Building Media Relations and Online Traffic Are Key to an Integrated Press Release Strategy, According to PressRelease.com

For public outreach campaigns and their success can mean different things to different companies; according to PressRelease.com, building media relations and growing online visibility is the ideal start.



SARASOTA, Fla. - September 29, 2020 - (Newswire.com)

PressRelease.com is helping companies implement integrated media and marketing strategies with wire distribution on its comprehensive press release distribution network. By focusing efforts on media relations and growing web traffic, companies can begin to develop an integrated strategy built around online traction through impactful company news and headlines, accompanied by earned media opportunities gained through media relations.

“It’s important for companies to explore an integrated, versatile approach because they often yield the best results,” according to Erik Rohrmann, COO at PressRelease.com. “An integrated approach also includes the right research to determine the messaging and target audiences that will be most interested in your news. Also, having a good rapport with the journalists you’ll be interacting with regularly is good, but it’s important that the relationship is mutually beneficial.”

More companies are moving towards building up their remote capabilities, growing their online presence and developing more working relationships with industry professionals and journalists. Events like the COVID-19 pandemic and the developing economic situation have proven that most businesses must adapt their practices to adapt and anticipate future crises.

Partnering with Newswire and Accesswire has allowed PressRelease.com to extend more value to business leaders. Comprehensive wire distribution to prominent business networks — including MarketWatch, Bloomberg, Yahoo! Finance, Morningstar, CBS, ABC, FOX and NBC — helps businesses and their leaders reach new markets and connect with local, state and national audiences.

PressRelease.com helps public companies supplement their advertising campaigns and content marketing efforts through smart press release distribution. To learn more about how to create newfound value through press release content, visit PressRelease.com.

About PressRelease.com

PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

Contact Information:

PressRelease.com
Media Relations
Office: 800-998-2927




Press Release Service by Newswire.com

Original Source: Building Media Relations and Online Traffic Are Key to an Integrated Press Release Strategy, According to PressRelease.com
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