Astra Nova, an AI entertainment ecosystem, joins The Binary Holdings to expand its reach and redefine casual play. The integration brings Astra Nova’s Telegram-based game to The Binary Holdings’ (TBH) massive telco distribution network.
-- The Binary Holdings (TBH) is excited to welcome Astra Nova into OneWave, our dApp playstore that powers loyalty points for major telcos in Southeast Asia. Known for building a deep, lore-rich sci-fi world powered by AI and interactive storytelling, Astra Nova will now make part of its universe accessible to 169 million telco users through TBH’s Web3 Distribution Network. Astra Nova will use its Telegram mini-game to serve as an entry point for millions of users into the Astra Nova universe.
Expanding Access to the Astra Nova Multimedia AI Entertainment Ecosystem
OneWave is The Binary Holdings’ embedded Web3 engine—a built-in dApp playstore inside telecom apps that powers loyalty programs. It enables any project or blockchain to insert dApps on any chain and instantly reach millions of users. By seamlessly distributing Web3 experiences at scale, OneWave boosts daily active users, transactions, and token holders fast. For Astra Nova, this is a telecom-native incentive.
This partnership enables Astra Nova to tap into OneWave’s powerful distribution layer, gaining exposure to TBH’s 169 million-strong user base across Southeast Asia and beyond. Users can now discover and play Astra Nova’s TG mini-game directly within their telecom apps no downloads, no friction, just immersive gameplay at their fingertips. Users can jump into the NovaVerse, complete missions, and earn rewards using TBH’s native token, $BNRY.
Astra Nova’s entertainment IP universe is built for both depth and accessibility. With a vast multimedia ecosystem it spans PC, console, and other Webcomics application available on playstore & appstore. Astra Nova’s Telegram mini-game offers fast-paced, on-the-go gameplay with its companion characters called ‘Deviants’, with evolving challenges, and real-time feedback loops perfectly suited for TBH’s user base.
Empowering a New Class of Users
This collaboration aligns with The Binary Holdings’ mission to make Web3 IPs mainstream. Entertainment Ecosystem’s with strong IPs like Astra Nova benefit from instant access to millions of non-crypto-native users, real-time insights from user behavior, and token-powered monetization models that reward both developers and players.
“Astra Nova’s AI-driven approach is a great example of how we’re redefining casual gaming,” said Bhawnish Malhotra, COO of The Binary Holdings. “By integrating their Telegram game into our telco channels, we’re giving millions of users an intelligent, story-driven experience that’s easy to access and fun to play.”
Redefining Web3 Entertainment with AI
With Astra Nova now part of The Binary Holdings (TBH) ecosystem, the collaboration is raising the bar for AI-driven Web3 entertainment distribution. By combining Astra Nova’s generative AI gameplay experiences with TBH’s telecom-scale user base and distribution infrastructure, this partnership demonstrates how immersive games whether mythological or futuristic can be delivered at scale, integrated seamlessly, and monetized sustainably.
Astra Nova’s upcoming game engine, Tokenplay.ai, further amplifies this vision. The no-code platform allows rapid deployment of AI-powered games in minutes an innovation that TBH’s network can help bring to millions of users worldwide, showcasing the next evolution of interactive entertainment.
About The Binary Holdings
The Binary Holdings (TBH) is a leading Web3 distribution infrastructure provider that connects decentralized applications with millions of users across emerging markets. With a user base of 169 million and 143.87 million MAUs, TBH powers dApp discovery and engagement through its telco distribution network and native token, $BNRY.
About Astra Nova
Astra Nova is an AI-powered entertainment ecosystem where community, storytelling, and gameplay merge through a network of multimedia experiences. Backed by NVIDIA’s Inception program and Alibaba Cloud, the platform blends cutting-edge AI with Web3 technology to create sci-fi adventures that adapt, scale, and reward players in real time.
Astra Nova’s universe spans multiple products from a Telegram battle game with 200,000 monthly players to a high-fidelity action RPG featuring AI-driven NPCs each offering immersive, evolving narratives across PC, console, mobile, and chat platforms. To date, the project has attracted over 500,000 users and raised $4.7 million in funding from global investors, reflecting its vision to redefine interactive entertainment. Now, with its latest innovation Tokenplay.ai (a no-code AI x Web3 game engine), Astra Nova is empowering creators and positioning itself as the community arcade that will power the future of play.
About the company: AGI-driven Entertainment Ecosystem that evolves with player behavior Backed by NTDP, Outlier Ventures & Brinc
Contact Info:
Name: Astra Nova
Email: Send Email
Organization: Astra Nova
Website: https://astranova.world/
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