Expanded Entertainment and Lodging for Guests

Affinity Interactive, a leading omni-channel media, online, and gaming operator, today announced new and updated amenities at Primm Valley Resort & Casino (“Primm Valley”) to enhance the guest experience while maintaining the property’s hallmark affordability and convenience.

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“For decades, Primm Valley has served as an iconic destination for guests seeking a high-value resort and casino getaway,” said Scott Butera, Chief Executive Officer of Affinity Interactive. “Our latest upgrades honor that legacy while reintroducing this property to travelers from California, Nevada, and beyond. From refreshed rooms and expanded dining options to an unmissable fall event lineup, this transformation blends the character of the original Primm Valley with modern amenities and experiences that capture the value, mystique, and excitement that made Las Vegas famous.”

The new and updated amenities include:

• Getaway to Nevada: The first destination along the Interstate 15 corridor into Southern Nevada, offering travelers an immediate taste of gaming, dining, relaxation, and entertainment.
• The Region’s First LED Marquee: A striking three-sided LED sign, spanning nearly 100 feet high and 60 feet wide, now stands at mile marker 1 on Interstate 15. Serving as a new landmark and premier advertising opportunity, it reaches more than 50,000 drivers daily. For inquiries, email adsales@affinitygaming.com.
• Refreshed Guest Rooms and Event Space: Approximately 600 renovated rooms and suites, an 11,000-square-foot buffalo-shaped pool, and 25,000 square feet of convention and event space.
• Expanded Dining and Travel Centers: Two new dining concepts, The Diner and The Saloon, plus two travel centers with fast food options, roadside refreshments, and charging capacity for more than 30 electric vehicles.
• Bonnie & Clyde Car Exhibition: The iconic getaway car is now on display 24/7 next to The Saloon.
• Fall Entertainment at the Star of the Desert Arena: Starting August 30 with Grupo Cañaveral, with a full fall concert and show lineup announced soon.
• Live Weekend Music: Enjoy live performances every Friday and Saturday at The Saloon.
• The Lotto Store: Offering Southern Nevada’s first opportunity along Interstate 15 to play select lottery games with access on Exit 1.
• Nevada A-Play Rewards Club Alignment: Guests can now accelerate tier status earnings by playing at both Primm Valley Resort & Casino and Silver Sevens Hotel & Casino.

Media are invited to tour Primm Valley Resort & Casino and explore its new amenities on September 27, 2025. For additional information, please contact PR@Affinitygaming.com.

About Affinity Interactive

Affinity Interactive is an omni-channel media, online, and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, and an online betting presence, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, “America's Turf Authority since 1894” for horse racing and sports enthusiasts throughout North America, one of America’s fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit affinityinteractive.com and DRF.com.

Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity arm of ZCG, a leading, privately held global firm.

About ZCG

ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions.

For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East.

ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit www.zcg.com.

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