Atlanta, GA - April 17, 2025 - Toby J. Daniel, an accomplished author, speaker, and head coach at The Sales Engineering Coaching Group and The Professional Life Coaching Group, is pleased to announce the release of his book, The P.R.I.C.E. Principle – Finding Your Purpose and Building Confidence for Prosperity. This work presents a practical yet inspiring framework built on five essential pillars – Persistence, Resilience, Integrity, Consistency, and Education – designed to help individuals unlock their potential, deepen their confidence, and lead lives of purpose and lasting fulfillment.
Rooted in years of leadership development and personal experience, The P.R.I.C.E. Principle offers a structured and empowering path for those seeking greater clarity, confidence, and direction in life. The book blends practical strategies with powerful insights, guiding readers through a step-by-step process to reconnect with their purpose and move confidently toward long-term prosperity.
“Many people struggle with confidence and direction, even when they have the tools or talent to succeed,” said Toby. “The P.R.I.C.E. Principle helps uncover what truly drives you – helping shift your mindset, develop resilience, and build a foundation of habits to live with intention and meaning.”
The book expands on each pillar and provides real-world applications and exercises that meet readers where they are, making complex ideas simple and immediately applicable. Readers are empowered to:
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Reframe self-doubt and adopt a growth-oriented mindset
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Build positive routines and personal systems for accountability
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Make confident, values-aligned decisions
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Embrace challenges and convert setbacks into momentum
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Sustain purpose-driven progress through continuous learning
To support readers beyond the page, Toby has also developed The P.R.I.C.E. Principle Coaching Framework, a results-driven methodology that expands on the book’s teachings through personalized coaching programs. Designed for individuals, professionals, and teams, the framework offers a guided journey toward self-discovery and meaningful success.
Through The Sales Engineering Coaching Group, Toby has already helped numerous clients unlock their full potential using these principles. With the release of the book, he hopes to make the framework more accessible to a broader audience worldwide. A companion mobile application, The P.R.I.C.E App, was also developed to support individuals in applying these principles daily.
“The coaching framework is about transformation through accountability,” Toby explained. “It helps clients translate the book’s lessons into action, with guidance that’s practical, personalized, and grounded in purpose.”
Toby brings a wealth of experience in leadership mentoring, personal development, and performance coaching. He has dedicated his career to helping people break through internal barriers and achieve more than they thought possible – without sacrificing who they are. His signature P.R.I.C.E. model has resonated with clients across industries, offering a clear and actionable path toward authentic success.
The P.R.I.C.E. Principle – Finding Your Purpose And Building Confidence For Prosperity is now available for purchase on Amazon. For more information about coaching programs and to book Toby for speaking engagements, please visit http://www.thepriceprinciple.coach.
Media Contact
Company Name: The Professional Life Coach
Contact Person: Toby Daniel
Email: Send Email
Phone: (404) 565-6144
Country: United States
Website: http://www.thepriceprinciple.coach/
