FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person * MORRA SWEENEY DINA MARIE   2. Issuer Name and Ticker or Trading Symbol CHILDRENS PLACE RETAIL STORES INC [PLCE] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) Senior VP, Outlets (Last) (First) (Middle) C/O THE CHILDREN'S PLACE RETAIL STORES, 500 PLAZA DRIVE 3. Date of Earliest Transaction (Month/Day/Year) 09/24/2010 (Street) SECAUCUS, NJ 07094 4. If Amendment, Date Original Filed(Month/Day/Year) 09/28/2010 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, par value $0.10 per share (1) 09/24/2010   M   2,000 A $ 27.25 6,679 D   Common Stock, par value $0.10 per share 09/24/2010   M   1,200 A $ 31.18 7,879 D   Common Stock, par value $0.10 per share 09/24/2010   M   600 A $ 31.89 8,479 D   Common Stock, par value $0.10 per share 09/24/2010   S   3,800 D $ 49.05 (2) 4,679 D

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Stock Option (right to buy)

$ 27.25

09/24/2010

M

400

(3)

01/15/2012

Common Stock

400

$ 0

0

D

Stock Option (right to buy)

$ 27.25

09/24/2010

M

1,600

(3)

01/15/2012

Common Stock

1,600

$ 0

0

D

Stock Option (right to buy)

$ 31.18

09/24/2010

M

960

(4)

05/06/2011

Common Stock

960

$ 0

0

D

Stock Option (right to buy)

$ 31.18

09/24/2010

M

240

(4)

05/06/2011

Common Stock

240

$ 0

0

D

Stock Option (right to buy)

$ 31.89

09/24/2010

M

600

(3)

01/15/2012

Common Stock

600

$ 0

0

D

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
MORRA SWEENEY DINA MARIE C/O THE CHILDREN'S PLACE RETAIL STORES 500 PLAZA DRIVE SECAUCUS, NJ 07094			Senior VP, Outlets

Signatures

/s/ James E. Myers, as Attorney-In-Fact for Dina Marie Morra-Sweeney		09/28/2010
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	This Form 4 Amendment amends the Form 4 filed with the Securities and Exchange Commission on September 28, 2010 (the "Original Form 4") by correcting typographical errors in the Original Form 4.
(2)	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.04 to $49.08, inclusive. The reporting person undertakes to provide to The Children's Place Retail Stores, Inc. (the "Company"), any security holder of the Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
(3)	The option vested annually in four equal installments commencing on January 16, 2002. The option is fully exercisable on the date hereof.
(4)	The option vested annually in four equal installments commencing on May 7, 2001. The option is fully exercisable on the date hereof.

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