December 25, 2004, and representations
made by certain persons subject to this obligation that such filings were not
required to be made, the Company believes that all reports required to be filed
by these individuals and persons under Section 16(a) were filed in a timely
manner, except as follows:

     1.   Form 4 report of Eric  Montgomery  filed  January 20, 2004 to report a
          transaction dated December 29, 2003.

     2.   Form 3 report of Julian  Feneley  filed  March 16,  2004 to report Dr.
          Feneley's becoming a reporting person on December 17, 2003.

     3.   Form 4 report  of Julian  Feneley  filed  March  17,  2004 to report a
          transaction dated April 20, 2003.

     4.   Form 4 report of Eric Montgomery  filed September 13, 2004 to report a
          transaction dated September 9, 2003.

     5.   Form 3 report of Robert  Sieban  filed  October  5, 2004 to report Mr.
          Sieban's becoming a reporting person on June 3, 2003.

     6.   Form 4 report  of  Robert  Sieban  filed  October  5, 2004 to report a
          transaction dated September 2, 2003.

     7.   Form 4 report of Paul Dawson, former CEO of BriteSmile  International,
          filed  February 7, 2005 to report a  transaction  dated  December  14,
          2004.

     8.   Form 4 report of Julian  Feneley  filed  February  8, 2005 to report a
          transaction dated December 14, 2004.

     9.   Form 4 reports  of Ian  Ellis  filed  June 14,  2004,  July 23,  2004,
          December 22, 2004 and December 28, 2004 to report  transactions  dated
          June 9, 2004, July 20, 2004,  December 17, 2004 and December 22, 2004,
          respectively.

        Except as disclosed, the Company is not aware of any transactions in its
outstanding securities by or on behalf of any director, executive officer or 10
percent holder, which would require the filing of any report pursuant to Section
16(a) during the year ended December 25, 2004, that has not been filed with the
Securities and Exchange Commission.



                                       12



                             EXECUTIVE COMPENSATION

         The following Summary Compensation Table shows compensation paid by the
Company for services rendered during 2002, 2003 and 2004 to each person who
served as the Company's Chief Executive Officer during 2004, and to the
Company's four most highly compensated executive officers during 2004 in
addition to the Chief Executive Officers.



                                                                                      Long-Term
                                                          Annual Compensation        Compensation
                                                     ------------------------------ ---------------
Name and Principal Position               Period        Salary           Bonus        Securities        Other
                                                                                      Underlying
                                                                                       Options
---------------------------------------------------- --------------  -------------- --------------- ---------------
                                                                                     
John L. Reed (1).......................      2004        $ 91,887          -           35,000             -
Chief Executive Officer                      2003         239,636          -           41,667             -
                                             2002         225,000          -              -               -
Bruce Fleming (2)......................      2004       $ 397,479       $75,000           -               -
Chief Executive Officer                      2003         350,000       233,333        166,667            -
                                             2002         175,000          -              -               -
Anthony Pilaro (3).....................      2004            -             -              -               -
Acting Chief Executive Officer               2003            -             -              -               -
                                             2002            -             -              -               -
Julian Feneley (4).....................      2004       $ 216,923          -           18,500        $67,200 (5)
President                                    2003            -             -              -               -
                                             2002            -             -              -               -
Paul Dawson (7)........................      2004        $265,596       $54,870        15,000             -
CEO, BriteSmile International Ltd.           2003         210,000        44,370        55,002             -
                                             2002         191,667          -              -               -

Robert Sieban (6)......................      2004       $ 207,692       $37,500         6,000             -
Executive Vice President                     2003         107,692          -           31,250             -
   BriteSmile Centers                        2002            -             -              -               -
Stephen Miller.........................      2004       $ 174,115         -             5,000             -
Executive Vice President                     2003         150,000         -             9,167             -
   Development and Real Estate               2002         150,000         -               -               -


     (1)  Mr. Reed served as Chief  Executive  Officer of the Company  from June
          1999 until April 2004.

     (2)  Mr.  Fleming  served as Chief  Executive  Officer of the Company  from
          April 2004 until August 2004.

     (3)  Mr.  Pilaro  served as Acting Chief  Executive  from August 2004 until
          January 2005 without compensation.

     (4)  Dr. Feneley began working with BriteSmile in January 2002, focusing on
          strategic  and  development  initiatives,  was  appointed  Chairman of
          BriteSmile  Development,  Inc. a Company  affiliate,  in May 2003, and
          President of BriteSmile, Inc. in February 2004.

     (5)  Represents a housing allowance paid to Dr. Feneley by a related party.

     (6)  Mr. Sieban joined the Company in June, 2003.

     (7)  Mr. Dawson resigned as CEO of BriteSmile  International effective June
          11, 2005.


                                       13



                            OPTION/SAR GRANTS IN 2004

         The following table lists individual grants of stock options made
during the Company's last completed year as compensation for services rendered
as an officer of the Company:



                                Individual Grants
                           -------------------------------------------------------------
           Name                Number of       % of Total    Exercise or   Expiration    Potential Realizable Value at
                              Securities      Options/SARs
                              Underlying       Granted to                                Assumed Annual Rates of Stock
                             Options/SARs     Employees in   Base Price                  Price Appreciation for Option
                                Granted         FY 2004       ($/Share)       Date                 Term (5)
------------------------------------------------------------------------------------------------------------------------
                                                                                              5%              10%
------------------------------------------------------------------------------------------------------------------------
                                                                                      

  John L. Reed............    35,000 (1)        15.7%          $12.30         3/31/2007    $67,857.56      $142,495.50
  Julian Feneley..........     3,500 (2)         1.6%           12.75         3/17/2014     28,064.42        71,120.76
                              15,000 (3)         6.7%            6.53        12/14/2014     61,600.23       156,107.07
  Paul Dawson.............    15,000 (3)         6.7%            6.53        12/14/2014     61,600.23       156,107.07
  Robert Sieban...........     6,000 (1)         2.7%            9.72          9/2/2014     36,677.13        92,947.06
  Stephen Miller..........     5,000 (4)         2.3%            8.40         11/2/2014     26,413.57        66,937.18


     (1)  The option was fully exercisable on the grant date.

     (2)  The option became fully exercisable on September 17, 2004.

     (3)  The option  becomes  exercisable  in five  substantially  equal annual
          installments beginning on December 14, 2004.

     (4)  The option  becomes  exercisable  in five  substantially  equal annual
          installments beginning on November 2, 2004.

     (5)  The assigned rates of growth were selected by the SEC for illustrative
          purposes  only and are not  intended  to predict or  forecast  further
          stock prices.

                    AGGREGATED OPTION EXERCISES IN LAST YEAR
                       AND DECEMBER 25, 2004 OPTION VALUES



                              Shares                        Number of Securities           Value of Unexercised
                            Acquired on     Value          Underlying Unexercised         In the Money Options at
                                                                                                                 
Name                       Exercise (#) Realized ($) (1) Options at December 25, 2004      December 25, 2004 (2)
----                       ------------ ----------------                                                        
                                                          Exercisable   Unexercisable   Exercisable    Unexercisable
                                                                                     

John L. Reed..........         -              -             193,334          -           $ 63,001          -
Bruce Fleming.........         -              -             100,000          -             -               -
Anthony Pilaro........          -             -                -             -             -               -
Julian Feneley........          -             -               6,500        12,000          -               -
Paul Dawson...........       10,000          $9,500          48,002        12,000          85,054          -
Robert Sieban.........          -             -              18,500        18,750          -               -
Stephen Miller........          -             -              41,835         4,000          17,326          -


     (1)  Represents the amount realized upon sale of the underlying  securities
          minus the exercise price.

     (2)  Potential  unrealized  value is calculated as the fair market value at
          December 23, 2004 ($6.20 per share),  less the option  exercise price,
          times the number of shares.


         Employment Contracts and Termination of Employment Arrangements

         Certain of the Company's executive officers whose compensation is
required to be reported in the Summary Compensation Table are or were parties to
written employment agreements with the Company as follows:

Gregg Coccari

         The Company entered into an employment agreement with Gregg Coccari on
January 9, 2005. The term of the employment agreement is five years, and the
term automatically extends for successive one-year periods unless either party
gives notice at least ninety days before the expiration of the employment term.
The Company pays Mr. Coccari an annual base salary of $350,000. In addition, Mr.
Coccari is eligible for incentive bonuses if certain targets are met. Mr.
Coccari was also granted 240,000 shares of restricted common stock, 80,000
shares of which vested upon grant, and 80,000 additional shares of which will
vest on each of the first and second anniversaries of the commencement of Mr.


                                       14


Coccari's employment, provided that he continues his employment. In addition,
Mr. Coccari received options to purchase 600,000 shares of the Company's common
stock at an exercise price of $6.30 per share. Options to purchase 120,000
shares vested on the date of the agreement; the remaining 480,000 options vest
in equal monthly installments over four years. Under the agreement, Mr. Coccari
will perform his duties at the Company's corporate headquarters in Walnut Creek,
California. Mr. Coccari's employment agreement provides the Mr. Coccari will
receive a lump sum payment in an amount equal to twelve months of his base
salary plus his targeted bonus for such year in the event that his employment is
terminated without Cause (as defined therein), and that if such termination
without Cause occurs in contemplation of or within one year following a Change
in Control of the Company (as defined therein), then Mr. Coccari will receive a
lump sum payment in an amount equal to two times Mr. Coccari's base salary plus
targeted bonus.

Paul Dawson

         Mr. Dawson terminated his employment as CEO of BriteSmile
International, Ltd. effective June 11, 2005. BriteSmile International entered
into an employment agreement with Paul Dawson on April 19, 1999. Under the terms
of the agreement, Mr. Dawson served as Chief Executive Officer of BriteSmile
International, a wholly-owned subsidiary of the Company. The Company paid Mr.
Dawson (euro)210,000 per year for his services. Mr. Dawson was eligible for a
bonus based on the number of paid teeth whitening procedures performed in a
designated international area. In addition, Mr. Dawson received options to
purchase 50,000 shares of the Company's common stock at the closing price on the
date of the agreement. Options to purchase 16,667 shares vested on the date of
the agreement. The remaining 33,333 options vested in equal installments over
five years.

Compensation  Committee  Interlocks and Insider  Participation  in  Compensation
Decisions

         The members of the Company's Compensation Committee during fiscal 2004
were Bradford Peters, Peter Schechter and Harry Thompson. No member of the
Company's Compensation Committee is a current or former officer or employee of
the Company or any of its subsidiaries, and no director or executive officer is
a director or executive officer of any other corporation that has a director or
executive officer who is also a director of the Company.



                   REPORT OF THE COMPENSATION COMMITTEE OF THE
                  BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION

Preliminary Note: Notwithstanding anything to the contrary set forth in any of
the previous filings made by the Company under the Securities Act or the 1934
Act that might incorporate future filings, including, but not limited to, the
Company's Annual Report on Form 10-K for the 52 weeks ended December 25, 2004,
in whole or in part, the following Executive Compensation Report and the Stock
Performance Graph appearing herein shall not be deemed to be incorporated by
reference into any such future filings.

         The Compensation Committee of the Board establishes and recommends
executive compensation levels to the Board of Directors. The Committee during
2004 consisted of Peter Schechter, Bradford Peters and Harry Thompson. This
Compensation Report discusses the Company's compensation policies and the basis
for the compensation paid to its executive officers (including the Named
Executive Officers), during the 52 weeks ended December 25, 2004.

         The Committee is currently responsible for setting the Company's
policies regarding compensation and benefits, and administering the Company's
employee stock option and stock purchase plans. In particular, the Committee
evaluates the performance of management and determines the compensation and
benefits of executive officers.



                                       15


Compensation Policy

         The Committee's policy with respect to executive compensation has been
designed to:

     o    Adequately  and fairly  compensate  executive  officers in relation to
          their responsibilities,  capabilities and contributions to the Company
          and in a  manner  that  is  commensurate  with  compensation  paid  by
          companies of comparable size or within the Company's industry;

     o    Reward  executive  officers  for  the  achievement  of  key  operating
          objectives  and for the  enhancement  of the  long-term  value  of the
          Company; and

     o    Use equity-based  incentives  designed to motivate executives to focus
          on  long-term  strategic   objectives,   to  align  the  interests  of
          management  and the  stockholders,  and to provide  opportunities  for
          management  to  share  in the  benefits  that  they  achieve  for  the
          Company's stockholders.

         The components of compensation paid to executive officers consist of:
(a) base salary, (b) incentive compensation in the form of stock options awarded
by the Company under the Company's Stock Option Plan, and (c) certain other
benefits.

Components of Compensation

         The primary components of compensation paid to executive officers and
senior management personnel, and the relationship of these components of
compensation to the Company's performance, are discussed below:

     o    Base Salary. The Committee  periodically reviews and approves the base
          salary paid to executive  officers and members of the Company's senior
          management  team.  Adjustments to base salaries are  determined  based
          upon a number of factors,  including the Company's performance (to the
          extent such  performance  can fairly be  attributed or related to each
          executive's  performance),  as well as the nature of each  executive's
          responsibilities,  capabilities and  contributions.  In addition,  the
          Committee  periodically reviews the base salaries of senior management
          personnel in an attempt to ascertain  whether  those  salaries  fairly
          reflect job  responsibilities  and  prevailing  market  conditions and
          rates of pay.  The  Committee  believes  that  base  salaries  for the
          Company's  executive officers have historically been reasonable,  when
          considered together with other elements of compensation (such as stock
          options and the bonus  plans) in relation  to the  Company's  size and
          performance and in comparison with the compensation  paid by similarly
          sized companies or companies within the Company's industry.

     o    Incentive  Compensation.  As discussed above, a substantial portion of
          each  executive  officer's  compensation  package  is in the  form  of
          incentive  compensation  designed  to reward  the  achievement  of key
          operating objectives and long-term increases in shareholder value. The
          Committee  believes  that the stock  options  granted  under the Stock
          Option  Plan  reward  executive  officers  only  to  the  extent  that
          shareholders  have benefited from increases in the value of the common
          stock.  In  establishing  the size of an  executive'  opportunity  for
          incentive  compensation,   including  bonus  and  stock  options,  the
          Committee  takes into  account,  in  addition  to general  comparative
          information,  the  individual  performance  of the  executive  and the
          financial performance and strategic achievements of the Company during
          the prior year, the executive's level of responsibility  and potential
          to influence or contribute to the Company's  operations and direction,
          and the quality of the executive's  long-term strategic decisions made
          during  the  year.   The  Committee   generally   does  not  base  its
          considerations  on  any  single   performance   factor,  nor  does  it
          specifically assign relative weights to factors,  but rather considers
          a mix of factors  and  evaluates  Company and  individual  performance
          against that mix. To the extent that qualitative  factors are involved
          in the determination, the Committee must necessarily make a subjective
          assessment of performance.

     o    Other  Benefits.   The  Company  maintains  certain  other  plans  and
          arrangements for the benefit of its executive  officers and members of
          senior management.  The Company believes these benefits are reasonable


                                       16


          in relation to the executive compensation practices of other similarly
          sized companies or companies within the Company's industry.

         The Company had three CEO's in fiscal 2004. John Reed was CEO until he
retired at the end of March, 2004 and was not paid an incentive, but did receive
an option to purchase 35,000 shares of Company stock in 2004 in recognition of
his 5 years of outstanding service as CEO of the Company. Bruce Fleming was CEO
from April until August of 2004 when his employment with the Company was
terminated. Mr. Fleming received no additional stock grant in 2004 and no
incentive pay as CEO, but did receive a $75,000 incentive payment for his
performance as President of the Company in the second half of 2003. His payment
was 50% of target bonus based on Management's subjective judgment of Mr.
Fleming's performance against his objectives as President. Mr. Pilaro, Chairman
of the Company, served as acting CEO upon Mr. Fleming's departure for the
remainder of 2004. Mr. Pilaro received no compensation in his capacity as acting
CEO.

         When determining CEO compensation, the Compensation Committee takes
into consideration the employment market conditions for public companies of
similar size and industry segment. Key performance targets and objectives
include qualitative factors such as leadership, ability to motivate, strategic
vision, business initiative, and managerial skills, as well as quantitative
factors such as revenue growth, EBITDA and cash flow generation, marketing
efficacy, and expense control.

Conclusion

         The Committee believes that its policies further the shareholders'
interests because a significant part of executive compensation is based upon the
Company achieving its financial and other goals and objectives. At the same
time, the Committee believes that its policies encourage responsible management
of the Company in the short-term. The Committee regularly considers executive
compensation issues so that its practices are as effective as possible in
furthering shareholder interests.

         The Committee bases its review on the experience of its own members, on
information requested from management personnel, and on discussions with and
information compiled by various independent consultants retained by the Company.

                                     Respectfully submitted,
                                     2004 Compensation Committee:

                                     Peter Schechter
                                     Bradford Peters
                                     Harry Thompson


                                       17


                                [OBJECT OMITTED]



                                    1999       2000       2001        2002       2003       2004
                                   -------    -------   --------   ----------   --------   -------
                                                                          
        BriteSmile, Inc.           100.00      31.92      55.04        4.09      21.33      11.73
   Medical Appliances/Equip.       100.00     144.26     137.29      130.09     165.88     188.32
      Nasdaq Market Index          100.00      62.85      50.10       34.95      52.55      56.97





                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Acquisition of Certain Human Oral Care Intellectual Property

         In July 2003, BriteSmile Development Inc. ("BDI") entered into an Asset
Purchase Agreement (the "Purchase Agreement") with Eric Montgomery and certain
entities owned and controlled by him. Mr. Montgomery has been a member of the
Board of Directors of the Company. However, he is not standing for reelection to
the Board at the 2005 annual meeting of shareholders. He is also the founding
Manager and President of Oraceutical, LLC ("Oraceutical") and Oraceutical
Innovative Properties ("OIP"), which have provided consulting services to the
Company in the field of human oral care. Pursuant to the Purchase Agreement, as
subsequently amended in November 2003, BDI acquired intellectual property
consisting primarily of certain United States and foreign patents, patent
applications, continuations, continuations-in-part, trade secrets, technologies,
know-how, trademarks and trade names relating to human oral care for a purchase
price of $6.4 million, plus a 50% participation interest in third party
royalties and infringement recoveries relating to the intellectual property
acquired. A portion of the purchase price included an obligation of the Company
to pay $0.8 million to a third party in $0.2 million quarterly installments
beginning February 2004. These payments were completed and the obligation was
paid in full by December 2004.



                                       18


Financing   Arrangements   for  the  Acquisition  of  Certain  Human  Oral  Care
Intellectual Property

         To finance a portion of the purchase price of the purchase of the human
oral care intellectual property described above, LCO Investments Limited ("LCO")
loaned $2.0 million to BDI under the terms of a promissory note due in May 2008,
and purchased $1 million of BDI preferred stock. LCO also received warrants to
purchase 333,335 shares of common stock of the Company at an exercise price of
$6.00 per share in consideration of its agreement to make the loans to BDI. In
addition, the Company guaranteed BDI's obligations under the promissory notes
issued to LCO. The shares of common stock underlying the warrants granted to LCO
are subject to certain limited "piggyback" registration rights in the event of
future registered public offerings of common stock sold by the Company. LCO is a
major shareholder of the Company. LCO is a wholly owned subsidiary of the ERSE
Trust. CAP Advisers Limited ("CAP") is a co-trustee of the ERSE Trust. Mr.
Pilaro, a director and Chairman of the Board of the Company, is Chairman of CAP.
Consulting Agreements with Oraceutical

         In July 2003, BDI entered into a consulting agreement with OIP. Eric
Montgomery, a director of the Company until the 2005 annual meeting of
shareholders, is the founding Manager and President of OIP, which replaced a
consulting agreement with Oraceutical that was terminated in connection with the
acquisition of the human oral care intellectual property described above. Under
the consulting agreement, OIP agreed to consult exclusively for BDI and the
Company in the field of human oral care. OIP provides consulting services,
including research and product development services, intellectual property
support and general business support relating to human oral care. The agreement
requires OIP to devote a minimum of twenty (20) hours per week to performing
such services in return for a monthly retainer of $15,000. The agreement has an
initial term that expires on December 31 2008 and thereafter automatically
extends for one year periods unless either party gives notice not to extend. BDI
will own all new intellectual property relating to human oral care arising from
work under the consulting agreement.

Fulfillment Services Agreement with Oraceutical

         In 2004, the Company entered into an agreement with Oraceutical to
provide distribution fulfillment services for the distribution of the Company's
gel and gel kits that are used by BriteSmile's Associated Center dentists and
its Company-run Centers to perform their whitening procedures, with a plan to
expand the services to include distribution of the Company's retail products
such as toothpaste, mouthwash, and its whitening pen, BriteSmile-To-Go.
Regarding the fulfillment of gel and gel kit orders, the inventory is owned by
Oraceutical until they ship the gel or kits to BriteSmile or its customers based
on orders placed by BriteSmile to Oraceutical. The fee charged by Oraceutical
for their gel kit fulfillment services is included in the unit product cost
charged by Oraceutical to BriteSmile. The contract has an initial term of 5
years and will automatically renew unless terminated for reason of default or
convenience. If Oraceutical wishes to terminate for convenience, they must give
BriteSmile at least 6 months notice.

Repayment of November 2003 LCO Bridge Loan

         In November 2003, the Company borrowed $2.0 million from LCO for
general working capital purposes. This bridge loan was repaid in full (with
accrued interest) and terminated on January 5, 2004 using proceeds from the $8.5
million private placement that closed in January 2004.

LCO Properties Sublease

         On December 1, 1999, the Company, as sublessee, entered into an
Agreement of Sublease with LCO Properties, Inc., a Delaware corporation, as
lessor. LCO Properties, Inc. is affiliated with LCO, a major shareholder of the
Company. The Sublease covers approximately 4,821 square feet of space located in
New York City for one of the Company's teeth whitening Centers. The term of the
sublease is ten years with initial lease payments of $402,000 per year, subject
to increase in the event of increases in the rent payable under the primary
lease for the property between LCO Properties, Inc. and its lessor.



                                       19


Harry Thompson Consulting Agreement

         In August 1999, Harry Thompson, a member of the Company's Board of
Directors, agreed to provide marketing consulting services to the Company. In
consideration for Mr. Thompson's services to the Company, and pursuant to a
letter agreement dated August 17, 1999, LCO granted to Mr. Thompson the right to
purchase from LCO up to 16,668 shares of common stock of the Company at a price
of $9.00 per share. The option to purchase from LCO expired on August 31, 2004.

Public Relations Services Agreement

         On April 7, 1999, the Company entered into a Letter Agreement with
Chlopak, Leonard, Schechter and Associates ("CLS"), a public relations firm in
Washington, D.C, pursuant to which CLS provided public relations advice and
served as communications counselors to the Company during 2004 for consideration
of $18,000 per month, plus expenses, from January to March and of $22,500 per
month, plus expenses, for the remainder of 2004. This relationship was
terminated as of February, 2005. Peter Schechter, a member of the Company's
Board of Directors, is one of three managing partners of CLS.

EVL Lease Agreement

         The Company is party to an equipment lease in the amount of $15 million
with Excimer Vision Leasing L.P. ("EVL"), pursuant to which the Company leases
3,000 BS3000 whitening devices. Under the terms of the lease, the Company pays
(i) a fixed monthly payment of principal and interest of $75,000 and (ii)
variable rent payments equal to $25 per LATW procedure on the leased whitening
devices. Rental expense related to variable rent was $2.22 million, $2.22
million and $2.15 million for 2004, 2003 and 2002, respectively. In December
2003, the lease agreement was amended to provide that both the fixed and
variable rent portion of the monthly payment due beginning November 1, 2003
would be deferred and paid to EVL on February 15, 2005, with interest payable on
the deferred amount at a rate equal to LIBOR, plus 250 basis points. Prepayment
of these amounts in full or in part can be made without penalty. In August 2004,
the lease agreement was further amended to provide that the total rents deferred
under the November 2003 lease amendment would be deferred further and due as
follows: $1.0 million on February 15, 2005, which payment has been made; $1.0 on
February 15, 2006; and the remaining balance on February 15, 2007. As of
December 25, 2004, the unpaid variable rent was $2.5 million. Mr. Pilaro, the
Company's Chairman, serves as Chairman of EVL, and an affiliate of LCO owns 70%
of EVL.

EVL Loan Agreement

         On March 1, 2001, the Company borrowed $2.5 million from EVL for
general working capital. The loan matures on May 10, 2006 and may be prepaid at
any time without penalty. Payments under the loan consist of fixed payments of
interest, variable payments of principal and interest and a final payment of
principal. For 2004, 2003, and 2002, variable payments totaled $568,000,
$718,000, and $717,000, respectively. This loan was repaid in full in August
2004.

CAP America Trust Center Loan

         In May 2003, the Company entered into a loan agreement with CAP America
Trust providing for a line of credit of up to $2.5 million, of which $0.8
million was available for working capital expenditures and $1.7 million was
available for specific revenue generating initiatives to be agreed and defined
by the Company and CAP America Trust. Interest on the loan is fixed at 6%,
payable monthly, with CAP America Trust having the right to reset the interest
rate to 200 basis points over 1-year LIBOR upon 30 days notice to the Company. A
variable fee payment based on the number of teeth whitening procedures performed
at Company-run teeth whitening Centers will commence on May 11, 2006 and
continue until May 10, 2011. Variable fees will be due within 40 days after the
end of the month in which the procedures are performed, except for fees due for
April/May 2011, which will be due on the maturity date. As of December 25, 2004,
$1.6 million has been drawn on the loan. CAP is a co-trustee of CAP America
Trust. CAP is also a co-trustee of the ERSE Trust. ERSE owns LCO, a principal
shareholder of the Company. Mr. Pilaro, a director and Chairman of the Board of
the Company, is also Chairman of CAP.



                                       20


McKinsey & Company Study

         During the quarter ended September 25, 2004, CAP paid McKinsey & Co., a
management consulting firm, approximately $746,000 to evaluate the Company's
marketing strategies and to make recommendations to improve the effectiveness of
its advertising. McKinsey & Co. has no relationship to the Company or to CAP
Advisers. The cost was recorded as a non-cash expense to BriteSmile with a
corresponding increase to Additional Paid In Capital.

December 2004 Convertible Notes, Warrants and Additional Investment Rights

         In December 2004, the Company issued $12 million in Notes, and related
Warrants and Rights to six investors. Among the investors, LCO purchased $1.0
million of the Notes, Warrants and Rights. The Notes are repayable in 36 equal
monthly installments commencing in June 2006, and bear interest at an annual
rate equal to the greater of 5% or six-month LIBOR as of 2 business days prior
to the start of each quarterly interest period plus 3% with a maximum interest
rate of 8% per annum. Principal and interest on the Notes is payable, at the
option of the Company, in cash or shares of the Company's common stock, subject
to certain limitations. The Notes are convertible into shares of the Company's
common stock at a per share conversion price of $7.61, subject to adjustment
from time to time upon the occurrence of certain other events described in the
Notes, including future issuances of common stock for consideration less than
the conversion price then in effect, stock splits or reverse stock splits, and
the occurrence of certain major corporate events such as mergers, sale of
assets, tender offers or exchange offers. The Warrants have a term of five years
and an exercise price of $7.61 per share, subject to adjustment upon certain
events specified in the Warrant, including the subsequent issuance by the
Company of shares of its common stock at prices lower than the original Warrant
exercise price. The Rights provide to the Investors the right to purchase
additional Notes and additional Warrants. The Rights are exercisable at any time
prior to the 180th trading day following the closing date of the transaction.
(See Proposal 4 - Ratification and Approval of Note, Warrant and Additional
Investment Rights Issuance.)

Housing Allowance for Dr. Feneley

     Since May 2004, CAP provided a housing allowance to Dr. Feneley. The sum of
the payments, $67,000, was recorded by the Company as an expense and an increase
to Additional Paid-in Capital.



                 PROPOSAL 2 -- APPROVAL OF OPTION PLAN AMENDMENT

         Effective March 9, 2005, the Company's Board of Directors adopted an
amendment (the "Option Plan Amendment") to the Company's Revised 1997 Stock
Option and Incentive Plan (the "Plan"). Pursuant to the Option Plan Amendment,
the aggregate number of shares of common stock of the Company available for
issuance under the Plan was increased from 1,500,000 shares to 1,900,000 shares.
The additional shares will be used for normal corporate purposes, including
grants to new and current officers, employees, directors and agents.

         At the Annual Meeting, the Company's shareholders will be asked to
ratify and approve the Option Plan Amendment in the form of Exhibit A to this
Proxy Statement, and the Board of Directors is soliciting the enclosed proxy as
to that decision. The Shareholders are not being asked to approve the Plan in
its entirety, but are only being asked to approve the Option Plan Amendment.

         The Plan permits the award of incentive stock options to key employees,
and permits the award of non-qualified stock options, stock appreciation rights,
cash and stock bonuses, and other incentive grants to key employees, directors,
officers, agents and consultants who have important relationships with the
Company or its subsidiaries. Presently there are over 95 employees who are
eligible to participate in the Plan. The Plan was initially adopted by the Board
of Directors effective as of January 31, 1997. Subsequently, the Plan was
amended by action of the directors and shareholders of the Company, resulting in
the current number of shares available under the Plan of 1,500,000.

         The principal provisions of the Plan are summarized below. A copy of
the Option Plan Amendment is attached to this Proxy Statement as Exhibit A. The
summary that follows is not intended to be complete and reference should be made
to the Plan for a complete statement of its terms and provisions.



                                       21


Administration

         The Plan is administered by the Board of Directors of the Company, or a
Committee appointed by the Board consisting solely of two or more non-employee
directors. The Board has directed that the Compensation Committee will act as
the "Plan Committee". The Plan Committee will determine and designate the
individuals and classes of individuals to whom awards under the Plan should be
made and the amount, terms and conditions of the awards. The Plan Committee may
adopt and amend rules relating to the administration of the Plan. The Plan is
intended to comply with, and will be administered in accordance with, Rule 16b-3
adopted under the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), and Section 162(m) of the Internal Revenue Code of 1986, as amended (the
"Code"), and the regulations thereto.

Eligibility

         Awards under the Plan may be made to directors, officers, or key
employees of the Company and its subsidiaries, and to nonemployee agents,
consultants, advisors, and other persons whom the Plan Committee believes have
made or will make an important contribution to the Company or any subsidiary
thereof, subject to Section 422 of the Code, which limits the grant of
"Incentive Stock Options" to executive officers and other senior managerial and
professional employees.

Shares Available

         If the Option Plan Amendment is approved by the shareholders at the
Annual Meeting and subject to adjustment as provided in the Plan, and as amended
to date, a maximum of 1,900,000 shares of the Company's common stock is reserved
for issuance thereunder. If an option or stock appreciation right granted under
the Plan expires or is terminated or canceled, the unissued shares subject to
such option or stock appreciation right are again available under the Plan. In
addition, if shares sold or awarded as a bonus under the Plan are forfeited to
the Company or repurchased by the Company, the number of shares forfeited or
repurchased are again available under the Plan. In the absence of an effective
registration statement under the Securities Act of 1933, as amended (the "Act"),
all shares granted under the Plan will be restricted as to subsequent resales or
transfer, pursuant to Rule 144 under the Act.

Term

         Unless earlier terminated by the Plan Committee, the Plan will continue
in effect until the earlier of: (i) January 31, 2007, and (ii) the date on which
all shares available for issuance under the Plan have been issued and all
restrictions on such shares have lapsed. Options or awards outstanding at the
date of the Plan termination will not be cancelled or otherwise affected by
termination of the Plan. The Plan Committee may suspend or terminate the Plan at
any time except with respect to options, and shares subject to restrictions,
then outstanding under the Plan.

Stock Option Grants

         The Plan Committee may grant Incentive Stock Options ("ISOs") and
Non-Statutory Stock Options ("NSOs") under the Plan. With respect to each option
grant, the Plan Committee will determine the number of shares subject to the
option, the option price, the period of the option, the time or times at which
the option may be exercised (including whether the option will be subject to any
vesting requirements and whether there will be any conditions precedent to
exercise of the option), and the other terms and conditions of the option. The
Plan specifies, however, that 6 months must elapse from the date of grant of the
options to the date of disposition by the option holder of the shares of common
stock underlying the option. Unless otherwise provided in the option grant
agreement, options granted under the plan expire six months after the
termination of the option holder's employment for reasons other than permanent
disability, retirement, death, or termination for cause.

         ISOs are subject to special terms and conditions. The aggregate fair
market value, on the date of the grant, of the common stock for which an ISO is
exercisable for the first time by the optionee during any calendar year may not
exceed $100,000. An ISO may not be granted to an employee who possesses more
than 10% of the total voting power of the Company's stock unless the option
price is at least 110% of the fair market value of the common stock subject to
the option on the date it is granted, and the option is not exercisable for 5


                                       22


years after the date of grant. No ISO may be exercisable after 10 years from the
date of grant. The option price may not be less than 100% of the fair market
value of the common stock covered by the option at the date of grant.

         In connection with the grant of NSOs or ISOs, the Plan Committee may
issue "Reload Options", which allow employees to receive options to purchase
that number of shares that shall equal (i) the number of shares of common stock
used to exercise underlying NSOs or ISOs, and (ii) the number of shares of
common stock used to satisfy any tax withholding requirement incident to the
exercise of the underlying NSOs or ISOs.

         Unless provided otherwise by the Plan Committee in connection with a
particular option grant, no vested option may be exercised unless at the time of
such exercise the holder of such option is employed by or in the service of the
Company or any subsidiary thereof, within three (3) years following termination
of employment by reason of death, retirement, or disability, and within six (6)
months following termination for any other reason, except for cause, in which
case all unexercised options shall terminate forthwith. No shares may be issued
pursuant to the exercise of an option until full payment therefor has been made.
Upon the exercise of an option, the number of shares reserved for issuance under
the Plan will be reduced by the number of shares issued upon exercise of the
option.

Stock Appreciation Rights

         Two types of Stock Appreciation Rights ("SARs") may be granted under
the Plan: "Alternate SARs" and "Limited Rights." Alternate SARs are granted
concurrently with or subsequent to stock options, and permit the option holder
to be paid, in common stock, the excess of the fair market value of each share
of common stock underlying the stock option at the date of exercise of the
Alternate SARs over the fair market value of each share of common stock
underlying the option at the grant date. The exercise of Alternate SARs shall be
in lieu of the exercise of the stock option underlying the SARs, and upon such
exercise a corresponding number of stock options shall be canceled. Alternate
SARs are exercisable upon the same terms and conditions as are applicable to the
options underlying them. Upon the exercise of an Alternate SAR, the number of
shares reserved for issuance under the Plan will be reduced by the number of
shares issued.

         Limited Rights may be issued concurrently with or subsequent to the
award of any stock option or Alternate SAR under the Plan. Limited Rights allow
the holder thereof to be paid appreciation on the stock option or the amount of
appreciation receivable upon exercise of an Alternate SAR in cash and in lieu of
exercising such options or rights. Limited Rights are exercisable only to the
same extent and subject to the same conditions and within the same time periods
as the stock options or Alternate SARs underlying such Limited Rights; provided,
however, that Limited Rights may not be exercised under any circumstances until
the expiration of 6 months following the date of grant. Limited Rights are
exercisable in full for a period of seven months following a change in control
of the Company. Upon the exercise of Limited Rights, the stock options or
Alternate SARs underlying such Limited Rights shall terminate. Cash payments
upon the exercise of Limited Rights will not reduce the number of shares of
common stock reserved for issuance under the Plan. No SARs have been granted
under the Plan.

Stock Bonus Awards

         The Plan Committee may award shares of common stock as a stock bonus
under the Plan. The Plan Committee may determine the recipients of the awards,
the number of shares to be awarded, and the time of the award. Stock received as
a stock bonus is subject to the terms, conditions, and restrictions determined
by the Plan Committee at the time the stock is awarded. No stock bonus awards
have been granted under the Plan.

Cash Bonus Rights

         The Plan Committee may grant cash bonus rights under the Plan either
outright or in connection with (i) options granted or previously granted, (ii)
SARs granted or previously granted, (iii) stock bonuses awarded or previously
awarded, and (iv) shares issued under the Plan. Bonus rights granted in
connection with options entitle the optionee to a cash bonus if and when the
related option is exercised. The amount of the bonus is determined by
multiplying the excess of the total fair market value of the shares acquired
upon the exercise over the total option price for the shares by the applicable
bonus percentage. Bonus rights granted in connection with a SAR entitle the
holder to a cash bonus when the SAR is exercised, that is determined by
multiplying the amount received upon exercise of the SAR by the applicable bonus
percentage. Bonus rights granted in connection with stock bonuses entitle the


                                       23


recipient to a cash bonus, in an amount determined by the Plan Committee, either
at the time the stock bonus is awarded or upon the lapse of any restrictions to
which the stock is subject. No bonus rights have been granted under the Plan.

Non-Assignability of Plan Awards

         No award under the Plan shall be assignable or transferable by the
recipient thereof, except by will or the laws of descent or pursuant to a
qualified domestic relations order as defined in the Code.

Changes in Capital Structure

         The Plan provides that if the outstanding common stock of the Company
is increased or decreased or changed into or exchanged for a different number or
kind of shares or other securities of the Company or of another corporation by
reason of any recapitalization, stock split or certain other transactions,
appropriate adjustment will be made by the Plan Committee in the number and kind
of shares available for grants under the Plan. In addition, the Plan Committee
will make appropriate adjustments in the number and kind of shares as to which
outstanding options will be exercisable. In the event of a merger, consolidation
or other fundamental corporate transformation, the Board may, in its sole
discretion, permit outstanding options to remain in effect in accordance with
their terms; to be converted into options to purchase stock in the surviving or
acquiring corporation in the transaction; or to be exercised, to the extent then
exercisable, during a period prior to the consummation of the transaction
established by the Plan Committee or as may otherwise be provided in the Plan.

Tax Consequences

         The following description addresses the federal income tax consequences
of the Plan. Although the Company believes the following statements are correct
based on existing provisions of the Code and legislative history and
administrative and judicial interpretations thereof, no assurance can be given
that changes will not occur which would modify such statements. Also, such
statements are intended only to provide basic information. Each Plan participant
should consult his or her own tax advisor concerning the tax consequences of
participation in the Plan because individual financial and federal tax
situations may vary, and state and local tax considerations may be significant.

         Certain options authorized to be granted under the Plan are intended to
qualify as ISOs for federal income tax purposes. Under federal income tax law
currently in effect, the optionee will recognize no income upon grant or
exercise of the ISO. If an employee exercises an ISO and does not dispose of any
of the option shares within two years following the date of grant and within one
year following the date of exercise, then any gain realized upon subsequent
disposition of the shares will be treated as income from the sale or exchange of
a capital asset held for more than one year. If an employee disposes of shares
acquired upon exercise of an ISO before the expiration of either the one-year
holding period or the two-year waiting period, any amount realized will be
taxable as ordinary compensation income in the year of such disqualifying
disposition to the extent that the lesser of the fair market value of the shares
on the exercise date or the fair market value on the date of disposition exceeds
the exercise price. The Company will not be allowed any deduction for federal
income tax purposes at either the time of the grant or the exercise of an ISO.
Upon any disqualifying disposition by an employee, the Company will generally be
entitled to a deduction to the extent the employee realized ordinary income.

         Certain options authorized to be granted under the Plan will be treated
as NSOs for federal income tax purposes. Under federal income tax law presently
in effect, no income is realized by the grantee of an NSO until the option is
exercised. When the NSO is exercised, the optionee will realize ordinary
compensation income, and the Company will generally be entitled to a deduction,
in the amount by which the market value of the shares subject to the option at
the time of exercise exceeds the exercise price. Upon the sale of shares
acquired upon exercise of an NSO, the excess of the amount realized from the
sale over the market value of the shares on the date of exercise will be
taxable.

         An employee who receives stock in connection with the performance of
services will generally realize income at the time of receipt unless the shares
are not substantially vested for purposes of Section 83 of the Code and no
election under Section 83(b) of the Code is filed within 30 days after the
original transfer. The Company generally will be entitled to a tax deduction in
the amount includable as income by the employee at the same time or times as the


                                       24


employee recognizes income with respect to the shares. The Company is required
to withhold employment taxes on the amount of the income the employee
recognizes. A participant who receives a cash bonus right under the Plan
generally will recognize income equal to the amount of any cash bonus paid at
the time of receipt of the bonus, and the Company generally will be entitled to
a deduction equal to the income recognized by the participant.

         Section 162(m) of the Code limits to $1 million per person the amount
the Company may deduct for compensation paid to any of its most highly
compensated officers in any year after 1993. Under proposed regulations,
compensation received through the exercise of an option or SAR will not be
subject to the $1 million limit if the option or SAR and the plan pursuant to
which it is granted meet certain requirements. The currently applicable
requirements are that the option or SAR be granted by a committee of at least
two disinterested directors and that the exercise price of the option or the SAR
be not less than fair market value of the common stock on the date of grant.
Accordingly, the Company believes compensation received on exercise of options
and SARs granted under the Plan in compliance with the above requirements will
not be subject to the $1 million deduction limit.

Amendments to Plan

         The Plan Committee may at any time and from time to time terminate or
modify or amend the Plan in any respect, including in response to changes in
securities, tax or other laws or rules, regulations or regulatory
interpretations thereof applicable to the Plan or to comply with stock exchange
rules or requirements.

New Plan Benefits

         The following awards have been granted to the Named Executive Officers
and to the Company's other executive officers, the shares underlying a portion
of which are being made available under the Option Plan Amendment. If the
shareholders do not approve the Option Plan Amendment, any portions of the
following awards that might cause the total number of options granted under the
Plan to exceed the current Plan maximum of 1,500,000 shares, will be forfeited.
Shareholders of the Company owning or controlling in excess of a majority of the
outstanding shares of the Company entitled to vote at the meeting have indicated
their intention to vote to approve this Proposal 2. In the unlikely event that
Proposal 2 is not approved by the shareholders, and such options must be
forfeited, the option holders required to forfeit may have claims against the
Company for breach of contract and damages.

        Executive Officer                 Stock Options
        -----------------                 -------------
        Julian Feneley........                 43,167
        Robert Sieban.........                 37,750
        Executive Group.......                111,745

         Other awards to be issued pursuant to the Plan, as amended by the
Option Plan Amendment, and the value of the awards to the participants will
depend on the Plan Committee's actions and the fair market value of the
Company's Common Stock at various future dates. Therefore, except as stated
above, the Company cannot determine the benefits that its directors, executive
officers and other employees will receive in the future if the Option Plan
Amendment is approved.

Equity Compensation Plan Information (as of March 26, 2006):



                                                                                         Number of Securities
                                                                                         remaining available for
                                  Number of securities to     Weighted-average           future issuance under
                                  be issued upon exercise     exercise price of          equity compensation plans
                                  of outstanding options,     outstanding options,       (excluding securities
Plan category                     warrants, and rights        warrants, and rights       reflected in Column (a))
------------------------------------------------------------ -------------------------- ------------------------------
                                            (a)                         (b)                          (c)
                                                                               
Equity compensation plans
approved by security holders
(the Revised 1997 Stock Option           1,500,000                    $11.15                         -0-
Plan)


                                       25


Equity compensation plans not
approved by security holders
(Agreements outside the 1997
Option Plan)                              706,672                     $11.09                         -0-

                                 --------------------------- -------------------------- ------------------------------
Total                                    2,206,672


     THE BOARD RECOMMENDS SHAREHOLDER APPROVAL OF THE AMENDMENT TO THE 1997
        STOCK OPTION PLAN IN THE FORM ATTACHED TO THIS PROXY STATEMENT AS
                                   EXHIBIT A.



                   PROPOSAL 3 -- APPROVAL OF CHARTER AMENDMENT

The Charter Amendment

         At the Annual Meeting, shareholders will be asked to consider and
approve an amendment to the Company's Articles of Incorporation in the form of
Articles of Restatement of Articles of Incorporation attached to this Proxy
Statement as Exhibit B to create 5,000,000 shares of "blank check" preferred
stock of the Company. The Board of Directors has approved, and recommends that
shareholders approve, the Charter Amendment.

Purpose of the Amendment

         The purpose of the Charter Amendment is to provide the Company with
increased financial flexibility in meeting future capital requirements by
providing another type of security in addition to its shares of common stock, as
it will allow shares of preferred stock to be available for issuance from time
to time for such consideration and with such features as are determined by the
Board of Directors for any proper corporate purpose. It is anticipated that such
purposes may include, among others, issuances for cash as a means of raising
capital if and when necessary and issuance as part or full consideration in
acquisitions of other business or assets.

         The Company does not have any current plans or arrangements to issue
any shares of the preferred stock to be authorized under by the Charter
Amendment, and the board does not intend to issue any preferred stock except on
terms that the Board of Directors deems to be in the best interest of the
Company and its shareholders.

Terms of Blank Check Preferred Stock

         The Charter Amendment will authorize and create 5,000,000 shares of
"blank check" preferred stock. The following summary of the Charter Amendment
and its impact on the Company is qualified in its entirety by reference to the
proposed Charter Amendment as set forth in Exhibit B attached to this Proxy
Statement.

         The term "blank check" refers to preferred stock, the creation and
issuance of which is authorized in advance by the shareholders of the Company
and the terms, rights and features of which are determined by the board of
directors of the Company upon issuance. The authorization of the blank check
preferred stock would permit the board of directors to authorize and issue
preferred stock from time to time in one or more series.

         Subject to the provisions of the Company's Amended and Restated
Articles of Incorporation, as amended by the Charter Amendment, and the
limitations prescribed by law, the board of directors would be expressly
authorized, in its discretion, to adopt resolutions to issue shares, to fix the
number of shares and to change the number of shares constituting any series, and
to provide for or change the voting powers, designations, preferences and
relative, participating, optional or other special rights, qualifications,
limitations or restrictions thereof, including dividend rights (including
whether the dividends are cumulative), dividend rates, terms of redemption
(including sinking fund provisions), redemption prices, conversion rights and
liquidation preferences of the shares constituting any series of the preferred
stock, in each case without any further action or vote by the shareholders. The
board of directors would be required to make any determination to issue shares
of preferred stock based on its judgment as to the best interests of the Company
and its shareholders. The Charter Amendment will give the board of directors
flexibility, without further shareholder action, to issue preferred stock on
such terms and conditions as the board of directors deems to be in the best
interests of the Company and its shareholders.



                                       26


         Any issuance of preferred stock with voting rights could, under certain
circumstances, have the effect of delaying or preventing a change in control of
the Company by increasing the number of outstanding shares entitled to vote and
by increasing the number of votes required to approve a change in control of the
Company. Shares of voting or convertible preferred stock could be issued, or
rights to purchase such shares could be issued, to render more difficult or
discourage an attempt to obtain control of the Company by means of a tender
offer, proxy contest, merger or otherwise. The ability of the board of directors
to issue such additional shares of preferred stock, with the rights and
preferences it deems advisable, could discourage an attempt by a party to
acquire control of the Company by tender offer or other means. Such issuances
could therefore deprive shareholders of benefits that could result from such an
attempt, such as the realization of a premium over the market price that such an
attempt could cause. Moreover, the issuance of such additional shares of
preferred stock to persons friendly to the board of directors could make it more
difficult to remove incumbent managers and directors from office even if such
change were to be favorable to shareholders generally.

         While the Charter Amendment may have anti-takeover ramifications, the
board of directors believes that the financial flexibility offered by the
amendment outweighs any disadvantages. To the extent that the Charter Amendment
may have anti-takeover effects, it may encourage persons seeking to acquire the
Company to negotiate directly with the board of directors enabling the board of
directors to consider the proposed transaction in a manner that best serves the
shareholders' interests.

         The terms of any preferred stock issued by the Board of Directors have
not been determined at this time and will not be until issuance. Holders of
common stock, however, would likely be junior to the holders of the preferred
stock in the event of a liquidation, dissolution or winding up of the Company
and distribution of the Company's assets and/or the payment of dividends.

         THE CHARTER AMENDMENT MEANS THAT THE COMPANY WILL HAVE SHARES OF
PREFERRED STOCK AVAILABLE FOR ISSUANCE. SHAREHOLDERS DO NOT HAVE ANY PREEMPTIVE
OR SIMILAR RIGHTS TO SUBSCRIBE FOR OR PURCHASE ANY SHARES OF PREFERRED STOCK
THAT MAY BE ISSUED IN THE FUTURE, AND THEREFORE, FUTURE ISSUANCES OF PREFERRED
STOCK MAY, DEPENDING ON THE CIRCUMSTANCES, HAVE A DILUTIVE EFFECT ON THE
EARNINGS PER SHARE, VOTING POWER AND OTHER INTERESTS OF THE EXISTING
SHAREHOLDERS.

No Dissenters' Rights

      Under the laws of the State of Utah, the Company's shareholders are not
entitled to dissenters' rights with respect to the Charter Amendment, and the
Company will not independently provide shareholders with any such right.

       THE BOARD RECOMMENDS SHAREHOLDER APPROVAL OF THE CHARTER AMENDMENT
      IN THE FORM OF ARTICLES OF RESTATEMENT OF ARTICLES OF INCORPORATION
                 ATTACHED TO THIS PROXY STATEMENT AS EXHIBIT B.



           PROPOSAL 4--RATIFICATION AND APPROVAL OF NOTE, WARRANT AND
                      ADDITIONAL INVESTMENT RIGHTS ISSUANCE

         THE SHAREHOLDERS ARE BEING ASKED TO RATIFY AND APPROVE THE ISSUANCE BY
THE COMPANY OF (A) SENIOR CONVERTIBLE NOTES OF THE COMPANY, WHICH ARE
CONVERTIBLE INTO AN AGGREGATE OF 1,577,545 SHARES OF THE COMPANY'S COMMON STOCK,
(B) WARRANTS TO PURCHASE UP TO AN AGGREGATE OF 544,253 SHARES OF THE COMPANY'S
COMMON STOCK, (C) ADDITIONAL INVESTMENT RIGHTS TO PURCHASE ADDITIONAL SENIOR
CONVERTIBLE NOTES AND WARRANTS THAT WOULD BE CONVERTIBLE OR EXERCISABLE FOR UP
TO AN AGGREGATE OF 707,266 ADDITIONAL SHARES OF THE COMPANY'S COMMON STOCK AND
(D) WARRANTS TO PURCAHSE 28,291 SHARES OF COMMON STOCK THE COMPANY GRANTED TO
ITS PLACEMENT AGENT IN THE TRANSACTION.



                                       27


         THE TERMS OF THE NOTES AND WARRANTS PROVIDE THAT PRINCIPAL AND INTEREST
ON THE NOTES MAY BE PAYABLE IN SHARES OF THE COMPANY'S COMMON STOCK AND THAT THE
CONVERSION RATIO OF THE NOTES AND THE EXERCISE PRICE OF THE WARRANTS WILL BE
ADJUSTED IF SPECIFIED EVENTS OCCUR. IF INTEREST AND/OR PRINCIPAL ON THE NOTES IS
PAID IN SHARES OF COMMON STOCK AND/OR AN ADJUSTMENT OCCURS AND THE NOTES ARE
CONVERTED AND THE WARRANTS ARE EXERCISED, THE COMPANY MAY ISSUE MORE THAN 20% OF
THE TOTAL NUMBER OF SHARES OF THE COMPANY'S COMMON STOCK ISSUED AND OUTSTANDING
PRIOR TO THE COMMENCEMENT OF THE TRANSACTION.

The Note and Warrant Offering

         On December 16, 2004, the Company completed the issuance and sale of
(a) Senior Convertible Notes of the Company due in five years (the "Notes") in
the aggregate principal amount of $12,000,000, which are convertible into an
aggregate of 1,577,545 shares of the Company's common stock, (b) warrants to
purchase up to an aggregate of 544,253 shares of the Company's common stock (the
"Warrants") and (c) Additional Investment Rights (the "Rights") to purchase
additional Notes and Warrants, which would be convertible or exercisable for up
to an aggregate of 707,266 additional shares of the Company's common stock. The
issuance of the Notes, Warrants and Rights occurred pursuant to a Securities
Purchase Agreement ("Purchase Agreement") with six investors ("Investors"), one
of whom had previously been affiliated with the Company, its executive officers
and directors.

         Five of the Investors, who purchased a total of $11,000,000 principal
amount of the Notes, were unaffiliated with the Company prior to their
investment. LCO Investments Limited, a principal stockholder of the Company
affiliated with Anthony Pilaro, Chairman of the Company's Board of Directors,
purchased an aggregate amount of $1,000,000 of the Notes.

         Warrants to purchase 28,291 shares of the Company's common stock were
also issued to the placement agent in the transaction.

Terms and Conditions of the Notes

         The principal amount of the Notes is payable by the Company in 36 equal
monthly installments commencing on June 16, 2006. The Notes bear interest on the
unpaid principal balance at the rate per annum equal to the greater of 5% or
six-month LIBOR as of 2 business days prior to the start of each quarterly
interest period, plus 3%, with a maximum interest rate of 8% per annum. Interest
on the Notes is payable on the last day of March, June, September and December
during the term of the Notes.

         Principal and Interest on the Notes is payable, at the option of the
Company, in cash or shares of the Company's common stock; however, the Company
may not pay principal or interest by issuing shares of common stock unless (1)
the number of shares of common stock offered for payment does not exceed the
cumulative share volume for the 20 trading days prior to the later of the date
the Company has elected to make the payment in shares of common stock or 30 days
prior to the applicable payment date and (2) each of the following conditions
are then satisfied with respect to all shares of common stock then issuable upon
conversion of all outstanding Notes:

     o    the number of authorized but unissued and otherwise  unreserved shares
          of common stock is sufficient for such issuance;

     o    the common stock is registered  for resale by, and may be sold by, the
          holder pursuant to an effective  registration statement or pursuant to
          Rule 144(k)  under the  Securities  Act of 1933,  as amended,  without
          volume limitations;

     o    the  common  stock is  listed  or quoted  (and is not  suspended  from
          trading) on the New York Stock Exchange,  the American Stock Exchange,
          the  Nasdaq  National  Market or the  Nasdaq  SmallCap  Market and the
          shares to be issued in such  payment are  approved  for  listing  upon
          issuance;

     o    the  issuance  would  be  permitted  in  full  without  violating  the
          restrictions on conversion described below or the rules or regulations
          of any trading market;



                                       28


     o    the  Company  is  not  then  involved  in  bankruptcy  proceedings  in
          violation of the Note or Purchase Agreement;

     o    the Company is not in default with respect to any material  obligation
          under  the Note or any  other  transaction  document  entered  into in
          connection with the financing transaction; and

     o    no public  announcement  of a pending  or  proposed  change of control
          transaction has occurred that has not been consummated.

         Under the terms of the Notes, if the Company is required to pay
interest in cash on any interest payment date but fails to do so, the Investor
holding the Note may (but is not required to) treat such interest as if it had
been added to the principal amount of the Investor's Note as of the interest
payment date or accept any number of shares of common stock in lieu of the
interest payment. The value of the Company's common stock that is used to pay
principal or interest under the Notes will be 93% of the volume weighted average
trading price for the Company's common stock for the 20 trading days prior to
the applicable payment date.

         The Company must deliver written notice to the applicable Investor
indicating the manner in which it intends to pay interest and principal at least
30 days prior to each interest payment date or principal payment date, as
applicable (but the Company may indicate in the notice that its election will
continue for subsequent payment dates until revised). If the Company fails to
timely provide written notice, it will be deemed to have elected to make the
applicable payment in cash.

         The Notes are convertible into shares of the Company's common stock at
a per share conversion price of $7.61, which is 115% of $6.61, the volume
weighted average trading price of the Company's common stock during the ten
trading day period immediately prior to December 16, 2004, the closing date of
the transaction. On December 16, 2004, the closing sales price of the Company's
common stock as quoted on Nasdaq was $6.75.

         The conversion price of the Notes is subject to adjustment downward
from time to time if the Company issues shares of common stock or rights,
warrants, options or other securities or debt convertible, exercisable or
exchangeable for shares of common stock at any time while a Note is outstanding
and unpaid at a purchase price less than the conversion price then in effect, in
which case the conversion price then in effect will be reduced to the purchase
price received by the Company in the issuance. The conversion price is also
subject to adjustment from time to time upon the occurrence of certain other
events described in the Notes and Warrants, including, stock splits or reverse
stock splits, and the occurrence of certain major corporate events such as
mergers, sale of assets, tender offers or exchange offers.

         Notwithstanding the foregoing, the Notes limit the number of shares of
common stock that may be issued upon conversion of any Note to the extent
necessary to insure that, following such conversion, the total number of shares
of common stock beneficially held by such Investors, individually, would not
exceed 4.999% of the total number of issued and outstanding shares of common
stock of the company.

         Pursuant to the Purchase Agreement, the Company also agreed to register
with the Securities and Exchange Commission, within 45 days after the closing
date of the transaction, the shares of common stock underlying the conversion
of, or issuable as payment of principal or interest in connection with, the
Notes, Warrants and Rights for resale under the Securities Act of 1933, as
amended. The Company has filed the Registration Statement. The Registration
Statement was declared effective by the Securities and Exchange Commission in
February 2005.

Terms and Conditions of the Warrants

         Each Investor and the placement agent in the transaction also received
Warrants to purchase shares of common stock of the Company. Pursuant to the
Purchase Agreement, the number of shares of common stock issuable upon the
exercise of the Investors' Warrants was 544,253 at the closing of the
transaction. The placement agent received Warrants to purchase 28,291 shares of
common stock.

         The Warrants have a term of five years and an exercise price of $7.61
per share. The exercise price of the Warrants equals 115% of the volume weighted
average trading price of the Company's common stock during the ten trading day
period immediately prior to December 16, 2004, the closing date of the
transaction. The exercise price of the Warrants is subject to adjustment upon


                                       29


certain events specified in the Warrant, including the subsequent issuance by
the Company of shares of its common stock at prices lower than the original
Warrant exercise price.

Terms and Conditions of the Additional Investment Rights

         In connection with the issuance of the Notes and the Warrants, the
Investors also received the Rights. The Rights provide to the Investors the
right to purchase additional Notes up to an aggregate principal amount of
$4,000,000, which would convert into up to an additional 525,848 shares of
common stock, and additional Warrants to purchase up to an additional 181,418
shares of common stock. The Rights were issued to the Investors pro rata in
accordance with the principal amount of each Investor's Note. The Rights are
exercisable at any time prior to the 180th trading day following December 16,
2004, the closing date of the transaction, by delivery of an exercise notice and
payment of the principal amount of the additional Notes being purchased.

         Copies of the Purchase Agreement, together with the form of Notes,
Warrants and Rights issued to the Investors, are included as exhibits to the
Company's Current Report on Form 8-K filed with the Commission on December 21,
2004.

         As of the date of this Proxy Statement, none of the Notes has been
converted into shares of common stock, none of the Warrants has been exercised
and none of the Rights have been exercised for additional Notes or Warrants.

Use of Proceeds

         The Company has used and intends to use the net proceeds from the Note,
Warrant and Right Offering to fund ongoing business expansion, including the
establishment of additional Whitening Centers and Associated Centers, and other
general working capital purposes.

Interest of Certain Persons in Matters Acted Upon

         One of the six investors in the Notes, Warrants and Rights was LCO
Investments Limited, which currently owns approximately 45.2% [conform to final
ownership table percentage based on new record date for the definitive proxy] of
the Company's outstanding common stock. LCO purchased $1.0 million of the Notes,
Warrants, and Rights. Anthony Pilaro, Chairman of the Company's Board of
Directors, is the Chairman of CAP Advisors Limited, which is a co-trustee of the
ERSE Trust. LCO is a wholly owned subsidiary of the ERSE Trust.

Nasdaq Shareholder Approval Requirement

         The Company's common stock is quoted on the Nasdaq Small Cap Market.
Because of that listing, the Company is contractually obligated to comply with
applicable rules of the Nasdaq Stock Market. Nasdaq Stock Market Rule
4350(i)(1)(D) requires shareholder approval for the issuance of shares of common
stock in a transaction or series of transactions involving, among other types of
transactions, the sale or issuance by the issuer of common stock (or securities
convertible into or exercisable for common stock) equal to 20% or more of the
common stock or 20% or more of the voting power outstanding before the issuance
for less than the greater of book or market value of the stock. The conversion
of all or substantially all of the aggregate amount of the Notes, or the payment
of the principal and interest on the Notes in the form of shares of common stock
of the Company, together with the issuance of the shares of common stock
issuable upon exercise of the Warrants, would result in the issuance by the
Company of more than 20% of the common stock outstanding before the Purchase
Agreement was executed.

         In view of the perceived advantages to the Company and its shareholders
of proceeding with the Note and Warrant Issuance, the Board did not propose that
approval of the Note and Warrant Issuance be submitted to a vote by shareholders
unaffiliated with the Company. The Nasdaq Market Rules which require shareholder
approval of the potential issuance of the common stock underlying the Notes and
Warrants do not require submission of the matter to a vote of disinterested
shareholders only. Neither is a vote of disinterested minority shareholders
required by the Company's Articles or Bylaws, nor by the Utah Business
Corporations Act. The directors believe that the terms of the Note and Warrant
Issuance are fair to the Company and its shareholders, and are in keeping with
the directors' fiduciary obligations to the Company's minority shareholders.



                                       30


         In recognition of the forgoing requirements of the Nasdaq Stock Market,
the Company agreed under the Purchase Agreement that the Board of Directors
would recommend that the shareholders approve the sale of the Notes and the
related transactions to the extent such transactions have been entered into with
officers and directors of the Company or their affiliates, and to the extent
that such transactions, upon conversion of the Notes, or the payment of the
principal and interest on the Notes in the form of shares of common stock of the
Company, and exercise of the Warrants, will result in the issuance of more than
20% of the common stock outstanding immediately prior to such series of
transactions, potentially at a price which may be below the then current market
price at the time of conversion or exercise. Failure of the shareholders to
approve the sale of the Notes and the related transactions would have the effect
of capping the aggregate number of shares receivable by the noteholders upon
conversion, and by the noteholders upon payment of principal and interest in the
form of shares of common stock, to no more than 20% of the common stock of the
Company outstanding immediately prior to the issuance of the Notes. Accordingly,
if the shareholders failed to approve Proposal 4, the noteholders would be
prevented from further converting their notes into shares of common stock,
and/or the Company would be prevented from further paying principal and interest
owing under the notes by issuing shares of common stock, once the 20% maximum
number of shares of common had been issued for such purposes.

No Dissenters' Rights

         Under Utah state law, shareholders are not entitled to dissenters'
rights with respect to Proposal 4 - Ratification and Approval of Note, Warrant
and Additional Investment Rights Issuance.

        THE BOARD RECOMMENDS SHAREHOLDER RATIFICATION AND APPROVAL OF THE
        ISSUANCE OF THE NOTES, WARRANTS AND ADDITIONAL INVESTMENT RIGHTS.



                 PROPOSAL 5 -- APPROVAL OF INDEPENDENT AUDITORS

         The Audit Committee of the Board of Directors of the Company has
selected the accounting firm of Deloitte & Touche, LLP ("Deloitte") as the
Independent Registered Public Accounting Firm for the Company for the 52 weeks
ending December 31, 2005.

         At the Annual Meeting, shareholders will be asked to ratify the
selection by the Audit Committee of the Board of Directors of Deloitte as the
Company's Independent Registered Public Accounting Firm for the 2005 fiscal
year. A representative of Deloitte is expected to attend the Annual Meeting and
will have an opportunity to make a statement if they desire to do so, and will
be available to answer appropriate questions from shareholders.

THE BOARD RECOMMENDS SHAREHOLDER APPROVAL OF THE SELECTION OF AUDITORS.



                                  OTHER MATTERS

         As of the date of this Proxy Statement, the Board of Directors of the
Company does not intend to present, and has not been informed that any other
person intends to present, a matter for action at the 2005 Annual Meeting other
than as set forth herein and in the Notice of Annual Meeting. If any other
matter properly comes before the meeting, it is intended that the holders of
proxies will act in accordance with their best judgment.

         The accompanying proxy is being solicited on behalf of the Board of
Directors of the Company. In addition to the solicitation of proxies by mail,
certain of the officers and employees of the Company, without extra
compensation, may solicit proxies personally or by telephone, and, if deemed
necessary, third party solicitation agents may be engaged by the Company to
solicit proxies by means of telephone, facsimile or telegram, although no such
third party has been engaged by the Company as of the date hereof. The Company
will also request brokerage houses, nominees, custodians and fiduciaries to
forward soliciting materials to the beneficial owners of common stock held of
record and will reimburse such persons for forwarding such material. The cost of
this solicitation of proxies will be borne by the Company.



                                       31


                                  ANNUAL REPORT

         COPIES OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL YEAR
ENDED DECEMBER 25, 2004 (INCLUDING FINANCIAL STATEMENTS AND FINANCIAL STATEMENT
SCHEDULES) FILED WITH THE SECURITIES AND EXCHANGE COMMISSION MAY BE OBTAINED
WITHOUT CHARGE BY WRITING TO THE COMPANY - ATTENTION: KEN CZAJA, SECRETARY, 490
North Wiget Lane, Walnut Creek, California 94598. A request for a copy of the
Company's Annual Report on Form 10-K must set forth a good-faith representation
that the requesting party was either a holder of record or a beneficial owner of
common stock of the Company on ___________, 2005. Exhibits to the Form 10-K, if
any, will be mailed upon similar request and payment of specified fees to cover
the costs of copying and mailing such materials.

         A copy of the Company's 2005 Annual Report to Shareholders is being
mailed with this Proxy Statement, but is not deemed a part of the proxy
soliciting material.



                              SHAREHOLDER PROPOSALS

         Any shareholder proposal intended to be considered for inclusion in the
proxy statement for presentation in connection with the 2006 Annual Meeting of
Shareholders must be received by the Company by December 15, 2005. The proposal
must be in accordance with the provisions of Rule 14a-8 promulgated by the
Securities and Exchange Commission under the Securities Exchange Act of 1934.
The Company suggests that any such request be submitted by certified mail,
return receipt requested. The Board of Directors will review any proposal which
is timely received, and determine whether it is a proper proposal to present at
the 2006 Annual Meeting.



                       MATERIAL INCORPORATED BY REFERENCE

         The following financial and other information is incorporated by
reference to the following sections of the Annual Report on Form 10-K of the
Company for the 52 weeks ended December 25, 2004, as filed with the Securities
and Exchange Commission: Item 8, the Company's Consolidated Financial Statements
and associated notes; and Item 7, Managements Discussion and Analysis of
Financial Condition and Results of Operations.

         The enclosed Proxy is furnished for you to specify your choices with
respect to the matters referred to in the accompanying notice and described in
this Proxy Statement. If you wish to vote in accordance with the Board's
recommendations, merely sign, date and return the Proxy in the enclosed envelope
which requires no postage if mailed in the United States. A prompt return of
your Proxy will be appreciated.


                                   By Order of the Board of Directors


Walnut Creek, California           Kenneth A. Czaja,
                                   CFO and Secretary
[___], 2005