The Department of Marketing has released an article aimed to help explain what content marketing is and why it is based on communication and education rather than just traditional selling.
Raleigh, United States - May 6, 2021 /PressCable/ —
The Department of Marketing located in Raleigh, NC has published an article that breaks down and explains the parts and purposes of content marketing. For many professionals from any business category, this type of marketing is enigmatic. With this article, The Department of Marketing wants to help demystify content marketing.
The complete article can be read at: https://www.deptofmarketing.com/what-is-content-marketing
What is meant by “content”? The Department of Marketing defines “content” as any intentional, engaging, and relevant information that businesses are going to circulate, including blog posts, social media messages, emails, infographics, videos, eBooks, and others. This content is used to reach out to customers with the information they want in the places they are going to look.
Instead of the traditional selling of a product or service, businesses are now communicating with and educating people on why their product or service is the best fit for those potential customers and clients. This establishes businesses as industry experts, and cultivates trust with consumers. This more personal relationship better helps to attract and retain customers.
According to the Content Marketing Institute, in general, brands are most successful when they use content to build an audience by choosing one specific audience, one platform for publishing content, such as blogs or videos, and publishing those things consistently over time.
Content is also used to drive traffic to websites and capture leads through forms, and content marketing is an essential part of SEO, or search engine optimization. Today, search engines are placing more emphasis on quality content.
For example, blog posts should be written with relevant information for humans to read rather than keyword-stuffed gibberish written solely for an outdated algorithm. Through content marketing, businesses can expect to increase things including: the number of leads generated, product or brand awareness, the number of website visitors, direct sales revenue, and customer retention rate.
For more information on content marketing and The Department of Marketing, call 919-256-3793 or click the link above.
Contact Info:
Name: George Wallace
Email: Send Email
Organization: The Department of Marketing
Address: 414 Fayetteville St 4th Fl, Raleigh, NC 27601, United States
Phone: +1-919-256-3793
Website: https://www.deptofmarketing.com/
Source: PressCable
Release ID: 89011470
