Filed Pursuant to Rule 424(b)(3) Registration No. 333-106273 PROSPECTUS SUPPLEMENT (TO PROSPECTUS DATED JULY 9, 2003) $175,000,000 TRIARC COMPANIES, INC. 5% CONVERTIBLE NOTES DUE 2023 AND SHARES OF CLASS A COMMON STOCK ISSUABLE UPON CONVERSION OF THE NOTES __________________ This prospectus supplement supplements our prospectus dated July 9, 2003, relating to the offer and resale by various selling securityholders of up to $175,000,000 aggregate principal amount of our 5% Convertible Notes due 2023 and shares of our Class A common stock into which the notes are convertible. This prospectus supplement should be read in conjunction with, and may not be delivered or utilized without, the prospectus and the previous prospectus supplements. This prospectus supplement is qualified by reference to the prospectus, as supplemented, except to the extent that the information in this prospectus supplement supersedes the information contained therein. The information in the table contained under the heading "Selling Securityholders" beginning on page 58 of the prospectus is hereby amended by adding the information below with respect to persons not previously listed in the prospectus or any supplements thereto and by superseding the information with respect to persons previously listed in the prospectus or any supplements thereto that are listed below: NUMBER OF SHARES PRINCIPAL AMOUNT OF CLASS A OF NOTES COMMON STOCK BENEFICIALLY BENEFICIALLY OWNED AND OFFERED OWNED AND OFFERED SELLING SECURITYHOLDER HEREBY($) HEREBY(1) --------------------------------------------------------------------- ----------------- ----------------- AIG DKR SoundShore Holdings Ltd. .................................... 3,444,000 86,100 AIG DKR SoundShore Opportunity Holding Fund Ltd. .................... 2,519,000 62,975 AIG DKR SoundShore Strategic Holding Fund Ltd. ...................... 1,287,000 32,175 CQS Convertible & Quantitative Strategies Master Fund Limited........ 2,500,000 62,500 UBS O'Connor LLC F/B/O O'Connor Global Convertible Arbitrage Master Ltd. .................................................... 250,000 6,250 Xavex - Convertible Arbitrage 7 Fund c/o TQA Investors LLC........... 1,000,000 25,000 ------------------------------------ (1) Includes shares of Class A common stock issuable upon conversion of the notes, and assumes a conversion rate of 25 shares per $1,000 principal amount of the notes, which conversion rate is subject to adjustment as described under "Description of the Notes--Conversion of Notes" in the prospectus. Accordingly, the number of shares of Class A common stock issuable upon conversion of the notes may increase or decrease from time to time. Under the terms of the indenture, we will not issue fractional shares of Class A common stock upon conversion of the notes and, in lieu thereof, will pay cash. _______________ INVESTING IN THE SECURITIES OFFERED BY THE PROSPECTUS AND THIS PROSPECTUS SUPPLEMENT INVOLVES RISKS. SEE "RISK FACTORS" BEGINNING ON PAGE 10 OF THE PROSPECTUS. _______________ Neither the Securities and Exchange Commission, nor any state securities commission, has approved or disapproved of these securities or passed upon the accuracy or adequacy of this prospectus supplement or the prospectus. Any representation to the contrary is a criminal offense. THIS PROSPECTUS SUPPLEMENT IS DATED AUGUST 6, 2003