CAFÉ Welcomes Alena Capra as Designer in Residence

The Award-Winning Fort Lauderdale Designer, Joins CAFÉ Style Studio to Solve Design Dilemmas

CAFÉ™, the brand known for customizable appliances that bring flexibility and flair to kitchen design, is evolving its Style Studio design service into a permanent, complementary go-to resource for consumers. Originally launched last year as a limited-time offer, the Style Studio was met with overwhelming enthusiasm, revealing that consumers see CAFÉ not just as an appliance brand, but as a trusted style authority in the kitchen.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251117390729/en/

As a trusted style authority in the kitchen, CAFÉ is evolving its Style Studio design service into a permanent, complementary go-to resource for consumers.

As a trusted style authority in the kitchen, CAFÉ is evolving its Style Studio design service into a permanent, complementary go-to resource for consumers.

To take Style Studio to the next level, CAFÉ is bringing in award-winning interior designer, Alena Capra, supported by a team of CAFÉ personal shoppers. Whether you're mid-renovation or just dreaming up your next kitchen refresh, the CAFÉ Style Studio helps you cut through decision fatigue, find inspiration, and express your personal style with confidence. Big questions? Small kitchens? Color cravings? CAFÉ has answers, ideas, and palettes for that.

This expanded service includes:

  • Curated Design Advice: Work one-on-one with an experienced designer - supported by a team of personal shoppers -for tailored advice that solves your unique design challenges.
  • Personalized Kitchen Design: Discover appliances that perfectly reflect your style while creating a space that feels distinctly yours.
  • Complimentary Expertise: Enjoy this service at no cost, with absolutely no obligation to purchase—just inspiration and expert support when you need it.

“Design choices today are limitless, and that can make it harder to bring a clear vision to life,” said Erica Bovard, CAFÉ Senior Brand Director. “The CAFÉ Style Studio was created to help homeowners move through those moments of uncertainty - translating inspiration, color and material palettes into confident decisions. Whether someone is mid-renovation or imagining a future kitchen, our goal is to provide guidance rooted in personal style. With Alena’s years of experience solving real design challenges and bringing clarity to complex choices, we’re empowering people to express their individuality and create kitchens that feel beautifully personal.”

Alena Capra is an award-winning interior designer, television host, and spokesperson, and the owner and principal of Alena Capra Designs, a Fort Lauderdale–based design firm known for creating stylish, livable interiors. With over two decades of industry experience, Alena holds the prestigious designation of Certified Master Kitchen & Bath Designer (CMKBD) and was named Kitchen & Bath Business Magazine’s 2024 Person of the Year. Most recently, Alena was appointed to the 2026 National Kitchen and Bath Association (NKBA) Board of Directors, further solidifying her leadership and influence within the industry. Capra's signature style is grounded in timeless materials and thoughtful layering, creating rooms that invite comfort while celebrating individuality. Whether she’s designing a serene retreat or a statement-making kitchen, Capra's work is all about helping clients express their style with confidence and clarity to curate spaces that feel personal, polished, and effortlessly functional.

In her role as Designer in Residence, Capra will join the CAFÉ team with responses to design questions by submitting a dilemma form via cafeappliances.com/style-studio. To help spark creativity, Capra will share interior inspiration, design tips and more on CAFÉ's Instagram channel and TikTok. Capra will also host a series of Q&A opportunities on CAFÉ’s Instagram, where consumers can receive complimentary, professional advice to help manage their interior design dilemmas and inspire them to create a home that reflects their personal style. As part of her residency, Capra will also host free, in-person consultations at select retail locations in the coming months.

To submit a dilemma online or learn more: enter at cafeappliances.com/style-studio.

About CAFÉ™

As a leader in design choice and performance, CAFÉ™ appliances offers high quality coffee makers, dishwashers, ranges, ovens and refrigerators with elements inspired by the latest trends in fashion and design. The CAFÉ brand operates under GE Appliances, a Haier company. For the latest products, and more information, visit www.cafeappliances.com.

About GE Appliances, a Haier company

At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S. manufacturer of home appliances with 15,500 team members nationwide. GE Appliances, found in half of all U.S. homes, is proud to be rated America’s #1 Appliance Company1, trusted by millions of families nationwide. We manufacture and sell products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. Our operations support nearly 98,000 additional American jobs and represent an investment of more than $3.5 billion since 2016. We are deeply committed to the communities where we live and work, passionate about getting closer to our product users to understand their needs and driven by the belief that there’s always a better way.

To learn more about our company, brands, career opportunities, and impact, visit geappliancesco.com or connect with us on LinkedIn

*Block Renovation Insights (2025). Block Renovation: How America Renovates Report. Retrieved Block Renovation: How America Renovates 2025 Report

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