SOURCE: Mars, IncorporatedDESCRIPTION:
MANILA, Philippines, Oct. 28, 2015 /3BL Media/ - Mars Food, in partnership with the Sustainable Rice Platform, (SRP), a global alliance of agricultural research institutions, agri-food businesses, public sector and civil society organizations convened by the United Nations Environment Program (UNEP) and the International Rice Research Institute (IRRI), today announced the first global standard for sustainable rice at the 5th Annual Plenary Meeting and Assembly here.
As the leading corporation with the SRP and owner of the world's largest rice brand, UNCLE BEN'S®, Mars Food played a pivotal role in developing the standard. Mars Food also announced today its commitment to sustainably source 100 percent of its rice by 2020 using the SRP standard.
"Caring for our environment as well as our entire supply chain from end-to-end is more than usual corporate responsibility. It's an imperative for Mars Food," said Fiona Dawson, President of Mars Food. "Through the global standard, we hope to create benefits for all involved from the farmers to our consumers. The benefit for us is that is that we are ensuring premium quality rice, whilst also ensuring a higher income for farmers, and a better environment for current and future generations. It is a truly mutual solution."
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About Mars Food
Mars Food is a fast-growing food business, making tastier, healthier, easier meals for all consumers to enjoy.
Headquartered in Brussels, Belgium, Mars Food is a leader in producing great tasting products. Our portfolio includes the following brands: UNCLE BEN'S®, DOLMIO®, SEEDS OF CHANGE®, MasterFoods®, SUZI WAN®, EBLY®, ROYCO®, KAN TONG® and RARIS®. In 2013, global sales were approximately $2 billion.
Our ambition is to become a model business in the areas of health and nutrition and sustainability, as expressed by our purpose: Better Food Today. A Better World Tomorrow.
Mars Food is a segment of Mars, Incorporated.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M'S®, PEDIGREE®, DOUBLEMINT® and UNCLE BEN'S®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company's Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.
KEYWORDS: Ethical Production and Consumption, Business & Trade, Mars, Mars Inc, Mars Incorporated, Sustainable Rice Platform, SRP, Mars Food, Fiona Dawson, Rice Partners, Mars Mutuality Principle, UNCLE BEN'S®, United Nations Environment Program, UNEP, CropScience, food security