UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

       Date of report (Date of earliest event reported): February 20, 2008
                                                         -----------------

                            The J. M. Smucker Company
                            -------------------------
               (Exact Name of Registrant as Specified in Charter)

            Ohio                         1-5111                  34-0538550
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(State or Other Jurisdiction          (Commission              (IRS Employer
      of Incorporation)               File Number)           Identification No.)

         One Strawberry Lane
                Orrville, Ohio                                  44667-0280
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(Address of Principal Executive Offices)                         (Zip Code)

Registrant's telephone number, including area code:  (330) 682-3000
                                                    -------------------

                                 Not Applicable
          -------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

|_|   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

|_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

|_|   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

|_|   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c))



Item 7.01  Regulation FD Disclosure

         On February 20, 2008, The J. M. Smucker Company (the "Company") issued
a press release announcing that it had entered into a Rule 10b5-1 trading plan
with a broker to facilitate the repurchase of up to one million of its common
shares under its previously announced share repurchase authorization. A copy of
the press release is attached to this Current Report on Form 8-K as Exhibit 99.1
and is incorporated herein by reference.

         The information in this Item 7.01, including the exhibit attached
hereto, is furnished and shall not be deemed "filed" for purposes of Section 18
of the Securities Exchange Act of 1934, as amended, or otherwise subject to the
liabilities of that Section and shall not be deemed incorporated by reference
into any registration statement or other document filed pursuant to the
Securities Act of 1933, as amended, except as shall be expressly set forth by
specific reference in such a filing.

Item 9.01  Financial Statements and Exhibits

(d)      Exhibits

          Exhibit             Exhibit
           Number             Description
           ------             -----------

            99.1              Press Release, dated February 20, 2008



                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        THE J. M. SMUCKER COMPANY

                                        By:   /s/ Mark R. Belgya
                                              ----------------------------------
                                              Mark R. Belgya
                                              Vice President, Chief Financial
                                              Officer, and Treasurer

Date:  February 20, 2008



EXHIBIT INDEX

          Exhibit             Exhibit
           Number             Description
           ------             -----------

            99.1              Press Release, dated February 20, 2008