Ladder, the fastest-growing company in fitness, today launched a new program, Team Endure, led by world-class trainer and fitness expert Jennifer Jacobs.

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Jennifer Jacobs in Ladder's Austin-based Studio

Designed to build lean muscle for longevity, Team Endure offers 30-minute strength workouts that can be completed at home or at the gym and only requires dumbbells and a bench. This program is specifically designed for those looking to train for a long life of everyday functional strength. The program focuses on upper, lower, and full-body strength workouts, plus core and accessory exercises, blending efficient training with sustainable intensity.

“I’ve watched Ladder grow into the industry leader it is today, and I’m thrilled to bring my weekly progressive overload programming back to the platform,” said Jacobs, who was part of Ladder’s original coaching team when it first launched in 2020.

“I truly believe Ladder offers the most effective approach to strength training, and I can’t wait for people to experience how Team Endure will change not just their fitness routines but also their everyday lives. This isn’t about chasing exhaustion; it’s about building strength that shows up for you every day,” she added.

Jennifer joins Ladder’s elite coaching roster, which features 20 teams where hundreds of thousands of members have built successful routines and reached their fitness goals alongside expert coaches and supportive communities. From bodybuilding and hybrid strength to Pilates or yoga, Ladder offers a plan for anyone looking to train with intention.

On the heels of over $100 million in funding and on track to exceed 400,000 members by the end of 2025, Ladder’s rapid growth reflects the rising demand for expert-led, structured strength training that fits into real life. With a growing roster of top-tier coaches and diverse, results-driven programs, the platform continues to expand its offerings to meet the evolving needs of its community.

Anyone can try Ladder - named Women’s Health’s Best Overall Fitness App for 2025 - completely free for 7 days (no credit card required). For more information and to start a free trial, visit www.joinladder.com.

About Ladder

Headquartered in Austin, Texas, Ladder is the #1 strength training app for people who are serious about fitness. Ladder makes it easy to plan and maintain a consistent strength training routine. With new workouts each week from expert coaches, Ladder members can follow progressive workout plans in a variety of modalities including Pilates, HIIT, bodybuilding, kettlebells, yoga, prenatal and more.

Ladder maintains a 4.9 rating on the App Store across more than 100,000 reviews. Ladder offers a free quiz to find the right training plan for you. Try it completely free for 7 days, no credit card required. Learn more at www.joinladder.com.

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