Lucid Motors Ramps Up Marketing to Increase Awareness of Its EVs

More than a decade after the Tesla Roadster launched and proved that electric vehicles were commercially viable, the nascent electric vehicle industry is slowly filling up with competition. Gone are the days where the only player in the EV game was Tesla; legacy auto makers and several EV startups have now thrown their hats into the ring in a bid to snag a portion of the lucrative electric vehicle market.

Lucid Motors (NASDAQ: LCID), an electric vehicle manufacturer initially founded in 2007 that unveiled its first EV in 2016, has launched widespread…

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