Premium cookware brand GreenPan increases Meta ROAS by 5x with Statusphere’s automated influencer marketing platform
ORLANDO, FL, March 19, 2025 (EZ Newswire) -- Statusphere's automated micro-influencer marketing platform continues to innovate in the creator marketing space, most recently through campaigns with GreenPan. The premium cookware brand scaled its UGC using Statusphere’s creator matchmaking technology, resulting in 263 creator posts and 476K+ total views on Instagram. GreenPan also eliminated 286 hours of manual work thanks to the platform’s pre-negotiated collabs with vetted creators.GreenPan needed a more efficient way to recruit creators and test how UGC impacted paid social campaigns featuring their eco-friendly cookware. The brand wanted to:
- Hit a higher volume of UGC for social ads
- Boost brand awareness, measured by ad impressions and engagement
- Conduct influencer discovery without extensive manual outreach
The Solution
Using 300+ first-party data points, Statusphere’s platform matched GreenPan with micro-influencers whose lifestyles aligned with the brand’s target audience. By tapping into a network of vetted creators passionate about health-conscious products, GreenPan sourced repurporsable content at scale. This resulted in a steady stream of guaranteed creator content, seamless creator collaborations and a growing UGC library for ongoing promotions.
The Results
- 3–5X ROAS from paid social ads using UGC
- 263 pieces of rights-ready UGC
- 476K+ total views
- 51,793 engagements
- 286+ hours saved
What GreenPan Had To Say
“We’re seeing a 3–5X ROAS with UGC created through Statusphere’s platform. Our VP, who’s always challenging us to create authentic content that truly resonates with consumers, has been really impressed by the results. The UGC ads from Statusphere are rapidly becoming top performers in our increasingly complex marketing funnel. We’re grateful for the quality and time-saving benefits that Statusphere’s technology provides, enabling us to scale content creation more efficiently," said Nicole Motto, Influencer & Social Media Marketing Manager at GreenPan.
Why Micro-Influencers Are Difference-Makers
Relatable content and recommendations from “small’ creators are more valuable than ever to consumers. Meanwhile, UGC is a proven way to boost paid social performance but acquiring content from creators at scale is an ongoing challenge for brands.
GreenPan’s success highlights how Statusphere’s automated influencer platform removes barriers to creator recruitment and content sourcing, allowing brands to focus on running high-performing campaigns.
Statusphere’s creator matchmaking technology empowers brands like GreenPan to efficiently connect with the right influencers using 300+ targeting parameters. This allows brands to:
- Align campaigns with creators whose lifestyles reflect their target audience
- Gain insights into creators’ preferences for more relevant partnerships
- Scale high-impact campaigns while generating fresh UGC for ads
Book a demo to see how Statusphere can help you scale authentic UGC for your paid social campaigns.
About Statusphere
About Statusphere
Statusphere is a leading micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations to thousands in a fraction of the time. Trusted by 700+ companies, the platform combines a recruitment-free matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment while saving hundreds of hours. To learn more, visit https://joinstatus.com.
Media Contact
Samantha Dilday
+14076205146
sam@joinstatus.com
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