HENDERSON, NV – Appraiser Marketing Group (AMG), a digital marketing agency dedicated solely to residential real estate appraisers, today announced its official public launch after operating successfully behind the scenes for more than three years. With a proven track record of helping appraisers grow their non-lender client base through exclusive lead generation, the company also introduced Tony Lael, a seasoned business strategist and digital marketing expert, as a new partner.
“Our vision has always been to support appraisers with marketing strategies designed by people who truly understand the business,” said Rob Bodkin, Co-Founder of Appraiser Marketing Group. “Now, with a solid foundation built over the past few years, we’re excited to make our services more widely available and welcome Tony Lael to our leadership team.”
Built by Appraisers, for Appraisers
AMG specializes in generating high-quality, exclusive, non-lending leads for residential real estate appraisers through tailored digital strategies. These include Google and Bing advertising, organic SEO, Google Business Profile optimization, and visibility across major platforms such as Yelp, BBB, Angi, LinkedIn, and Facebook.
Unlike generic marketing agencies, AMG understands the appraisal industry’s nuances. Co-founders Bodkin and Chip Holmes - both practicing appraisers - created the firm to solve the very challenges they experienced firsthand. Their model combines performance marketing with a strong emphasis on community and professional growth.
Strategic Growth with Tony Lael
Joining AMG as a partner, Tony Lael brings more than two decades of experience helping small businesses and service providers scale through technology, process automation, and digital strategy. Lael has led numerous marketing and CRM implementations across industries, making him a key asset in AMG’s next phase of growth.
“Appraiser Marketing Group is uniquely positioned to serve a specialized market with tailored solutions that actually move the needle,” said Tony Lael, Partner at AMG. “It’s rare to find a marketing firm that combines technical expertise with direct industry experience. I’m honored to be part of a team so deeply committed to helping appraisers succeed.”
Proven Results, Community Focus
AMG’s success is rooted in its hands-on approach and deep connections within the appraisal community. The founders met through appraiser mastermind groups and coaching programs, sharing a passion for professional development and collaboration. Their marketing system is already generating consistent results for clients nationwide.
To learn more about AMG’s services, the Appraiser Marketing Group Official Launch, or to schedule a complimentary consultation, visit https://appraisermarketinggroup.com.
About Appraiser Marketing Group
Founded in 2021 and headquartered in Henderson, Nevada, Appraiser Marketing Group is a digital marketing agency that empowers residential real estate appraisers with proven strategies for client acquisition and brand growth. Built by practicing appraisers, AMG delivers exclusive non-lender leads and long-term business success through search engine marketing, directory optimization, and professional branding.
Email: info@appraisermarketinggroup.com
Media Contact
Name
Appraiser Marketing Group
Contact name
Chip Holmes
Contact phone
725-255-2707
Contact address
675 S Green Valley Pkwy, STE 1226
City
Henderson
State
Nevada
Zip
89052
Country
United States
Url
https://appraisermarketinggroup.com/
