Schedule 14A
                                 (Rule 14a-101)

             INFORMATION REQUIRED IN CONSENT SOLICITATION STATEMENT
                            SCHEDULE 14A INFORMATION

   Consent solicitation statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No. )

Filed by the Registrant |X|

Filed by a Party other than the Registrant |_|

Check the appropriate box:

   |_| Preliminary Consent solicitation statement

   |X| Definitive Consent solicitation statement

   |_| Definitive Additional Materials

   |_| Soliciting Material Under Rule 14a-12

   |_| Confidential, For Use of the Commission
       Only (as permitted by Rule 14a-6(e)(2))

                            SALES ONLINE DIRECT, INC.
                (Name of Registrant As Specified In Its Charter)

 ------------------------------------------------------------------------------
  (Name of Person(s) Filing Consent solicitation statement, if Other Than the
                                  Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|   No fee required.

|_|   Fee computed on table below per Exchange Act Rules 14a-6(i)(l) and 0-11

(1)   Title of each class of securities to which transaction applies:

--------------------------------------------------------------------------------

(2)   Aggregate number of securities to which transaction applies:

--------------------------------------------------------------------------------

(3)   Per unit price or other underlying value of transaction computed pursuant
      to Exchange Act Rule 0-11 (set forth in the amount on which the filing fee
      is calculated and state how it was determined):

--------------------------------------------------------------------------------

(4)   Proposed maximum aggregate value of transaction:

--------------------------------------------------------------------------------

(5)   Total fee paid:

--------------------------------------------------------------------------------

|_|   Fee paid previously with preliminary materials.

|_|   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the form or schedule and the date of its filing.

(1)   Amount Previously Paid:

--------------------------------------------------------------------------------



(2)   Form, Schedule or Registration Statement No.:

--------------------------------------------------------------------------------

(3)   Filing Party:

--------------------------------------------------------------------------------

(4)   Date Filed:

--------------------------------------------------------------------------------



                            SALES ONLINE DIRECT, Inc.
                                4 Brussels Street
                         Worcester, Massachusetts 01610

                            SOLICITATION OF CONSENTS

TO THE STOCKHOLDERS OF SALES ONLINE DIRECT, INC.:

      The Board of Directors of Sales Online Direct, Inc. (the "Company")
requests your consent in writing, without a meeting, to the following proposals:

      1.    To consider and approve an amendment to the Company's Certificate of
            Incorporation to change the name of the Company to Paid, Inc.;

      2.    To consider and approve an amendment to the Company's Certificate of
            Incorporation to effect a reverse stock split of all of the
            outstanding shares of capital stock of the Company at a ratio of
            one-for-six, to be effective at any time prior to 12 months after
            the date of stockholder approval, in the discretion of the Board of
            Directors; and

      3.    To consider and approve the Company's 2002 Stock Option Plan.

      No meeting of stockholders will be held in connection with this Consent
Solicitation because this Consent Solicitation is in lieu of a special meeting
of stockholders. The attached Consent Solicitation Statement is provided to you
pursuant to Rule 14a-3 under the Securities Exchange Act of 1934. Please read
the Consent Solicitation Statement thoroughly. YOUR BOARD OF DIRECTORS HAS
UNANIMOUSLY APPROVED EACH OF THE PROPOSALS AND UNANIMOUSLY RECOMMENDS THAT YOU
CONSENT TO EACH PROPOSAL.

      Only holders of record of common stock of the Company as of the close of
business on August 28, 2003 (the "Record Date") are entitled to receive the
accompanying Consent Solicitation Statement and Consent and to consent to each
of the proposals. Each stockholder is urged to sign, date, and mail the
accompanying Consent as promptly as possible in the enclosed self-addressed
envelope.

                                         BY ORDER OF THE BOARD OF DIRECTORS,

                                         Gregory Rotman
                                         President

September 5, 2003
Worcester, Massachusetts

                        Your Consent is Important to Us

It is important that all of your shares are represented. To ensure that your
consent is counted, please complete, sign and date the enclosed consent as
promptly as possible and mail it in the enclosed envelope. You may revoke in
writing any consent that you give at any time before the consent is used by the
Company. If you have any questions, please contact Gregory Rotman, President, at
(508) 791-6710.



       THIS CONSENT SOLICITATION STATEMENT IS BEING PROVIDED TO YOU BY THE
                            MANAGEMENT OF THE COMPANY

                            SALES ONLINE DIRECT, Inc.
                                4 Brussels Street
                         Worcester, Massachusetts 01610

                         CONSENT SOLICITATION STATEMENT

      The Board of Directors of Sales Online Direct, Inc. (the "Company") hereby
requests consent from the holders of the Company's common stock. Please indicate
your consent by SIGNING, DATING and MAILING the enclosed consent ("Consent")
using the enclosed envelope.

      This Consent Solicitation Statement and the accompanying form of Consent
are first being mailed on or about September 5, 2003 to holders of record of
common stock as of the close of business on August 28, 2003 (the "Record Date").

      Requests for information regarding this Consent Solicitation Statement may
be directed to the attention of Gregory Rotman, President, at (508) 791-6710 or
delivered in writing to the Company at its principal executive office located at
4 Brussels Street, Worcester, MA 01610.

      As part of this Consent Solicitation Statement, the Board of Directors of
the Company asks the holders of record to (1) consider and approve an amendment
to the Company's Certificate of Incorporation to change the name of the Company
to Paid, Inc. ("Proposal 1"); (2) consider and approve an amendment to the
Company's Certificate of Incorporation to effect a reverse stock split of all of
the outstanding shares of capital stock of the Company at a ratio of one-for-six
("Proposal 2"); and (3) consider and approve the Company's 2002 Stock Option
Plan ("Proposal 3"). To be approved, Proposals 1 and 2 require the consent of
persons holding not less than a majority of the issued and outstanding common
stock on the Record Date, and Proposal 3 requires the consent of persons holding
a majority of shares voting in which a has voted.

                SOLICITATION, VOTING AND REVOCABILITY OF CONSENTS

      As of the Record Date, the Company had 152,890,371 shares of common stock
issued and outstanding. Only holders of record of common stock as of the close
of business on the Record Date are entitled to consent to each of the proposals.
Each share of common stock is entitled to one vote. The shares of common stock
for which properly executed Consents in the accompanying form are received will,
if no contrary instruction is received, be deemed submitted FOR each of the
proposals.

      SECTION 228(c) OF THE DELAWARE GENERAL CORPORATION LAW ("DGCL") REQUIRES
THAT EACH CONSENT HAVE A DATED SIGNATURE OF EACH STOCKHOLDER WHO SIGNS THE
CONSENT. AN UNDATED CONSENT CANNOT BE COUNTED. In addition, under DGCL Section
228(c), none of the Consents will be effective to approve any of the proposals
unless Consents from holders of record on the Record Date owning the minimum
number of shares required to approve such proposal have been received within the
60-day period following the first dated Consent which is received with respect
to such proposal (the "Consent Solicitation Period"). The Consent provided may
be executed by the record holder or pursuant to authority given by the written
proxy of any record holder.


                                       2


      Any Consent given pursuant to this solicitation is considered revocable by
the person giving it at any time before it is used by the Company. If, prior to
the earlier of the date on which the Company has received Consents from persons
holding the minimum number of shares of common stock required to approve any of
the proposals or the end of the Consent Solicitation Period, the Company
receives a written notice of revocation of a Consent or receives a duly executed
Consent bearing a later date, any earlier dated consent will be revoked. Upon
approval by holders of a majority of the outstanding common stock as of the
Record Date, the Company shall promptly notify the stockholders who have not
consented to the action taken in accordance with Delaware law.

      The Company will bear the cost of the solicitation of Consents by the
Board of Directors. The Company may use the services of its executive officers
and directors to solicit consents from stockholders in person and by mail,
telephone and facsimile. Arrangements may also be made with brokers,
fiduciaries, custodians and nominees to send Consents, Consent Solicitation
Statements and other material to the beneficial owners of the Company's common
stock held of record by such persons, and the Company may reimburse them for
reasonable out-of-pocket expenses incurred by them in so doing.

                  AMENDMENT TO CERTIFICATE OF INCORPORATION TO
                     CHANGE THE COMPANY'S NAME (Proposal 1)

      The Company proposes to amend the Company's Certificate of Incorporation
to change the name of the Company from Sales Online Direct, Inc. to Paid, Inc.
The Board of Directors considers the proposed change of the Company's name to be
in the best interests of the Company and its stockholders. The Board of
Directors believes that the change will result in a more recognizable corporate
identity, better reflecting the Company's future plans. If permitted, the new
name will also match the Company's "PAID" stock symbol. The new name will also
match an existing registered domain name and website of the Company. The Board
also believes that the name change will enhance marketing capabilities and will
reflect the Company's expanded direction, such as with respect to sales of
online management tools to other online sellers, including a shipping
calculator. If approved, the new name will become effective upon the Company's
filing of the Certificate of Amendment with the Secretary of State of the State
of Delaware. The change in corporate name will be accomplished by amending the
first paragraph of the Company's Certificate of Incorporation to read:

      "FIRST: The name of the corporation is Paid, Inc."

      The Board of Directors has unanimously approved the proposed charter
amendment. The Board of Directors reserves the right, notwithstanding
stockholder approval and without further action by the stockholders, not to
proceed with the change in name of the Company if, at any time prior to filing
the amendment with the Secretary of State of Delaware, the Board of Directors,
in its sole discretion, determines that the change in name of the Company is no
longer in the best interests of the Company and its stockholders.

      Approval to amend the Certificate of Incorporation to change the Company's
name under the DGCL requires the affirmative vote of the holders of a majority
of the outstanding shares of voting stock of the Company. The Company has no
class of voting stock outstanding other than the common stock.

      Section 228 of the DGCL provides generally that, unless the Company's
Certificate of Incorporation provides otherwise, stockholders may take action
without a meeting of stockholders and without prior notice if a consent or
consents, setting forth in writing the action so taken, is signed by the holders
of outstanding voting stock holding not less than the minimum number of votes
that would be necessary to approve such action at a meeting of stockholders.
Under the applicable provisions of the


                                       3


DGCL, the proposed charter amendment is authorized when written consents from
holders of record of a majority of the outstanding shares of voting stock on the
Record Date are signed and delivered to the Company. Withholding of consents,
abstentions, and broker non-votes all have the effect of a vote against the
proposed charter amendment.

      The charter amendment will become effective upon its filing with the
Secretary of State of Delaware. The proposed form to amend the Company's
Certificate of Incorporation to change the Company's name is attached as
Appendix A and is incorporated by reference in this Consent Solicitation, which
form is, however, subject to change as may be necessary or required by the
Delaware Secretary of State.

      Under DGCL Section 262, stockholders are not entitled to appraisal rights,
whether or not stockholders consent to the proposed charter amendment. There may
exist other rights or actions under state law for stockholders.

      The Board of Directors recommends a vote for the proposal to amend to the
Company's Certificate of Incorporation to change the name of the Company to
Paid, Inc.

                  AMENDMENT TO CERTIFICATE OF INCORPORATION TO
                    EFFECT A REVERSE STOCK SPLIT (Proposal 2)

      The Company also proposes to authorize the Company's Board of Directors to
effect a reverse split of all outstanding shares of the Company's common stock
by an amendment to the Company's Certificate of Incorporation. The amendment
would effect a one-for-six reverse stock split. The Board of Directors would
have the sole discretion to elect, as it determines to be in the best interests
of the Company and its stockholders, whether or not to amend the Company's
Certificate of Incorporation to effect a reverse stock split, at any time prior
to 12 months from the date of stockholder approval. If the reverse stock split
authorized by the stockholders is not implemented within 12 months after the
date of stockholder approval, the amendment will be deemed abandoned, without
any further effect. In that case the Board of Directors may again seek
stockholder approval at a future date for a reverse stock split if it deems a
reverse split to be advisable at that time. The Board of Directors believes that
approval of a proposal granting this discretion to the board, rather than
approval of an immediate reverse stock split, provides the board with maximum
flexibility to react to current market conditions and to therefore act in the
best interests of the Company and its stockholders.

      If the Board of Directors elects to implement the reverse stock split, the
number of issued and outstanding shares of common stock would automatically be
changed into one-sixth of a share of common stock. The par value of the common
stock would remain unchanged at $0.001 per share, and the number of authorized
shares of common stock would remain unchanged. The reverse stock split would
become effective upon filing the amendment to the Company's Certificate of
Incorporation with the Delaware Secretary of State.

Reasons for the Reverse Stock Split

      The Board of Directors believes that the current per-share price of the
common stock has limited the effective marketability of the common stock because
of the reluctance of many brokerage firms and institutional investors to
recommend lower-priced stocks to their clients or to hold them in their own
portfolios. Further, analysts at many brokerage firms do not monitor the trading
activity or otherwise provide research coverage of lower priced or penny stocks.
Certain policies and practices of the securities industry may tend to discourage
individual brokers within those firms from dealing in lower-priced stocks. Some
of these policies and practices involve time-consuming procedures that make the


                                       4


handling of lower priced stocks economically unattractive. The brokerage
commission on a sale of lower priced stock also may represent a higher
percentage of the sale price than the brokerage commission on a higher priced
issue. Any reduction in brokerage commissions resulting from a reverse stock
split may be offset, however, by increased brokerage commissions required to be
paid by stockholders selling "odd lots" created by the reverse stock split.

      In addition, the Company's common stock is listed for trading on the OTC
Bulletin Board under the symbol "PAID". On the Record Date the reported closing
price of the common stock on the OTC Bulletin Board was $.109 per share. The
Board of Directors desires to have the Company's common stock eventually listed
with Nasdaq if possible. The Company currently does not qualify for admission to
either the Nasdaq National Market or the Nasdaq SmallCap Market. To qualify in
part for listing, the market price of the Company's common stock must increase
substantially. The Board of Directors hopes that the reverse stock split will
result in fewer shares at a higher price. Even after the reverse split, the
Company anticipates that its per share price of its common stock would be below
the $4.00 level required for admission to the Nasdaq SmallCap Market ($1.00 for
continued listing) or the $5.00 level required for the Nasdaq National Market
($1.00 to $3.00 for continued listing). Currently, the Company also falls below
additional Nasdaq SmallCap Market listing requirements, including the
requirement to have either $5,000,000 in stockholders' equity, $50,000,000 in
market value of listed securities, or $750,000 in net income for two of the last
three fiscal years.

      In evaluating the reverse stock split, the Company's Board of Directors
took into consideration negative factors associated with reverse stock splits.
These factors include the negative perception of reverse stock spits held by
many investors, analysts and other stock market participants, as well as the
fact that the stock price of some companies that have effected reverse stock
splits has subsequently declined back to pre-reverse stock split levels. The
Board of Directors, however, determined that these negative factors were
outweighed by the potential benefits.

Potential Effects of the Reverse Stock Split

      The immediate effect of a one-for-six reverse stock split would be to
reduce the number of shares of common stock outstanding, and to increase the
trading price of the Company's common stock. However, the effect of any reverse
stock split upon the market price of the Company's common stock cannot be
predicted, and the history of reverse stock splits for companies in similar
circumstances is varied. The Company cannot assure you that the trading price of
the Company's common stock after the reverse stock split will rise in exact
proportion to the reduction in the number of shares of the Company's common
stock outstanding as a result of the reverse stock split. Also, as stated above,
the Company cannot assure you that a reverse stock split would lead to a
sustained increase in the trading price of the Company's common stock, or that
the trading price would reach any of the thresholds required by the Nasdaq
markets. The trading price of the Company's common stock may change due to a
variety of other factors, including the Company's operating results, other
factors related to the Company's business, and general market conditions.

      Based on 152,890,371 shares of common stock outstanding as of the Record
Date, the number of shares following the reverse stock split will be 25,481,729,
subject to rounding of fractional shares.

      The resulting decrease in the number of shares of the Company's common
stock outstanding could potentially impact the liquidity of the Company's common
stock on the OTC Bulletin Board, especially in the case of larger block trades.


                                       5


Effects on Ownership by Individual Stockholders

      If the Company implements the one-for-six reverse stock split, the number
of shares of common stock held by each stockholder would be reduced by dividing
the number of shares held immediately before the reverse stock split by six, and
then rounding up to the nearest whole share. The reverse stock split would
affect the Company's common stock uniformly and would not affect any
stockholder's percentage ownership interests in the Company or proportionate
voting power, except to the extent that whole shares will be exchanged in lieu
of fractional shares.

Effect on Options, Warrants and Other Securities

      All outstanding shares of options, warrants, notes, debentures and other
securities entitling their holders to purchase shares of the Company's common
stock would be adjusted as a result of the reverse stock split, as required by
the terms of these securities. In particular, the conversion ratio for each
instrument would be reduced, and the exercise price, if applicable, would be
increased, in accordance with the terms of each instrument and based on the
one-for-six exchange ratio. Also, the number of shares reserved for issuance
under the Company's existing stock option plans would be reduced proportionally
based on the one-for-six exchange ratio. None of the rights currently accruing
to holders of the common stock, options, warrants, notes, debentures or other
securities convertible into common stock, would be affected by the reverse stock
split.

Other Effects on Outstanding Shares

      If a reverse stock split were implemented, the rights and preferences of
the outstanding shares of common stock would remain the same after the reverse
stock split. Each share of common stock issued pursuant to the reverse stock
split would be fully paid and nonassessable.

      The reverse stock split would result in some stockholders owning
"odd-lots" of less than 100 shares of common stock. Brokerage commissions and
other costs of transactions in odd-lots are generally higher than the costs of
transactions in "round-lots" of even multiples of 100 shares.

      The common stock is currently registered under Section 12(g) of the
Securities Exchange Act of 1934, as amended. As a result, the Company is subject
to the periodic reporting and other requirements of the Securities Exchange Act.
The proposed reverse stock split would not affect the registration of the common
stock under the Securities Exchange Act.

Authorized Shares of Common Stock

      The reverse stock split, if implemented, would not change the number of
authorized shares of the Company's common stock as designated by the Company's
Certificate of Incorporation. Currently, 350,000,000 shares are authorized.
Therefore, because the number of issued and outstanding shares of common stock
would decrease, the number of shares remaining available for issuance of the
Company's common stock would increase.

Procedure for Effecting the Reverse Stock Split and Exchange of Stock
Certificates

      If the Company's stockholders approve the proposed amendment to the
Company's Certificate of Incorporation to effect the reverse stock split, the
Board of Directors may elect whether or not to declare a reverse stock split at
any time prior to 12 months from the date of stockholder approval. The reverse
stock split would be implemented by filing the appropriate amendment to the
Company's Certificate of


                                       6


Incorporation with the Delaware Secretary of State, and the reverse stock split
would become effective on the date of the filing.

      As of the effective date of the reverse stock split, each certificate
representing shares of the Company's common stock before the reverse stock split
would be deemed, for all corporate purposes, to evidence ownership of the
reduced number of shares of common stock resulting from the reverse stock split.
All options, warrants, convertible debt instruments and other securities would
also be automatically adjusted on the effective date.

      The Company anticipates that its transfer agent will act as the exchange
agent for purposes of implementing the exchange of stock certificates. As soon
as practicable after the effective date, stockholders and holders of securities
convertible into the Company's common stock would be notified of the
effectiveness of the reverse split. Stockholders of record would receive a
letter of transmittal requesting them to surrender their stock certificates for
stock certificates reflecting the adjusted number of shares as a result of the
reverse stock split. Persons who hold their shares in brokerage accounts or
"street name" would not be required to take any further actions to effect the
exchange of their certificates. Instead, the holder of the certificate will be
contacted. However, the Company will require that each new certificate
representing shares of common stock of the Company specify and include the name
of the beneficial owner of such shares.

      No new certificates would be issued to a stockholder until the stockholder
has surrendered the stockholder's outstanding certificate(s) together with the
properly completed and executed letter of transmittal to the exchange agent.
Until surrender, each certificate representing shares before the reverse stock
split would continue to be valid and would represent the adjusted number of
shares based on the one-for-six exchange ratio of the reverse stock split,
rounded down to the nearest whole share. Stockholders should not destroy any
stock certificate and should not submit any certificates until they receive a
letter of transmittal.

Fractional Shares

      The Company will not issue fractional shares in connection with any
reverse stock split. Instead, any fractional share resulting from the reverse
stock split would be rounded up to the nearest whole share.

Accounting Consequences

      The par value of the Company's common stock would remain unchanged at
$0.001 per share after the reverse stock split. Also, the capital account of the
Company would remain unchanged, and the Company does not anticipate that any
other accounting consequences would arise as a result of the reverse stock
split.

Federal Income Tax Consequences

      The following is a summary of material federal income tax consequences of
the reverse stock split and does not purport to be complete. It does not discuss
any state, local, foreign or minimum income or other tax consequences. Also, it
does not address the tax consequences to holders that are subject to special tax
rules, including banks, insurance companies, regulated investment companies,
personal holding companies, foreign entities, nonresident alien individuals,
broker-dealers and tax-exempt entities. The discussion is based on the
provisions of the United States federal income tax law as of the date hereof,
which is subject to change retroactively as well prospectively. This summary
also assumes that the shares are held as a "capital asset," as defined in the
Internal Revenue Code of 1986, as amended


                                       7


(generally, property held for investment). The tax treatment of a stockholder
may vary depending upon the particular facts and circumstances of the
stockholder. Each stockholder is urged to consult with the stockholder's own tax
advisor with respect to the consequences of the reverse stock split.

      No gain or loss should be recognized by a stockholder upon the
stockholder's exchange of shares pursuant to the reverse stock split. The
aggregate tax basis of the shares received in the reverse stock split would be
the same as the stockholder's aggregate tax basis in the shares exchanged. The
stockholder's holding period for the shares would include the period during
which the stockholder held the pre-split shares surrendered in the reverse stock
split.

      The Company's beliefs regarding the tax consequence of the reverse stock
split are not binding upon the Internal Revenue Service or the courts, and there
can be no assurance that the Internal Revenue Service or the courts will accept
the positions expressed above. The state and local tax consequences of the
reverse stock split may vary significantly as to each stockholder, depending
upon the state in which he or she resides.

Vote Required; Manner Of Approval; Appraisal Rights

      Approval to amend the Certificate of Incorporation to effect a reverse
stock split requires, under the DGCL, the affirmative vote of the holders of a
majority of the outstanding shares of voting stock of the Company. The Company
has no class of voting stock outstanding other than the common stock.

      Section 228 of the DGCL provides generally that, unless the Company's
Certificate of Incorporation provides otherwise, stockholders may take action
without a meeting of stockholders and without prior notice if a consent or
consents, setting forth in writing the action so taken, is signed by the holders
of outstanding voting stock holding not less than the minimum number of votes
that would be necessary to approve such action at a meeting of stockholders.
Under the applicable provisions of the DGCL, the proposed amendment is
authorized when written consents from holders of record of a majority of the
outstanding shares of voting stock on the Record Date are signed and delivered
to the Company. Withholding of consent, abstentions, and broker non-votes all
have the effect of a vote against the proposed charter amendment.

      The charter amendment will become effective upon its filing with the
Secretary of State of Delaware. The form to amend the Company's Certificate of
Incorporation to effect the reverse stock split is attached as Appendix B and is
incorporated by reference in this Consent Solicitation, which form is, however,
subject to change as may be necessary or required by the Delaware Secretary of
State. If Proposals 1 and 2 are approved, the form of amendment is Appendix A
and Appendix B may be combined into one form in the event that the Board of
Directors desires to have both amendments effective at the same time.

      Under DGCL Section 262, stockholders are not entitled to appraisal rights,
whether or not stockholders consent to the proposed charter amendment. There may
exist other rights or actions under state law for stockholders.

      The Board of Directors recommends a vote for the proposed amendment to the
Company's Certificate of Incorporation to effect the one-for-six reverse stock
split.


                                       8


                 APPROVAL OF 2002 STOCK OPTION PLAN (Proposal 3)

      The Company's Board adopted the 2002 Stock Option Plan (the "Stock Option
Plan") on October 11, 2002, which authorizes the grant of stock options to
officers, directors, employees and consultants of the Company. The grant of
incentive stock options under the Stock Option Plan is contingent upon approval
by the stockholders within 12 months of the date of adoption. Unless extended or
earlier terminated by the Board, the Plan will continue in effect until, and
will terminate on, October 11, 2012. The purpose of the Stock Option Plan is to
provide incentives for directors, executive officers and key employees of the
Company and its subsidiary and to provide an additional means of attracting and
retaining competent personnel. This Proposal 3 must be approved by an
affirmative vote of a majority of the votes cast by the holders of shares of
Common Stock present voting in which a quorum has voted. For purposes of this
proposal, abstentions and broker non-votes do not affect the majority vote.

Administration of the Stock Option Plan

      The Stock Option Plan is administered by the Company's Board of Directors
(the "Board"). The Board is authorized to determine and designate from time to
time those individuals to whom options are granted. The granting of an option
takes place when a written and executed option agreement containing the terms
and conditions of the option is delivered to the option holder. Unless an
earlier expiration is specified by the Board in the option agreement, each
option granted under the Stock Option Plan will expire generally on the 10th
anniversary of the date the option was granted. With respect to any stockholder
who prior to the grant holds ten percent or more of the outstanding shares of
the Company prior to the grant, the option will expire on the 5th anniversary of
the date the option was granted.

      In the event of termination of employment for cause by any optionee who is
employed by the Company, all unexercised options of the optionee immediately
terminate. In the event of termination of employment of an optionee other than
for cause, all unexercised options will terminate, provided that the optionee,
within 3 months after the termination of employment, may exercise the option to
purchase that number of shares that were purchasable by the optionee at the time
of his or her termination. In the event of the death of an optionee or
termination of employment due to permanent or total disability, the option may
be exercised by the personal representative, administrator, or bequestee, or by
the disabled optionee, as the case may be, within 1 year after the death or
termination of employment, to purchase that number of shares that were
purchasable by the optionee at the time of his or her death or disability.

      The Stock Option Plan provides for the reservation of 30,000,000 shares of
Common Stock of the Company for issuance upon the exercise of options granted
under the Stock Option Plan. This amount represents, in newly issued shares,
approximately 20% of the total number of issued and outstanding shares of the
Company as of the Record Date. The number of shares reserved for the grant of
options and the number of shares which are subject to outstanding options under
the Stock Option Plan are subject to adjustment in the event of any stock split,
stock dividend or other relevant changes in the capitalization of the Company.

Terms of Options

      The exercise price for shares being purchased upon the exercise of options
may be paid (i) in cash or by check; (ii) with shares of the Company, to the
extent the fair market value of such shares on the date of exercise equals the
exercise price of the shares being purchased, (iii) by surrender to the Company
of options to purchase shares, to the extent of the difference between the
exercise price of such options and the fair market value of the shares subject
to such options on the date of such surrender, or (iv) a combination of (i),
(ii) or (iii) above. The Company has the right, and the optionee may require the
Company, to withhold and deduct from the number of shares deliverable upon the
exercise of any options


                                       9


under the Stock Option Plan a number of shares having an aggregate fair market
value equal to the amount of any taxes and other charges that the Company is
obligated to withhold or deduct from amounts payable to the optionee.

      No option may be transferred by an optionee other than by will and the
laws of descent and distribution, or pursuant to a qualified domestic relations
order. Options are exercisable only by the optionee during his or her lifetime
and only as described in the Stock Option Plan. Options may not be assigned,
pledged or hypothecated, and are not subject to execution, attachment or similar
process. Upon any attempt to transfer an option, or to assign, pledge,
hypothecate or otherwise dispose of an option in violation of the Stock Option
Plan, or upon the levy of any attachment or similar process upon such option or
such rights, the option immediately becomes null and void.

Exercise Periods

      Unless otherwise authorized by the Board, 20% of the shares subject to the
option will become exercisable on each anniversary date of the grant of the
option, so that the option will become fully exercisable on the fifth
anniversary of the date the option was granted. However, upon the occurrence of
certain "Extraordinary Events," all options granted under the Stock Option Plan
will become fully exercisable for the full number of shares subject to any such
option. An "Extraordinary Event" is defined as the commencement of a tender
offer (other than by the Company) for any shares of the Company, or a sale or
transfer, in 1 or a series of transactions, of assets having a fair market value
of 50% or more of the fair market value of all assets of the Company, or a
merger, consolidation or share exchange pursuant to which the shares of the
Company are or may be exchanged for or converted into cash, property or
securities of another issuer, or the liquidation of the Company. If an optionee
fails to exercise his or her option upon an Extraordinary Event, or if there is
a capital reorganization or reclassification of the shares, the Company must
take action as may be necessary to enable each optionee to receive upon any
subsequent exercise of his or her options, in lieu of shares, securities or
other assets as were issuable or payable upon the Extraordinary Event in respect
of, or in exchange for, such shares.

New Plan Benefits

      During 2002, options to purchase an aggregate of 25,000,000 shares of the
Company's common stock have been granted to officers and directors of the
Company as compensation for their continued services to the Company, at an
exercise price of $.041, which was the closing price of the shares of common
stock of the Company as of the immediately preceding day before the options were
granted. The options granted under the 2002 Stock Option Plan expire on October
11, 2012. The following table provides information regarding these options:


                                       10


                             2002 Stock Option Plan



Name and Position                   Dollar Value ($)(1)                Number of Units
                                                                 
Gregory Rotman                      $   680,000                        10,000,000 (2)
President

Richard Rotman                      $  680,000                         10,000,000 (2)
Vice President, CFO

Andrew Pilaro                       $  136,000                          2,000,000 (3)
Director

Executive Group                     $1,360,000                         20,000,000

Non-Executive Director Group        $  136,000                          2,000,000

Non-Executive Officer
Employee Group                      $  204,000                          3,000,000 (4)


      (1) Dollar value is based on the closing price per share as reported on
the OTCBB as of the Record Date ($.109) less the exercise price of $.041, which
equals $.068.

      (2) The Company granted these options pursuant to the following vesting
schedule: options to purchase 4,000,000 shares of common stock vest on April 11,
2003; options to purchase 3,000,000 shares of common stock vest on October 11,
2003, and options to purchase 3,000,000 shares vest on October 11, 2004, subject
to termination, accelerated vesting upon change in control, and other
restrictions.

      (3) The Company granted these options pursuant to the following vesting
schedule: options to purchase 800,000 shares of common stock vest October 11,
2002, options to purchase 600,000 shares of common stock vest October 11, 2003,
and options to purchase 600,000 shares of common stock vest on October 11, 2004,
subject to termination, accelerated vesting upon change in control, and other
restrictions.

      (4) The Company granted these options to one other employee pursuant to
the following vesting schedule: options to purchase 750,000 shares of common
stock vest October 11, 2002, options to purchase 750,000 shares vest on January
1, 2003, options to purchase 750,000 shares vest on April 1, 2003, and options
to purchase 750,000 shares vest on July 1, 2003, subject to termination,
accelerated vesting upon change in control, and other restrictions.

Tax Consequences

      Options granted under the Stock Option Plan may be either incentive stock
options within the meaning of Section 422(b) of the Internal Revenue Code of
1986, as amended (qualified options), or nonqualified options. The price at
which shares may be purchased upon exercise of an option will be equal to the
fair market value of the shares on the date the option is granted. An employee
realizes no income upon the grant of an incentive stock option. An employee who
holds his or her shares for 2 years after the grant of the option and for 1 year
after he or she receives the shares upon its exercise generally will not incur
any federal income tax liability upon receipt of the shares pursuant to the
exercise. However, the spread between the exercise price and the fair market
value of the shares at the time of exercise will be included in alternative
minimum taxable income for the year of exercise. After satisfying such holding
periods, upon a disposition of the shares at a price greater than the option
exercise price, the employee will realize taxable long-term capital gain. The
Company will not be allowed a deduction for federal income tax purposes in
connection with the grant or exercise of a qualified option; however, if the
employee does not comply with the holding periods, he or she will


                                       11


realize ordinary income in the year of sale equal to the difference between the
exercise price and the value of the underlying shares on the date of exercise
(or the sale price if lower where the sale is to an unrelated party). Where the
sale price is lower than the fair market value of the shares on the date of
exercise and the sale is to an unrelated party, and the exercise and sale occur
within the same taxable year, the amount included in alternative minimum taxable
income will be the amount of the sale price. In such a case, the Company would
be entitled to a deduction in an amount equal to the ordinary income realized by
the employee.

      Optionees will realize no income upon the grant of a nonqualified option.
Generally, however, the holder of a nonqualified option will realize taxable
ordinary income at the time of the exercise of his or her option in an amount
equal to the excess of the fair market value of the shares acquired at the time
of exercise over the exercise price of the option, and the Company will be
entitled to a deduction for the amount included in the optionee's income. Upon
the sale of the shares, the optionee will realize capital gain or capital loss.
Whether such capital gain or capital loss is long-term or short-term will depend
upon the period of time the optionee holds the shares once they are acquired.

Interest of Executive Officers in Approval of the Stock Option Plan

      Executive officers, and directors, of the Company will be eligible to
participate in the Stock Option Plan and, therefore, have an interest in the
approval of the plan because they could receive a financial benefit under the
plan.

      THE BOARD RECOMMENDS THAT STOCKHOLDERS VOTE FOR APPROVAL OF THE STOCK
OPTION PLAN.

                             EXECUTIVE COMPENSATION

      The following table sets forth the compensation of the Company's chief
executive officer, the chief financial officer, and each officer whose total
cash compensation exceeded $100,000, for the last three fiscal years ended
December 31, 2002, 2001 and 2000.



                                              Summary Compensation Table
    ----------------------------------------------------------------------------------------------------------------
                                                                                                Long-Term
                                                                Annual Compensation            Compensation
                                                                                         ---------------------------
                                                                                                   Awards
    ----------------------------------------------------------------------------------------------------------------
    Name and                                   Fiscal                                      Securities Underlying
    Principal Position(1)                     Year (1)                 Salary                     Options
                                                                                                    (#)
    ----------------------------------------------------------------------------------------------------------------
                                                                                           
    Gregory Rotman                              2002                  $ 83,464                      (1)
    President and Chief Executive               2001                  $ 74,704                       0
    Officer                                     2000                  $ 98,928                       0
    ----------------------------------------------------------------------------------------------------------------
    Richard Rotman                              2002                  $ 83,464                      (1)
    Chief Financial Officer and Vice            2001                  $ 75,667                       0
    President and Secretary                     2000                  $ 98,771                       0
    ----------------------------------------------------------------------------------------------------------------


      (1) On October 11, 2002, both Gregory Rotman and Richard Rotman were
granted options to purchase 10,000,000 shares of common stock at an exercise
price of $.041, under the Company's 2002 Stock Option Plan, pursuant to the
following vesting schedule: options to purchase 4,000,000 shares of common stock
vest on April 11,


                                       12


2003; options to purchase 3,000,000 shares of common stock vest on October 11,
2003, and options to purchase 3,000,000 shares vest on October 11, 2004, subject
to termination, change in control and other restrictions.

      The following table sets forth certain information related to options
granted to the named executive officers:

                        OPTION GRANTS IN LAST FISCAL YEAR
                               (Individual Grants)



    ----------------------------------------------------------------------------------------------------------------
                                                   Number of        Percent of
                                                   Securities     Total Options/
                                                   Underlying      SARs Granted
                                                    Options/       to Employees   Exercise or Base     Expiration
                       Name                     SARs Granted (#)  in Fiscal Year    Price ($/Sh)          Date
    ----------------------------------------------------------------------------------------------------------------
                                                                                          
    Gregory Rotman, President and CEO              10,000,000         37.88%            $.041         October 11,
                                                                                                          2012
    ----------------------------------------------------------------------------------------------------------------
    Richard Rotman, Vice President, CFO and        10,000,000         37.88%            $.041         October 11,
    Secretary                                                                                             2012
    ----------------------------------------------------------------------------------------------------------------


      The following table sets forth certain information related to the number
of options exercised and the number and value of exercisable and unexercisable
options of the named executive officers as of December 31, 2002:

    AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR
                                     VALUES



    ----------------------------------------------------------------------------------------------------------------
                                                                                Number of
                                                                               Securities            Value of
                                                                               Underlying           Unexercised
                                                                               Unexercised         In-The-Money
                                                                             Options/SARs at      Options/SARs at
                                                   Shares        Value         FY-End (#)           FY-End ($)
                                                Acquired on    Realized       Exercisable/         Exercisable/
                       Name                     Exercise (#)      ($)         Unexercisable        Unexercisable
    ----------------------------------------------------------------------------------------------------------------
                                                                                        
    Gregory Rotman, President and CEO                0            $0          0/10,000,000          $0/$130,000
    ----------------------------------------------------------------------------------------------------------------
    Richard Rotman, Vice President, CFO and          0            $0          0/10,000,000          $0/$130,000
    Secretary
    ----------------------------------------------------------------------------------------------------------------


(1) Based on closing price of $.054 on December 31, 2002 as reported by the OTC
Bulletin Board.

      None of the Company's directors receives any compensation from the Company
for serving as directors. However, on October 11, 2002, Andrew Pilaro received
options to purchase 2,000,000 shares of common stock at an exercise price of
$.041, pursuant to the 2002 Stock Option Plan, subject to the following vesting
schedule: options to purchase 800,000 shares of common stock vest immediately;
options to purchase 600,000 shares of common stock vest October 11, 2003, and
options to purchase 600,000 shares of common stock vest on October 11, 2004.
Based on a closing price of the Company's common stock as report on the OTC
Bulletin Board of $.054 as of December 31, 2002, Mr. Pilaro's exercisable
options have a value of $10,400, and Mr. Pilaro's unexercisable options have a
value of $15,600.


                                       13


                      INTEREST OF CERTAIN PERSONS IN OR IN
                 OPPOSITION TO MATTERS TO BE ACTED UPON MATTERS

      No director, executive officer, associate of any director or executive
officer, or any other person has any substantial interest, direct or indirect,
by security holdings or otherwise, in any of the proposals that is not shared by
all other stockholders, except as otherwise described under the heading
"Interest of Executive Officers in Approval of the Stock Option Plan".

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      To the knowledge of the Company's management, the following table sets
forth the beneficial ownership of Common Stock as of the Record Date of each of
the Company's directors and executive officers, and all of the Company's
directors and executive officers as a group. The address of each person named
below is the address of the Company.



              Name and Address of                   Number of Shares              %  of
                Beneficial Owner                   Beneficially Owned             Class
                ----------------                   ------------------             -----
                                                                           
                Gregory Rotman                        15,309,005 (1)               9.1%
                Richard Rotman                        17,155,451 (1)              10.2%
                Andrew Pilaro                          1,468,700 (2)               .01%

                All directors and executive           33,933,156                 20.16%
                 officers as a group


----------
(1) Includes 4,000,000 currently exercisable options to purchase shares of
common stock at an exercise price of $.041, and options for an additional
3,000,000 shares exercisable within 60 days at $.041 per share.

(2) Includes 800,000 currently exercisable options to purchase shares of common
stock at an exercise price of $.041, and options for an additional 600,000
shares exercisable within 60 days at $.041 per share.

      To the knowledge of the Company's management, as of the Record Date, there
are no persons and/or companies who or which beneficially own, directly or
indirectly, shares carrying more than 5% of the voting rights attached to all
outstanding shares of the Company, other than Gregory Rotman and Richard Rotman,
as set forth above.

                  DATE FOR SUBMISSION OF STOCKHOLDER PROPOSALS

      The Company has not scheduled an annual meeting for 2003, and will
announce the date of meeting promptly after the Company's board of directors
determines to schedule a meeting. In order for a proposal by a stockholder of
the Company to be included in the Company's proxy statement for an annual
meeting, shareholder proposals for inclusion in the Company's proxy statement
and form of proxy, the proposal must be received by the Company within a
reasonable time before the Company begins to print and mail its proxy statement
and form of proxy. Stockholders who intend to present a proposal at the next
annual meeting of stockholders, but who do not wish to have such proposal
included in the Company's proxy statement for such meeting, must provide notice
of such proposal to the Company's Secretary at the Company's executive offices
within a reasonable time before the Company mails its proxy statement for the
annual meeting.


                                       14


                                  OTHER MATTERS

      The Board of Directors knows of no other matters other than those
described in this Consent Solicitation Statement which must be approved or
considered by the holders of the Company's voting stock.

     IF YOU HAVE ANY QUESTIONS REGARDING THIS CONSENT SOLICITATION STATEMENT
                  AND/OR ANY OF THE PROPOSALS, PLEASE CONTACT:

                            Sales Online Direct, Inc.
                                4 Brussels Street
                         Worcester, Massachusetts 01610
                                 (508) 791-6710

                                         BY ORDER OF THE BOARD OF DIRECTORS


                                         Gregory Rotman
                                         President


                                       15


                                   APPENDIX A

                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                            SALES ONLINE DIRECT, INC.

      Sales Online Direct, Inc., a corporation organized and existing under and
by virtue of the General Corporation Law of the State of Delaware,

      DOES HEREBY CERTIFY:

            FIRST: That the Board of Directors of said corporation, by unanimous
written consent of its members pursuant to Section 141(f) of the General
Corporation Law of the State of Delaware, filed with the minutes of the Board of
Directors, adopted a resolution proposing and declaring advisable the following
amendment to the Certificate of Incorporation of said corporation.

                  RESOLVED, that the Certificate of Incorporation of Sales
Online Direct, Inc. be amended by changing the FIRST Article thereof so that, as
amended, said Article shall be and read in its entirety as follows:

                  "FIRST: The name of the corporation is Paid, Inc."

            SECOND: That in lieu of a meeting and vote of stockholders, the
stockholders holding a majority of the outstanding shares of stock entitled to
vote on the amendment have given written consent to said amendment in accordance
with the provisions of Section 228 of the General Corporation Law of the State
of Delaware and written notice of the adoption of the amendment has been given
as provided in Section 228 of the General Corporation Law of the State of
Delaware to every stockholder entitled to such notice.

            THIRD: That the aforesaid amendment was duly adopted in accordance
with the applicable provisions of section 242 and Section 228 of the General
Corporation Law of the State of Delaware.

            FOURTH: That this Certificate of Amendment of the Certificate of
Incorporation shall be effective on the date of filing.

      IN WITNESS WHEREOF, said Sales Online Direct, Inc., has caused this
Certificate to be executed, acknowledged and filed by its President this ____
day of ___________, 200_.

                                            SALES ONLINE DIRECT, INC.


                                            By:
                                                -----------------------------
                                                Gregory Rotman, President



                                   APPENDIX B

                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION
                                       OF
                            SALES ONLINE DIRECT, INC.

      Sales Online Direct, Inc., a corporation organized and existing under and
by virtue of the General Corporation Law of the State of Delaware,

      DOES HEREBY CERTIFY:

            FIRST: That the Board of Directors of said corporation, by unanimous
written consent of its members pursuant to Section 141(f) of the General
Corporation Law of the State of Delaware, filed with the minutes of the Board of
Directors, adopted a resolution proposing and declaring advisable the following
amendment to the Certificate of Incorporation of said corporation.

            RESOLVED, that the Certificate of Incorporation of Sales Online
      Direct, Inc. be amended, by changing the Fourth Article thereof so that,
      as amended, said Article shall be and read in its entirety as follows:

                  "FOURTH: The amount of total authorized capital stock of the
            corporation shall be divided into 350,000,000 shares of common stock
            having a par value of $.001 each. Upon this Certificate of Amendment
            to the Certificate of Incorporation of the corporation becoming
            effective in accordance with the General Corporation Law of the
            State of Delaware (the "Effective Time"), each six (6) shares of
            common stock, par value $.001 per share ("Old Common Stock"), of the
            corporation issued and outstanding immediately prior to the
            Effective Time shall be, without any action of the holder thereof,
            automatically reclassified as and converted into one (1) share of
            common stock, par value $.001 per share ("New Common Stock"), of the
            corporation. The capital account of the corporation shall not be
            increased or decreased by such changes, reclassification and
            conversion, and such changes, reclassification and conversion shall
            also apply to all capital stock to be issued in connection with the
            exercise of any of the corporation's outstanding options or warrants
            without any further action by the holders thereof or the corporation
            or the stockholders of the corporation.

            Notwithstanding the immediately preceding paragraph, no fractional
            shares of New Common Stock shall be issued to the holders of record
            of Old Common Stock in connection with the foregoing
            reclassification of shares of Old Common Stock. In lieu thereof, the
            corporation shall round each fractional share up to the nearest
            whole share.

            Each stock certificate that, immediately prior to the Effective
            Time, represented shares of Old Common Stock shall, from and after
            the Effective Time, automatically and without the necessity of
            presenting the same for exchange, represent that number of whole
            shares of New Common Stock into which the shares of Old Common Stock
            represented by such certificate shall have been reclassified (as
            well as the right to



            receive one whole share in lieu of any fractional share of New
            Common Stock). Each holder of record of a certificate that
            represented shares of Old Common Stock shall receive, upon surrender
            of such certificate, a new certificate representing the number of
            whole shares of New Common Stock into which the shares of Old Common
            Stock represented by such certificate shall have been reclassified,
            as well as one whole share in lieu of any fractional share of New
            Common Stock to which such holder may be entitled pursuant to the
            immediately preceding paragraph."

            SECOND: That in lieu of a meeting and vote of stockholders, the
stockholders holding a majority of the outstanding shares of stock entitled to
vote on the amendment have given written consent to said amendment in accordance
with the provisions of Section 228 of the General Corporation Law of the State
of Delaware and written notice of the adoption of the amendment has been given
as provided in Section 228 of the General Corporation Law of the State of
Delaware to every stockholder entitled to such notice.

            THIRD: That the aforesaid amendment was duly adopted in accordance
with the applicable provisions of section 242 and Section 228 of the General
Corporation Law of the State of Delaware.

            FOURTH: That this Certificate of Amendment of the Certificate of
Incorporation shall be effective on the date of filing.

      IN WITNESS WHEREOF, said Sales Online Direct, Inc., has caused this
Certificate to be executed, acknowledged and filed by its President this ____
day of ___________, 200_.

                                             SALES ONLINE DIRECT, INC.


                                             By:
                                                 -------------------------
                                                 Gregory Rotman, President



                            SALES ONLINE DIRECT, INC.
                                4 Brussels Street
                         Worcester, Massachusetts 01610

                                     CONSENT

         THIS CONSENT IS SOLICITED ON BEHALF OF THE BOARD OF DIRCTORS OF
                            SALES ONLINE DIRECT, INC.

      The undersigned stockholder of Sales Online Direct, Inc. (the "Company")
as of August 28, 2003, hereby consents, pursuant to Section 228 of the Delaware
General Corporation Law, with respect to all shares of common stock, par value
$.001 per share, of the Company held by the undersigned, to the following action
without a meeting, without prior notice and without a vote.

Proposal (1): To approve an amendment to the Company's Certificate of
Incorporation, as amended, to change the name of the Company from Sales Online
Direct, Inc. to Paid, Inc.

                CONSENT ____ CONSENT WITHHELD ____ ABSTAIN ____

Proposal (2): To approve an amendment to the Company's Certificate of
Incorporation, as amended, to effect a reverse split of the Company's
outstanding common stock at a ratio of one-for-six, to be effective at any time
prior to 12 months after the date of stockholder approval, in the discretion of
the Board of Directors.

                 CONSENT ____ CONSENT WITHHELD ____ ABSTAIN ____

Proposal (3): To approve the 2002 Stock Option Plan.

                 CONSENT ____ CONSENT WITHHELD ____ ABSTAIN ____

If no space is marked above with respect to Proposal 1, 2 or 3, the undersigned
will be deemed to consent to such proposal.

      PLEASE SIGN, DATE AND RETURN THIS CONSENT PROMPTLY, USING THE ENCLOSED
ENVELOPE. JOINT OWNERS SHOULD EACH SIGN PERSONALLY. IF SIGNING AS ATTORNEY,
EXECUTOR, ADMINISTRATOR, TRUSTEE OR GUARDIAN, PLEASE INCLUDE YOUR FULL TITLE.
CORPORATE PROXIES MUST BE SIGNED BY AN AUTHORIZED OFFICER.

Date: ___________________________________, 2003
      (Date is Mandatory for all Consents)

___________________________________________
       (Printed Name of Stockholder)


___________________________________________
        (Signature of Stockholder)


___________________________________________
(Signature of Stockholder, if held jointly)