A short-form video solution built for corporations and multinationals seeking brand-safe, high-impact content on TikTok, Reels, and YouTube Shorts.

LOS ANGELES, CA / ACCESS Newswire / July 15, 2025 / Play Vertical, a professional video marketing agency serving corporations and multinationals, announces the launch of On-Brand Viral, a premium short-form video solution tailored for large organizations seeking to strengthen their presence on TikTok, Instagram Reels, and YouTube Shorts without compromising brand integrity.

Image by Play Vertical

As short-form video content continues to dominate digital channels, corporate brands face increasing pressure to stay visible while maintaining their voice, identity, and internal brand governance. On-Brand Viral is designed to help structured teams navigate that balance.

A Trusted Video Marketing Partner for Corporate Teams

Play Vertical specializes in working with enterprise clients, including multinational companies, to develop brand-safe video strategies that align with internal workflows and standards.

"We understand that internal processes, approval workflows, and brand governance matter," said Robert Tatoi, Founder and Chief Marketing Officer of Play Vertical. "With this solution, clients don't have to choose between creativity, control, and consistency."

What Is On-Brand Viral?

On-Brand Viral is a full-service, short-form video offering created specifically for corporations and multinationals. The service includes:

• Platform-native content that reflects a brand's tone of voice

• Visuals and messaging aligned with corporate identity and guidelines

• A structured approval process compatible with enterprise workflows

Built for Enterprise Marketing Operations

The On-Brand Viral service is delivered through a process tailored to large organizations, including:

• Brand Audit: Assessing brand positioning, voice, and strategic fit

• Content Strategy: Developing platform-specific video proposals

• In-House Execution: Full production from scripting to posting

• Dedicated Support: A single point of contact to manage each engagement

Play Vertical's service model is designed to integrate with internal marketing, communications, and brand management teams, ensuring seamless execution and consistent quality.

Supporting Global and Regional Brands

With a focus on enterprise solutions, Play Vertical has supported brands across tech, automotive, consumer goods, and healthcare. The agency has produced short-form content that has generated:

• Over 450 million organic video views

• More than 3.5 million followers across social platforms

While the scope of engagement varies, the agency emphasizes that strategic alignment is more important than raw reach.

"For some companies, 30,000 views aligned with brand values are more impactful than 3 million views that miss the mark," said Robert..

Why Enterprises Choose Play Vertical

Play Vertical positions itself as a trusted video marketing agency for corporations and multinationals that value:

• Efficient timelines without unexpected delays

• High production quality that reflects corporate standards

• Brand alignment across every content piece

"We don't just create videos, we build content strategies that reflect who our clients are," added Tatoi. "That's why we focus on clarity, quality, and trust."

About Play Vertical

Play Vertical is a video marketing agency dedicated to serving corporations and multinational organizations. The agency specializes in short-form, brand-safe content designed for TikTok, Instagram Reels, and YouTube Shorts. With a structured approach tailored to enterprise environments, Play Vertical helps large brands navigate content creation with confidence and control.

Media Contact:

Robert Tatoi
Chief Marketing Officer
Play Vertical
info@play-vertical.com
https://www.play-vertical.com/

SOURCE: Play Vertical