Alta Global Showcases the Proven Success of its Warrior Training Program to Drive New Gym Memberships

Alta's Warrior Training Program played a pivotal role in transforming SBG Ireland into a premier martial arts destination

SYDNEY, AUSTRALIA / ACCESSWIRE / May 3, 2024 / Alta Global Group Limited (NYSE American:MMA), a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training, highlighted the exceptional success of its partnership with SBG Ireland, spearheaded by Alta co-founder John Kavanagh. This collaboration, initiated in 2017, has transformed SBG Ireland into a top martial arts destination in Dublin and beyond.

Former Two-Division UFC Champion Conor McGregor joins some Alta Warrior Training Program participants at SBG Ireland.

Prior to implementing the Alta Warrior Training Program, SBG Ireland, the home of renowned MMA coach John Kavanagh and Conor McGregor, struggled to attract non-professional athletes. This changed dramatically with the introduction of the Alta Warrior Training Program, which has since brought over 700 new members to the gym.

"The Alta Warrior Training Program has been instrumental in transforming SBG Ireland into a premier martial arts destination," says Kavanagh, co-founder of Alta and owner of SBG Ireland. "It not only elevated our gym's status but also broadened our appeal beyond aspiring fighters, attracting a new wave of enthusiasts eager to explore martial arts for the first time."

The success of the Warrior Training Program extends beyond SBG Ireland's flagship location in Inchicore. Today, the program operates in multiple gyms across Ireland, including SBG Charlestown, Drogheda, Clonmel, and Cork, further demonstrating its effectiveness and appeal.

Designed as a 20-week course, Alta's Warrior Training Program caters to all fitness and experience levels, offering training by top coaches in various martial arts disciplines. The program culminates in a sanctioned amateur MMA fight night, providing a unique opportunity for participants to showcase their skills in front of a live audience.

"We're proud to have played a pivotal role in SBG Ireland's success story," says Nick Langton, founder and CEO of Alta. "The Warrior Training Program exemplifies our commitment to empowering individuals to unleash their full potential in the world of combat sports. We look forward to continuing our partnership with SBG Ireland and expanding our reach to inspire even more martial arts enthusiasts."

With some programs at SBG Ireland hosting over 100 participants per Warrior Training Program, SBG Ireland has significantly outperformed the average participation rates and gross revenue from Alta programs globally, which over the last three fiscal years has averaged 24 participants per program and an average $24,000 gross revenue per program.

Built on the proven unit economics from established Alta programs, Alta recently launched additional in-gym and on-line membership tiers to drive higher potential revenues per active gym and increase member retention. These new membership tiers have had the effect of increasing Alta's target potential revenue per active gym from $48,000 per annum to $88,000 per annum. Alta's network currently encompasses partnerships with over 500 gyms, representing a fraction of the total martial arts and combat sports gym landscape, which stands at 45,000 establishments.

ABOUT ALTA GLOBAL GROUP LIMITED

Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. For more information, please visit https:// www.altaglobalgroup.com.

Forward Looking Statements

Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements." These statements include, but are not limited to, statements relating to the Company's operations and business strategy and the Company's expected financial results. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to substantial risks, uncertainty and changes in circumstances. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section of the Company's final prospectus filed with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof, and, except as required by federal securities laws, the Company specifically disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

For investor relations:

Dave Gentry
RedChip Companies, Inc.
C: 1-407-491-4498
T: 1-407-644-4256
E: MMA@redchip.com

SOURCE: Alta Global Group



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