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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G
                                 (Rule 13d-102)

 INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b) (c),
         AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b)

                                (Amendment No. )*





                             Lifeline Systems, Inc.
--------------------------------------------------------------------------------
                                (Name of Issuer)



                     Common Stock, $.02 Par Value Per Share
--------------------------------------------------------------------------------
                         (Title of Class of Securities)



                                    532192101
--------------------------------------------------------------------------------
                                 (CUSIP Number)



                                December 31, 2003
--------------------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)




Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

         [X]   Rule 13d-1(b)
         [_]   Rule 13d-1(c)
         [_]   Rule 13d-1(d)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

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                                Page 1 of 5 pages

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CUSIP NO. 532192101                   13G                            PAGE 2 OF 5
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  1     NAMES OF REPORTING PERSONS
        I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

        Ashford Capital Management, Inc.
------- ------------------------------------------------------------------------
  2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                         (a) [_]
                                                                         (b) [_]
------- ------------------------------------------------------------------------
  3     SEC USE ONLY


------- ------------------------------------------------------------------------
  4     CITIZENSHIP OR PLACE OF ORGANIZATION

        Delaware
------- ------------------------------------------------------------------------
                     5     SOLE VOTING POWER

                           479,400
  NUMBER OF        ------- -----------------------------------------------------
   SHARES            6     SHARED VOTING POWER
BENEFICIALLY
  OWNED BY                 0
    EACH           ------- -----------------------------------------------------
  REPORTING          7     SOLE DISPOSITIVE POWER
   PERSON
    WITH                   479,400
                   ------- -----------------------------------------------------
                     8     SHARED DISPOSITIVE POWER

                           0
------- ------------------------------------------------------------------------
  9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        479,400
------- ------------------------------------------------------------------------
  10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
        (SEE INSTRUCTIONS)   [_]

------- ------------------------------------------------------------------------
  11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

        7.2%
------- ------------------------------------------------------------------------
  12    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

        IA
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                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                                Page 2 of 5 pages

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CUSIP NO. 532192101                   13G                            PAGE 3 OF 5
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Item 1(a).       Name of Issuer:  Lifeline Systems, Inc.
                 --------------

Item 1(b).       Address of Issuer's Principal Executive Offices:
                 -----------------------------------------------
                 111 Lawrence Street, Framingham, MA  01702

Item 2(a).       Name of Person Filing: Ashford Capital Management, Inc.
                 ---------------------

Item 2(b).       Address of Principal Business Office or, if None, Residence:
                 -----------------------------------------------------------
                 P.O. Box 4172, Wilmington, DE 19807

Item 2(c).       Citizenship: A Delaware Corporation
                 -----------

Item 2(d).       Title of Class of Securities:
                 ----------------------------
                 Common Stock, $.02 Par Value Per Share

Item 2(e).       CUSIP Number:  532192101

Item 3.          If this statement is filed pursuant to Rules 13d-1(b), or
                 13d-2(b), check whether the person filing is a:
                 ---------------------------------------------------------

                 (a) [ ] Broker or Dealer registered under Section 15 of the
                         Securities Exchange Act of 1934 (the "Act").
                 (b) [ ] Bank as defined in Section 3(a)(6) of the Act.
                 (c) [ ] Insurance Company as defined in Section 3(a)(19)
                         of the Act.
                 (d) [ ] Investment Company registered under Section 8 of the
                         Investment Company Act.
                 (e) [X] Investment Advisor registered under Section 203 of the
                         Investment Advisers Act of 1940.
                 (f) [ ] Employee Benefit Plan, Pension Fund which is subject to
                         the provisions of the Employee Retirement Income
                         Security Act of 1974 or Endowment Fund; see
                         13d-1(b)(1)(ii)(F).
                 (g) [ ] Parent Holding Company, in accordance with Rule
                         13d-1(b)(ii)(G); see Item 7.
                 (h) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(H).

Item 4.          Ownership.
                 ---------

                 (a) Amount Beneficially Owned: 479,400 shares.

                 (b) Percent of Class: 7.2%

                     The foregoing percentage is calculated based on 6,677,423
                     shares of Common Stock reported to be outstanding as of
                     October 31, 2003 in the Quarterly Report filed on Form
                     10-Q, as adjusted pursuant to Rule 13d-3(d)(1).

                 (c) Number of shares as to which such person has:

                       (i) sole power to vote or to direct the vote: 479,400

                      (ii) shared power to vote or to direct the vote: 0

                     (iii) sole power to dispose or to direct the disposition
                           of: 479,400

                      (iv) shared power to dispose or to direct the disposition
                           of: 0

                                Page 3 of 5 pages

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CUSIP NO. 532192101                   13G                            PAGE 4 OF 5
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Item 5.          Ownership of Five Percent or Less of a Class.
                 --------------------------------------------
                 Not applicable.

Item 6.          Ownership of More than Five Percent on Behalf of Another
                 Person.
                 --------------------------------------------------------
                 The shares reported by the Reporting Person, a registered
                 investment adviser, are held in separate individual client
                 accounts, two separate limited partnerships and seven
                 commingled fund, the beneficial owners of which have the right
                 to receive and the power to direct the receipt of dividends
                 from, and the proceeds from the sale of, such shares. None of
                 the individual client accounts or the limited partnerships
                 individually hold 5% or more of the Issuer's Common Stock.

Item 7.          Identification and Classification of the Subsidiary Which
                 Acquired the Security Being Reported on by the Parent
                 Holding Company or Control Person.
                 ---------------------------------------------------------
                 Not applicable.

Item 8.          Identification and Classification of Members of the Group.
                 ---------------------------------------------------------
                 Not applicable.

Item 9.          Notice of Dissolution of Group.
                 ------------------------------
                 Not applicable.

Item 10.         Certification.
                 -------------
                 By signing below I certify that, to the best of my knowledge
                 and belief, the securities referred to above were acquired and
                 are held in the ordinary course of business and were not
                 acquired and are not held for the purpose of or with the effect
                 of changing or influencing the control of the issuer of the
                 securities and were not acquired and are not held in connection
                 with or as a participant in any transaction having that purpose
                 or effect.




                                Page 4 of 5 pages

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CUSIP NO. 532192101                   13G                            PAGE 5 OF 5
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                                    SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Date:  February 10, 2004


                                            ASHFORD CAPITAL MANAGEMENT, INC.


                                            By: /s/ Theodore H. Ashford, III
                                                ----------------------------
                                                Theodore H. Ashford, III
                                                President




























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