GBK Collective Strengthens Team with New Leadership; Randi Ochs Joins as Senior Vice President

GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Randi Ochs as Senior Vice President. Bringing over 25 years of experience in consumer insights, brand, and marketing strategy, Ochs will play a key role in advancing GBK’s ability to deliver data-driven insights and strategic guidance to its global client base. At prior companies, Ochs has led high-performing teams, and will also serve to enhance GBK’s team dynamics and growth.

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GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Randi Ochs as Senior Vice President. (Photo: Business Wire)

“We continue to invest in hiring the industry’s best marketing strategy and insights leaders, and Randi’s expertise is an incredible addition to our team,” said Jon Greenwood, GBK Co-Founder and CEO. “Randi’s extensive background in research and consumer insights, combined with her deep understanding of brand strategy, strengthens our ability to deliver high-impact, actionable solutions for our clients. She’ll also help take our extremely talented team to the next level.”

Prior to joining GBK, Ochs held leadership roles in Consumer and Marketing Insights at Collage Group, Kantar, Ipsos, OTX, and Marketing Evolution. She has managed large teams and P&Ls and led hundreds of research programs across more than twenty countries, helping some of the world’s most recognizable brands refine their strategies and better connect with consumers. Her client portfolio includes Warner, NBCU, Fox, Google, Netflix, Meta, Nestlé, Starbucks, Red Bull, Disney, Lowe’s, Nissan, Volvo, Geico, and many others.

“I’m thrilled to join the exceptional team at GBK Collective,” said Ochs. “GBK’s unique approach—blending rigorous academic insights with real-world experience—truly sets it apart in the industry. I look forward to working alongside this talented group to help brands navigate complex marketing challenges and drive meaningful business impact and to level up their careers.”

Ochs earned her Master’s degree in Social/Organizational Psychology from Columbia University and holds a Bachelor’s degree in Psychology from Queens College.

About GBK Collective

Born from academics. Enlightened by data-driven research and analytics. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com.

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