UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934

                                 AMENDMENT NO.3*

                               CELLCOM ISRAEL LTD.
--------------------------------------------------------------------------------
                                (Name of Issuer)

                  Ordinary Shares, par value NIS 0.01 per share
--------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   M2196U-10-9
--------------------------------------------------------------------------------
                                 (CUSIP Number)

                                December 31, 2010
--------------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

     [_]  Rule 13d-1(b)

     [_]  Rule 13d-1(c)

     [X]  Rule 13d-1(d)

*    The remainder of this cover page shall be filled out for a reporting
     person's initial filing on this form with respect to the subject class of
     securities, and for any subsequent amendment containing information which
     would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).





                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     PEC Israel Economic Corporation
     13-1143258
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Maine
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           12,187,500
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             12,187,500
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     12,187,500
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [_]
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     12.25%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     CO
--------------------------------------------------------------------------------


                               Page 2 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     DIC Communication and Technology Ltd.
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           12,188,355
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             12,188,355
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     12,188,355
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [_]
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     12.25%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     CO
--------------------------------------------------------------------------------


                               Page 3 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     Discount Investment Corporation Ltd.
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,450,000 (*)
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,450,000 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,450,000 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.73%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     CO
--------------------------------------------------------------------------------

(*)  Includes (i) 24,375,855 Ordinary Shares held by PEC Israel Economic
     Corporation and DIC Communication and Technology Ltd., which are
     wholly-owned subsidiaries of Discount Investment Corporation Ltd. ("DIC");
     (ii) 23,661,645 Ordinary Shares held directly by DIC; and (iii) 3,412,500
     Ordinary Shares, representing approximately 3.43% of the outstanding
     Ordinary Shares, held by two shareholders whose voting rights in respect of
     these shares are vested in DIC and whose dispositive power in respect of
     these shares is subject to certain rights of DIC, (collectively, the "DIC
     Shareholdings"). Does not include 15,094 Ordinary Shares held by
     unaffiliated third-party client accounts managed by Epsilon Investment
     House Ltd., an indirect subsidiary of DIC, as portfolio managers (the
     "Epsilon Shareholdings"). The reporting person disclaims beneficial
     ownership of the Epsilon Shareholdings.


(**) Excludes the Epsilon Shareholdings.


                               Page 4 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     IDB Development Corporation Ltd.
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,509,347 (*)
by Each Reporting       -------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,509,347 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,509,347 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.79%%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     CO
--------------------------------------------------------------------------------

(*)  Includes (i) the DIC Shareholdings; and (ii) 59,347 Ordinary Shares held by
     subsidiaries of Clal Insurance Enterprises Holdings Ltd. ("CIEH"), a
     subsidiary of IDB Development Corporation Ltd., for their own account. Does
     not include (i) 1,890,751 Ordinary Shares held for members of the public
     through, among others, provident funds, mutual funds, pension funds,
     exchange traded funds and insurance policies, which are managed by
     subsidiaries of CIEH and 7,948 Ordinary Shares held by unaffiliated
     third-party client accounts managed by subsidiaries of CIEH as portfolio
     managers (collectively, the "CIEH Shareholdings"); and (ii) the Epsilon
     Shareholdings. The reporting person disclaims beneficial ownership of the
     CIEH Shareholdings and the Epsilon Shareholdings. See Item 4.

(**) Excludes the CIEH Shareholdings and the Epsilon Shareholdings.


                               Page 5 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     IDB Holding Corporation Ltd.
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,509,347 (*)
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,509,347 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,509,347 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.79%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     CO
--------------------------------------------------------------------------------

(*)  Includes (i) the DIC Shareholdings; and (ii) 59,347 Ordinary Shares held by
     subsidiaries of CIEH for their own account. Does not include the CIEH
     Shareholdings and the Epsilon Shareholdings. The reporting person disclaims
     beneficial ownership of the CIEH Shareholdings and the Epsilon
     Shareholdings. See Item 4.

(**) Excludes the CIEH Shareholdings and the Epsilon Shareholdings.


                               Page 6 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     Nochi Dankner
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,509,347 (*)
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,509,347 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,509,347 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.79%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     IN
--------------------------------------------------------------------------------

(*)  Includes (i) the DIC Shareholdings; and (ii) 59,347 Ordinary Shares held by
     subsidiaries of CIEH for their own account. Does not include the CIEH
     Shareholdings and the Epsilon Shareholdings. The reporting person disclaims
     beneficial ownership of the CIEH Shareholdings and the Epsilon
     Shareholdings. See Item 4.

(**) Excludes the CIEH Shareholdings and the Epsilon Shareholdings.


                               Page 7 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     Shelly Bergman
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,509,347 (*)
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,509,347 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,509,347 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.79%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     IN
--------------------------------------------------------------------------------

(*)  Includes (i) the DIC Shareholdings; and (ii) 59,347 Ordinary Shares held by
     subsidiaries of CIEH for their own account. Does not include the CIEH
     Shareholdings and the Epsilon Shareholdings. The reporting person disclaims
     beneficial ownership of the CIEH Shareholdings and the Epsilon
     Shareholdings. See Item 4.

(**) Excludes the CIEH Shareholdings and the Epsilon Shareholdings.


                               Page 8 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     Ruth Manor
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,509,347 (*)
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,509,347 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,509,347 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.79%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     IN
--------------------------------------------------------------------------------

(*)  Includes (i) the DIC Shareholdings; and (ii) 59,347 Ordinary Shares held by
     subsidiaries of CIEH for their own account. Does not include the CIEH
     Shareholdings and the Epsilon Shareholdings. The reporting person disclaims
     beneficial ownership of the CIEH Shareholdings and the Epsilon
     Shareholdings. See Item 4.

(**) Excludes the CIEH Shareholdings and the Epsilon Shareholdings.


                               Page 9 of 13 pages



                                  SCHEDULE 13G

CUSIP NO.  M2196U-10-9

--------------------------------------------------------------------------------
1.   Names of Reporting Person.
     I.R.S. Identification Nos. of above persons (entities only)

     Avraham Livnat
--------------------------------------------------------------------------------
2.   Check the Appropriate Box if a Member of a Group (See Instructions)
     (a)  [X]
     (b)  [_]
--------------------------------------------------------------------------------
3.   SEC Use only

--------------------------------------------------------------------------------
4.   Citizenship or Place of Organization
     Israel
--------------------------------------------------------------------------------
                        5.   Sole Voting Power
                             0
                        --------------------------------------------------------
Number of Shares        6.   Shared Voting Power
Beneficially Owned           51,509,347 (*)
by Each Reporting       --------------------------------------------------------
Person With:            7.   Sole Dispositive Power
                             0
                        --------------------------------------------------------
                        8.   Shared Dispositive Power
                             51,509,347 (*)
--------------------------------------------------------------------------------
9.   Aggregate Amount Beneficially Owned by Each Reporting Person
     51,509,347 (*)
--------------------------------------------------------------------------------
10.  Check if the Aggregate Amount in Row (9) Excludes Certain Shares
     (See Instructions)  [X] (**)
--------------------------------------------------------------------------------
11.  Percent of Class Represented by Amount in Row (9)
     51.79%
--------------------------------------------------------------------------------
12.  Type of Reporting Person (See Instructions)
     IN
--------------------------------------------------------------------------------

(*)  Includes (i) the DIC Shareholdings; and (ii) 59,347 Ordinary Shares held by
     subsidiaries of CIEH for their own account. Does not include the CIEH
     Shareholdings and the Epsilon Shareholdings. The reporting person disclaims
     beneficial ownership of the CIEH Shareholdings and the Epsilon
     Shareholdings. See Item 4.

(**) Excludes the CIEH Shareholdings and the Epsilon Shareholdings.


                              Page 10 of 13 pages



ITEM 1(A). NAME OF ISSUER:

     Cellcom Israel Ltd. (the "Issuer")

ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

     10 Hagavish Street
     Netanya 42140
     Israel

ITEM 2(A). NAME OF PERSON FILING:

     This Statement is filed by:

     (1) PEC Israel Economic Corporation

     (2) DIC Communication and Technology Ltd.

     (3) Discount Investment Corporation Ltd.

     (4) IDB Development Corporation Ltd.

     (5) IDB Holding Corporation Ltd.

     (6) Mr. Nochi Dankner

     (7) Mrs. Shelly Bergman

     (8) Mrs. Ruth Manor and

     (9) Mr. Avraham Livnat

     The foregoing entities and individuals are collectively referred to in this
Statement as the "Reporting Persons".

     (1) PEC Israel Economic Corporation, a Maine private corporation ("PEC"),
holds directly Ordinary Shares, par value NIS 0.01 per share, of the Issuer (the
"Ordinary Shares").

     (2) DIC Communication and Technology Ltd., an Israeli private corporation
("DIC Communication"), holds directly Ordinary Shares.

     (3) PEC and DIC Communication are wholly owned subsidiaries of Discount
Investment Corporation Ltd., an Israeli public corporation ("DIC"). By reason of
DIC's control of PEC and DIC Communication, DIC may be deemed beneficial owner
of, and to share the power to vote and dispose of, the Ordinary Shares held by
PEC and DIC Communication. Also, DIC holds directly Ordinary Shares, and the
voting rights in respect of additional Ordinary Shares held by two other
shareholders of the Issuer.

     (4) DIC is a majority owned subsidiary of IDB Development Corporation Ltd.,
an Israeli private corporation ("IDB Development"). By reason of IDB
Development's control of DIC, IDB Development may be deemed beneficial owner of,
and to share the power to vote and dispose of, the Ordinary Shares owned
beneficially by DIC. Also, other subsidiaries of IDB Development hold directly
Ordinary Shares for their own account. By reason of IDB Development's control of
these other subsidiaries, IDB Development may be deemed beneficial owner of, and
to share the power to vote and dispose of, the Ordinary Shares owned
beneficially by these other subsidiaries.

     (5) IDB Development is a wholly owned subsidiary of IDB Holding Corporation
Ltd., an Israeli public corporation ("IDB Holding"). By reason of IDB Holding's
control of IDB Development, IDB Holding may be deemed beneficial owner of, and
to share the power to vote and dispose of, the Ordinary Shares owned
beneficially by IDB Development.

     (6) Mr. Nochi Dankner, Mrs. Shelly Bergman, Mrs. Ruth Manor and Mr. Avraham
Livnat may, by reason of their interests in, and relationships among them with
respect to, IDB Holding, be deemed to control the corporations referred to in
paragraphs (1) - (5) above. By reason of the control of IDB Holding by Nochi
Dankner, Shelly Bergman, Ruth Manor and Avraham Livnat, and the relations among
them, Nochi Dankner, Shelly Bergman, Ruth Manor and Avraham Livnat may each be
deemed beneficial owner of, and to share the power to vote and dispose of, the
Ordinary Shares owned beneficially by IDB Development.


                              Page 11 of 13 pages



ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

Name of Reporting Person                 Address

PEC Israel Economic Corporation          The Triangular Tower, 44th Floor, 3
                                         Azrieli Center, Tel Aviv 67023, Israel.

DIC Communication and Technology Ltd.    The Triangular Tower, 44th Floor, 3
                                         Azrieli Center, Tel Aviv 67023, Israel.

Discount Investment Corporation Ltd.     The Triangular Tower, 44th Floor, 3
                                         Azrieli Center, Tel Aviv 67023, Israel.

IDB Development Corporation Ltd.         The Triangular Tower, 44th Floor, 3
                                         Azrieli Center, Tel Aviv 67023, Israel.

IDB Holding Corporation Ltd.             The Triangular Tower, 44th Floor, 3
                                         Azrieli Center, Tel Aviv 67023, Israel.

Mr. Nochi Dankner                        The Triangular Tower, 44th Floor, 3
                                         Azrieli Center, Tel Aviv 67023, Israel.

Mrs. Shelly Bergman                      9 Hamishmar Ha'Ezrachi Street, Afeka,
                                         Tel Aviv 69697, Israel.

Mrs. Ruth Manor                          26 Hagderot Street, Savyon 56526,
                                         Israel.

Mr. Avraham Livnat                       Taavura Junction, Ramle 72102, Israel.

ITEM 2(C).                               PLACE OF ORGANIZATION OR CITIZENSHIP:

PEC Israel Economic Corporation          Maine, U.S.A.
DIC Communication and Technology Ltd.    Israel
Discount Investment Corporation Ltd.     Israel
IDB Development Corporation Ltd.         Israel
IDB Holding Corporation Ltd.             Israel
Mr. Nochi Dankner                        Israeli
Mrs. Shelly Bergman                      Israeli
Mrs. Ruth Manor                          Israeli
Mr. Avraham Livnat                       Israeli

ITEM 2(D). TITLE OF CLASS OF SECURITIES:

     Ordinary Shares

ITEM 2(E). CUSIP NUMBER:

     M2196U-10-9

ITEM 3. Not applicable.

ITEM 4. OWNERSHIP

(a)  Amount beneficially owned: See Row 9 of cover page for each Reporting
     Person.

(b)  Percent of class: See Row 11 of cover page for each Reporting Person. The
     percent is based on 99,464,750 Ordinary Shares outstanding as of December
     31, 2010.

(c)  Number of shares as to which the person has:

     (i)  Sole power to vote or to direct the vote: See Row 5 of cover page for
          each Reporting Person.

     (ii) Shared power to vote or direct the vote: See Row 6 of cover page for
          each Reporting Person.

     (iii) Sole power to dispose or to direct the disposition of: See Row 7 of
          cover page for each Reporting Person.

     (iv) Shared power to dispose or to direct the disposition of: See Row 8 of
          cover page for each Reporting Person.

Each of IDB Development, IDB Holding, Nochi Dankner, Shelly Bergman, Ruth Manor
and Avraham Livnat disclaims beneficial ownership, and this Statement shall not
be construed as an admission by each of them that they are the beneficial
owners, of the Ordinary Shares covered by this Statement.


                              Page 12 of 13 pages



ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

     Not applicable.

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

     Not applicable.

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
        SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

     Not applicable.

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

     See Item 2(a) above.

ITEM 9. NOTICE OF DISSOLUTION OF GROUP.

     Not applicable.

ITEM 10. CERTIFICATION.

     Not applicable.

                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date: January 19, 2011

                    PEC ISRAEL ECONOMIC CORPORATION
                    DIC COMMUNICATION AND TECHNOLOGY LTD.
                    DISCOUNT INVESTMENT CORPORATION LTD.
                    IDB DEVELOPMENT CORPORATION LTD.
                    IDB HOLDING CORPORATION LTD.
                    NOCHI DANKNER
                    SHELLY BERGMAN
                    RUTH MANOR
                    AVRAHAM LIVNAT

                    BY: DISCOUNT INVESTMENT CORPORATION LTD.

                                  (signed)
                    BY: ______________________________

                    Michel Dahan and Kurt Keren, authorized signatories of
                    Discount Investment Corporation Ltd., for itself and on
                    behalf of PEC Israel Economic Corporation, DIC Communication
                    and Technology Ltd., IDB Development Corporation Ltd., IDB
                    Holding Corporation Ltd., Nochi Dankner, Shelly Bergman,
                    Ruth Manor and Avraham Livnat, pursuant to agreements
                    annexed as Exhibits 1 through 8 to the intial Statement on
                    Schedule 13G filed by the Reporting Person with the
                    Securities and Exchange Commission on February 6, 2008.


                              Page 13 of 13 pages