SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                ----------------

                                  SCHEDULE 13G
                                 (Rule 13d-102)

                                ----------------

    INFORMATION TO BE INCLUDED IN STATEMENTS PURSUANT TO RULES 13d-1(b), (c)
        AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 UNDER THE
                        SECURITIES EXCHANGE ACT OF 1934*

                 THE GREAT ATLANTIC & PACIFIC TEA COMPANY, INC.
                                (Name of Issuer)

                     COMMON STOCK, $1.00 PAR VALUE PER SHARE
                         (Title of Class of Securities)

                                    390064103
                                 (CUSIP Number)

                                February 14, 2008
             (Date of Event Which Requires Filing of this Statement)

         Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

         [ ] Rule 13d-1(b)

         [X] Rule 13d-1(c)

         [ ] Rule 13d-1(d)

-----------

         * The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).








Schedule 13G

CUSIP No. 390064103                                                PAGE 2 OF 8
------------------------------------------------------------------------------
(1)     NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
        Prentice Capital Management, LP
------------------------------------------------------------------------------
(2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                     (a) [ ]
                                                                     (b) [X]
------------------------------------------------------------------------------
(3)     SEC USE ONLY
------------------------------------------------------------------------------
(4)     CITIZENSHIP OR PLACE OF ORGANIZATION
                         Delaware
------------------------------------------------------------------------------

NUMBER OF         (5)      SOLE VOTING POWER
                                     0
SHARES            ------------------------------------------------------------

BENEFICIALLY      (6)      SHARED VOTING POWER
                                     3,002,821 (See Item 4)
OWNED BY          ------------------------------------------------------------
EACH              (7)      SOLE DISPOSITIVE POWER
                                     0
REPORTING         ------------------------------------------------------------

PERSON WITH       (8)      SHARED DISPOSITIVE POWER
                                     3,002,821 (See Item 4)
------------------------------------------------------------------------------
        (9)  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                     3,002,821 (See Item 4)
------------------------------------------------------------------------------
        (10) CHECK BOX IF THE AGGREGATE AMOUNT
             IN ROW (9) EXCLUDES CERTAIN SHARES                           [ ]
------------------------------------------------------------------------------
        (11) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                                     5.27% (See Item 4)
------------------------------------------------------------------------------
        (12) TYPE OF REPORTING PERSON
                                     PN
------------------------------------------------------------------------------






 Schedule 13G

CUSIP No. 390064103                                                PAGE 3 OF 8

------------------------------------------------------------------------------
(1)     NAME OF REPORTING PERSON
        S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
        Michael Zimmerman
------------------------------------------------------------------------------
(2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                     (a) [ ]
                                                                     (b) [X]
------------------------------------------------------------------------------
(3)     SEC USE ONLY
------------------------------------------------------------------------------
(4)     CITIZENSHIP OR PLACE OF ORGANIZATION
                         United States of America
------------------------------------------------------------------------------

NUMBER OF         (5)      SOLE VOTING POWER
                                     0
SHARES            ------------------------------------------------------------

BENEFICIALLY      (6)      SHARED VOTING POWER
                                     3,002,821 (See Item 4)
OWNED BY           ------------------------------------------------------------

EACH              (7)      SOLE DISPOSITIVE POWER
                                     0
REPORTING         ------------------------------------------------------------

PERSON WITH       (8)      SHARED DISPOSITIVE POWER
                                     3,002,821 (See Item 4)
------------------------------------------------------------------------------
         (9)      AGGREGATE AMOUNT BENEFICIALLY OWNED
                  BY EACH REPORTING PERSON
                                     3,002,821 (See Item 4)
------------------------------------------------------------------------------
         (10)     CHECK BOX IF THE AGGREGATE AMOUNT
                  IN ROW (9) EXCLUDES CERTAIN SHARES                      [ ]
------------------------------------------------------------------------------
         (11)     PERCENT OF CLASS REPRESENTED
                  BY AMOUNT IN ROW (9)
                                     5.27% (See Item 4)
------------------------------------------------------------------------------
         (12)     TYPE OF REPORTING PERSON
                                     IN
------------------------------------------------------------------------------






Schedule 13G

CUSIP No. 390064103                                                  PAGE 4 OF 8

ITEM 1(a).  NAME OF ISSUER:

            THE GREAT ATLANTIC AND PACIFIC TEA COMPANY, INC. (the "Company")

ITEM 1(b).  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

            2 Paragon Drive
            Montvale, NJ 07645

ITEM 2(a).  NAME OF PERSON FILING:

            This statement is filed by the entities and persons listed
below, all of whom together are referred to herein as the "Reporting Persons":

            (i)  Prentice Capital Management, LP, a Delaware limited
                 partnership ("Prentice Capital Management"), with
                 respect to the Common Stock, $1.00 par value per
                 share of the Company (the "Shares"), reported in this
                 Schedule 13G held by certain investment funds and
                 managed accounts.

            (ii) Michael Zimmerman, who is the Managing Member of (a)
                 Prentice Management GP, LLC, the general partner of
                 Prentice Capital Management, (b) Prentice Capital GP,
                 LLC, the general partner of certain investment funds
                 and (c) Prentice Capital GP II, LLC, the managing
                 member of Prentice Capital GP II, LP, which is the
                 general partner of certain investment funds, with
                 respect to the Shares reported in this Schedule 13G
                 held by certain investment funds and managed
                 accounts.

ITEM 2(b).  ADDRESS OF PRINCIPAL BUSINESS OFFICE:

         The address of the principal business office of Prentice Capital
Management and Michael Zimmerman is 623 Fifth Avenue, 32nd Floor, New York, New
York 10022.

ITEM 2(c).  CITIZENSHIP:

            Prentice Capital Management is a Delaware limited partnership.
Michael Zimmerman is a United States citizen.

ITEM 2(d).  TITLE OF CLASS OF SECURITIES:

            Common Stock, $1.00 par value per share

ITEM 2(e).  CUSIP NUMBER:

            390064103







Schedule 13G

CUSIP No. 390064103                                                  PAGE 5 OF 8

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO 13d-1(b) OR 13d-2(b) OR (c),
CHECK WHETHER THE PERSON FILING IS A:

           (a)[ ]  Broker or dealer registered under Section 15 of the Act;

           (b)[ ]  Bank as defined in Section 3(a)(6) of the Act;

           (c)[ ]  Insurance Company as defined in Section 3(a)(19) of the Act;

           (d)[ ]  Investment Company registered under Section 8 of the
                   Investment Company Act of 1940;

           (e)[ ] Investment Adviser registered under Section 203 of the
                  Investment Advisers Act of 1940:  see Rule 13d-1(b)(1)(ii)(E);

           (f)[ ] Employee Benefit Plan, Pension Fund which is subject to the
                  provisions of the Employee Retirement Income Security Act of
                  1974 or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F);

           (g)[ ] Parent Holding Company, in accordance with
                  Rule 13d-1(b)(ii)(G);

           (h)[ ] Savings Associations as defined in Section 3(b) of the
                  Federal Deposit Insurance Act;

           (i)[ ] Church Plan that is excluded from the definition of an
                  investment company under Section 3(c)(14) of the Investment
                  Company Act of 1940;

           (j)[ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

         IF THIS STATEMENT IS FILED PURSUANT TO Rule 13d-1(c), CHECK THIS
BOX. [x]








Schedule 13G

CUSIP No. 390064103                                                  PAGE 6 OF 8

ITEM 4.     OWNERSHIP.

            Prentice Capital Management serves as investment manager to a
number of investment funds (including Prentice Capital Partners, LP, Prentice
Capital Partners QP, LP, Prentice Capital Offshore, Ltd., Prentice Special
Opportunities, LP, Prentice Special Opportunities Offshore, Ltd. and Prentice
Special Opportunities Master, L.P.) and manages investments for certain entities
in managed accounts with respect to which it has voting and dispositive
authority over the Shares reported in this Schedule 13G. Michael Zimmerman is
the Managing Member of (a) Prentice Management GP, LLC the general partner of
Prentice Capital Management, (b) Prentice Capital GP, LLC, the general partner
of certain investment funds and (c) Prentice Capital GP II, LLC, the managing
member of Prentice Capital GP II, LP, which is the general partner of certain
investment funds. As such, he may be deemed to control Prentice Capital
Management and certain of the investment funds and therefore may be deemed to be
the beneficial owner of the securities reported in this Schedule 13G. Each of
Michael Zimmerman and Prentice Capital Management disclaims beneficial ownership
of all of the Shares reported in this Schedule 13G.

            The percentages used herein are calculated based on the
57,000,320 Shares issued and outstanding as of January 4, 2008, as reported in
the Company's quarterly report on Form 10-Q filed with the Securities and
Exchange Commission by the Company for the quarterly period ended December 1,
2007.

         A.   Prentice Capital Management

              (a) Amount beneficially owned: 3,002,821

              (b) Percent of class: 5.27%

              (c) Number of shares as to which such person has:

                  (i)   sole power to vote or to direct the vote: 0

                  (ii)  shared power to vote or to direct the vote: 3,002,821

                  (iii) sole power to dispose or to direct the disposition: 0

                  (iv)  shared power to dispose or to direct the disposition:
                        3,002,821

         B.   Michael Zimmerman

              (a) Amount beneficially owned: 3,002,821

              (b) Percent of class: 5.27%

              (c) Number of shares as to which such person has:

                  (i)   sole power to vote or to direct the vote: 0

                  (ii)  shared power to vote or to direct the vote: 3,002,821





Schedule 13G

CUSIP No. 390064103                                                  PAGE 7 OF 8

                  (iii) sole power to dispose or to direct the disposition: 0

                  (iv)  shared power to dispose or to direct the disposition:
                        3,002,821

ITEM 5.     OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

            Not applicable.

ITEM 6.     OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

            Not applicable.

ITEM 7.     IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
            THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

            Not applicable.

ITEM 8.     IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

            See Item 4.

ITEM 9.     NOTICE OF DISSOLUTION OF GROUP.

            Not applicable.

ITEM 10.    CERTIFICATION.  (if filing pursuant to Rule 13d-1(c))

            Each of the Reporting Persons hereby makes the following
certification:

            By signing below each Reporting Person certifies that, to the
best of its knowledge and belief, the securities referred to above were not
acquired and are not held for the purpose of or with the effect of changing or
influencing the control of the issuer of the securities and were not acquired
and not held in connection with or as a participant in any transaction having
that purpose or effect.








Schedule 13G

CUSIP No. 390064103                                                  PAGE 8 OF 8

                                   SIGNATURES

         After reasonable inquiry and to the best of our knowledge and belief,
the undersigned certify that the information set forth in this statement is
true, complete and correct.



DATED:  February 26, 2008              PRENTICE CAPITAL MANAGEMENT, LP

                                       /s/ Michael Weiss
                                       -------------------------------
                                       Name:   Michael Weiss
                                       Title:  Chief Financial Officer

                                       MICHAEL ZIMMERMAN

                                       /s/ Michael Zimmerman
                                       -------------------------------
                                       Michael Zimmerman




                                   EXHIBIT 1

                           JOINT ACQUISITION STATEMENT

                            PURSUANT TO RULE 13d-1(k)

     The undersigned acknowledge and agree that the foregoing statement on
Schedule 13G, is filed on behalf of each of the undersigned and that all
subsequent amendments to this statement on Schedule 13G, shall be filed on
behalf of each of the undersigned without the necessity of filing additional
joint acquisition statements. The undersigned acknowledge that each shall be
responsible for the timely filing of such amendments, and for the completeness
and accuracy of the information concerning him or it contained therein, but
shall not be responsible for the completeness and accuracy of the information
concerning the others, except to the extent that he or it knows or has reason to
believe that such information is inaccurate.



DATED:  February 26, 2008                 PRENTICE CAPITAL MANAGEMENT, LP

                                          /s/  Michael Weiss
                                          --------------------
                                          Name:  Michael Weiss
                                          Title:  Chief Financial Officer

                                          MICHAEL ZIMMERMAN

                                          /s/  Michael Zimmerman
                                          ----------------------
                                          Michael Zimmerman