SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                ----------------

                                  SCHEDULE 13G
                                 (Rule 13d-102)

                                ----------------

    INFORMATION TO BE INCLUDED IN STATEMENTS PURSUANT TO RULES 13d-1(b), (c)
        AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 UNDER THE
                         SECURITIES EXCHANGE ACT OF 1934

                 THE GREAT ATLANTIC & PACIFIC TEA COMPANY, INC.
                                (Name of Issuer)

                     COMMON STOCK, $1.00 PAR VALUE PER SHARE
                         (Title of Class of Securities)

                                    390064103
                                 (CUSIP Number)

                                 March 19, 2007
             (Date of Event Which Requires Filing of this Statement)

         Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

         [ ] Rule 13d-1(b)

         [X] Rule 13d-1(c)

         [ ] Rule 13d-1(d)

-----------

         * The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).






Schedule 13G

CUSIP No. 390064103                                              PAGE 2 OF 9
------------------------------------------------------------------------------
(1)   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      Prentice Capital Management, LP
------------------------------------------------------------------------------
(2)   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                        (a) [ ]
                                                        (b) [X]
------------------------------------------------------------------------------
(3)   SEC USE ONLY
------------------------------------------------------------------------------
(4)   CITIZENSHIP OR PLACE OF ORGANIZATION
                      Delaware
------------------------------------------------------------------------------

NUMBER OF         (5)  SOLE VOTING POWER
                                 0
SHARES             -----------------------------------------------------------

BENEFICIALLY      (6)  SHARED VOTING POWER
                                 3,158,409 (See Item 4)
OWNED BY           -----------------------------------------------------------

EACH              (7)  SOLE DISPOSITIVE POWER
                                 0
REPORTING          -----------------------------------------------------------

PERSON WITH       (8)  SHARED DISPOSITIVE POWER
                                 3,158,409 (See Item 4)
------------------------------------------------------------------------------
         (9)   AGGREGATE AMOUNT BENEFICIALLY OWNED
               BY EACH REPORTING PERSON
                                 3,158,409 (See Item 4)
------------------------------------------------------------------------------
         (10)  CHECK BOX IF THE AGGREGATE AMOUNT
               IN ROW (9) EXCLUDES CERTAIN SHARES                       [ ]
------------------------------------------------------------------------------
         (11)  PERCENT OF CLASS REPRESENTED
               BY AMOUNT IN ROW (9)
                                 7.61% (See Item 4)
------------------------------------------------------------------------------
         (12)  TYPE OF REPORTING PERSON
                                 PN
------------------------------------------------------------------------------





Schedule 13G

CUSIP No. 390064103                                              PAGE 3 OF 9
------------------------------------------------------------------------------
(1)   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      Michael Zimmerman
------------------------------------------------------------------------------
(2)   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                        (a) [ ]
                                                        (b) [X]
------------------------------------------------------------------------------
(3)   SEC USE ONLY
------------------------------------------------------------------------------
(4)   CITIZENSHIP OR PLACE OF ORGANIZATION
                      United States of America
------------------------------------------------------------------------------

NUMBER OF         (5)  SOLE VOTING POWER
                                 0
SHARES             -----------------------------------------------------------

BENEFICIALLY      (6)  SHARED VOTING POWER
                                 3,158,409 (See Item 4)
OWNED BY           -----------------------------------------------------------

EACH              (7)  SOLE DISPOSITIVE POWER
                                 0
REPORTING          -----------------------------------------------------------

PERSON WITH       (8)  SHARED DISPOSITIVE POWER
                                 3,158,409 (See Item 4)
------------------------------------------------------------------------------
         (9)   AGGREGATE AMOUNT BENEFICIALLY OWNED
               BY EACH REPORTING PERSON
                                 3,158,409 (See Item 4)
------------------------------------------------------------------------------
         (10)  CHECK BOX IF THE AGGREGATE AMOUNT
               IN ROW (9) EXCLUDES CERTAIN SHARES                       [ ]
------------------------------------------------------------------------------
         (11)  PERCENT OF CLASS REPRESENTED
               BY AMOUNT IN ROW (9)
                                 7.61% (See Item 4)
------------------------------------------------------------------------------
         (12)  TYPE OF REPORTING PERSON
                                 IN
------------------------------------------------------------------------------





Schedule 13G

CUSIP No. 390064103                                              PAGE 4 OF 9

ITEM 1(a).    NAME OF ISSUER:

              THE GREAT ATLANTIC AND PACIFIC TEA COMPANY, INC.  (the  "Company")

ITEM 1(b).    ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

              2 Paragon Drive
              Montvale, NJ  07645

ITEM 2(a).    NAME OF PERSON FILING:

              This statement is filed by the entities and  persons listed below,
all of whom together are referred to herein as the "Reporting Persons":

              (i)   Prentice   Capital   Management,   LP,  a  Delaware  limited
                    partnership ("Prentice Capital Management"), with respect to
                    the Common  Stock,  $1.00 par value per share of the Company
                    (the  "Shares"),  reported  in  this  Schedule  13G  held by
                    certain investment funds and managed accounts.

              (ii)  Michael  Zimmerman,  who  is  the  Managing  Member  of  (a)
                    Prentice Management GP, LLC, the general partner of Prentice
                    Capital  Management,  (b)  Prentice  Capital  GP,  LLC,  the
                    general partner of certain investment funds and (c) Prentice
                    Capital GP II, LLC, the managing member of Prentice  Capital
                    GP  II,  LP,  which  is  the  general   partner  of  certain
                    investment  funds,  with  respect to the Shares  reported in
                    this  Schedule  13G held by  certain  investment  funds  and
                    managed accounts.

ITEM 2(b).    ADDRESS OF PRINCIPAL BUSINESS OFFICE:

         The address of the principal business office of Prentice Capital
Management and Michael Zimmerman is 623 Fifth Avenue, 32nd Floor, New York, New
York 10022.

ITEM 2(c).    CITIZENSHIP:

              Prentice  Capital  Management is a Delaware  limited  partnership.
Michael Zimmerman is a United States citizen.

ITEM 2(d).    TITLE OF CLASS OF SECURITIES:

              Common Stock, $1.00 par value per share

ITEM 2(e).    CUSIP NUMBER:

              390064103






Schedule 13G

CUSIP No. 390064103                                              PAGE 5 OF 9

ITEM 3.      IF THIS STATEMENT IS FILED PURSUANT TO 13d-1(b) OR 13d-2(b) OR (c),
CHECK WHETHER THE PERSON FILING IS A:

             (a) [ ]  Broker or dealer registered under Section 15
                      of the Act;

             (b) [ ]  Bank as defined in Section 3(a)(6) of the
                      Act;

             (c) [ ]  Insurance Company as defined in Section
                      3(a)(19) of the Act;

             (d) [ ]  Investment Company registered under Section 8
                      of the Investment Company Act of 1940;

             (e) [ ]  Investment Adviser registered under Section 203 of
                      the Investment Advisers Act of 1940: see
                      Rule 13d-1(b)(1)(ii)(E);

             (f) [ ]  Employee Benefit Plan, Pension Fund which is subject
                      to the provisions of the Employee Retirement Income
                      Security Act of 1974 or Endowment Fund; see
                      Rule 13d-1(b)(1)(ii)(F);

             (g) [ ]  Parent Holding Company, in accordance with
                      Rule 13d-1(b)(ii)(G);

             (h) [ ]  Savings Associations as defined in Section 3(b)
                      of the Federal Deposit Insurance Act;

             (i) [ ]  Church Plan that is excluded from the definition
                      of an investment company under Section 3(c)(14)
                      of the Investment Company Act of 1940;

             (j) [ ]  Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

      IF THIS STATEMENT IS FILED PURSUANT TO Rule 13d-1(c), CHECK THIS
BOX. [x]





Schedule 13G

CUSIP No. 390064103                                              PAGE 6 OF 9

ITEM 4.       OWNERSHIP.

              Prentice  Capital  Management  serves as  investment  manager to a
number of investment funds (including  Prentice Capital  Partners,  LP, Prentice
Capital  Partners QP, LP, Prentice  Capital  Offshore,  Ltd.,  Prentice  Special
Opportunities,  LP, Prentice Special Opportunities  Offshore,  Ltd. and Prentice
Special Opportunities Master, L.P.) and manages investments for certain entities
in  managed  accounts  with  respect  to which  it has  voting  and  dispositive
authority over the Shares  reported in this Schedule 13G.  Michael  Zimmerman is
the Managing  Member of (a) Prentice  Management GP, LLC the general  partner of
Prentice Capital  Management,  (b) Prentice Capital GP, LLC, the general partner
of certain  investment  funds and (c) Prentice  Capital GP II, LLC, the managing
member of Prentice  Capital GP II, LP,  which is the general  partner of certain
investment  funds.  As  such,  he may be  deemed  to  control  Prentice  Capital
Management and certain of the investment funds and therefore may be deemed to be
the beneficial  owner of the  securities  reported in this Schedule 13G. Each of
Michael Zimmerman and Prentice Capital Management disclaims beneficial ownership
of all of the Shares reported in this Schedule 13G.

              The  percentages  used herein are  calculated  based on the Shares
issued and  outstanding  as of January 5, 2007,  as  reported  in the  Company's
quarterly report on Form 10-Q filed with the Securities and Exchange  Commission
by the Company for the quarterly period ended December 2, 2006.

     A. Prentice Capital Management

        (a) Amount beneficially owned: 3,158,409

        (b) Percent of class: 7.61%

        (c) Number of shares as to which such person has:

            (i)   sole power to vote or to direct the vote: 0

            (ii)  shared power to vote or to direct the vote: 3,158,409

            (iii) sole power to dispose or to direct the disposition: 0

            (iv)  shared power to dispose or to direct the disposition:
                    3,158,409

     B. Michael Zimmerman

        (a) Amount beneficially owned: 3,158,409

        (b) Percent of class: 7.61%

        (c) Number of shares as to which such person has:

            (i)   sole power to vote or to direct the vote: 0

            (ii)  shared power to vote or to direct the vote: 3,158,409




Schedule 13G

CUSIP No. 390064103                                              PAGE 7 OF 9

            (iii) sole power to dispose or to direct the disposition: 0

            (iv)  shared power to dispose or to direct the disposition:
                    3,158,409

ITEM 5.      OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

             Not applicable.

ITEM 6.      OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

             Not applicable.

ITEM 7.      IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
             ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT
             HOLDING COMPANY.

             Not applicable.

ITEM 8.      IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

             See Item 4.

ITEM 9.      NOTICE OF DISSOLUTION OF GROUP.

             Not applicable.

ITEM 10.     CERTIFICATION.  (if filing pursuant to Rule 13d-1(c))

             Each  of  the  Reporting   Persons   hereby   makes  the  following
certification:

             By signing below each Reporting Person  certifies that, to the best
of its knowledge and belief, the securities  referred to above were not acquired
and  are  not  held  for the  purpose  of or with  the  effect  of  changing  or
influencing  the control of the issuer of the  securities  and were not acquired
and not held in connection  with or as a participant in any  transaction  having
that purpose or effect.





Schedule 13G

CUSIP No. 390064103                                              PAGE 8 OF 9

                                   SIGNATURES

     After reasonable  inquiry and to the best of our  knowledge and belief, the
undersigned  certify that the  information set forth  in this statement is true,
complete and correct.



DATED:  March 28, 2007                 PRENTICE CAPITAL MANAGEMENT, LP

                                       /s/ Michael Weiss
                                       ---------------------------------
                                       Name:  Michael Weiss
                                       Title: Chief Financial Officer

                                       MICHAEL ZIMMERMAN

                                       /s/  Michael Zimmerman
                                       ---------------------------------
                                       Michael Zimmerman




















Schedule 13G

CUSIP No. 390064103                                              PAGE 9 OF 9


                                    EXHIBIT 1

                           JOINT ACQUISITION STATEMENT

                            PURSUANT TO RULE 13d-1(k)

     The  undersigned  acknowledge  and agree that the  foregoing  statement  on
Schedule  13G,  is  filed  on  behalf  of each of the  undersigned  and that all
subsequent  amendments  to this  statement  on Schedule  13G,  shall be filed on
behalf of each of the  undersigned  without the  necessity of filing  additional
joint  acquisition  statements.  The undersigned  acknowledge that each shall be
responsible for the timely filing of such  amendments,  and for the completeness
and accuracy of the  information  concerning  him or it contained  therein,  but
shall not be responsible  for the  completeness  and accuracy of the information
concerning the others, except to the extent that he or it knows or has reason to
believe that such information is inaccurate.



DATED:  March 28, 2007                 PRENTICE CAPITAL MANAGEMENT, LP

                                       /s/ Michael Weiss
                                       ---------------------------------
                                       Name:  Michael Weiss
                                       Title: Chief Financial Officer

                                       MICHAEL ZIMMERMAN

                                       /s/  Michael Zimmerman
                                       ---------------------------------
                                       Michael Zimmerman