Grapevine Marketing Solutions’ Demo Wizard Delivers a Customer Experience Leading to Higher Sales, Revenue, and Profits

Emeryville, Calif. - April 5, 2023 – Grapevine Marketing Solutions is pleased to announce the launch of its Demo Wizard online collaborative platform that matches retail stores, product vendors, and brand ambassadors in a fraction of the time stores spend now and suggests acceptable dates and times for product demos. Demo Wizard is available for any grocery store, co-op, community market, or independent grocery store in North America. Demo Wizard is cloud-based and does not require any investment in IT. 

Grapevine Marketing Solutions CEO Gregory Yankelovich said, "Product vendors love our platform because it takes them less than a minute to request and schedule a demo event. More than 94 percent of the requests are approved within 48 hours, and the requests that are declined are tagged with the reason and with suggested corrections." 

Yankelovich also said that independent stores and community markets could allow employees to make a living wage and work more hours if they use the Demo Wizard. These markets can use the platform to attract promotional funding from vendors and provide their employees with opportunities for brand ambassador gigs to gain higher earnings. 

"Vendors welcome this approach because it helps resolve the shortage of qualified brand ambassadors in 'remote' areas and reliance on the third-party staffing agencies to reduce their staffing expenses," he said. 

Yankelovich credited Matt Buley, a purchasing executive at Healthy Living Markets, with suggesting that store employees could increase their income with an assist from the Demo Wizard and the stores that use them. 

 "I saw that the Demo Wizard could help stores and, most importantly, their employees in another way. In these tough economic times, vendor promotional dollars can provide an additional income source, and that is always welcome," Buley said. 

 The Demo Wizard software uses automated workflows to ensure demo events in multiple stores, for multiple sponsors, and at multiple dates, times, and locations within each store run smoothly and efficiently. In addition, the automated platform coordinates all communications among the involved parties responsible for producing a flawless event, tracks and confirms progress, generate reports, and facilitates inventory management and billing. 

Product vendors and brand managers fund three times more demos in stores that use Demo Wizard software, Yankelovich said, and stores reap the benefit of delivering a superior customer experience that leads to higher store traffic, higher sales per square foot, revenue per customer visit, and profitability. 

Demo Wizard empowers store managers to deliver high-quality store sampling and demo events. Retail shoppers who experience the demos stay longer in the store, buy larger product quantities and generate word-of-mouth marketing impact. 

As satisfied customers spread the word, more shoppers come to the store and products gain new customers. Additionally, Demo Wizard helps retailers get promotional funding from CPG brands. 

Grapevine in-store sampling and the demo management platform for brick-and-mortar retailers, product vendors, and marketing agencies improve the effectiveness of sampling and demo events. It enables retail businesses to gain a competitive advantage, Yankelovich said.  

For more information and to schedule a demonstration, visit demo-wizard.com.

About Grapevine Marketing Solutions 

Grapevine Marketing Solutions is a company that provides technology and services for managing experiential marketing events in brick-and-mortar stores.