In 2017, Erika Rodríguez and “Pocho” Pereira arrived in Miami with a clear goal: to build something of their own and leave a lasting mark in a city brimming with opportunities and challenges. Fueled by unwavering determination and a strong work ethic, they embarked on their adventure by taking on a variety of jobs, from babysitting to waiting tables, as they navigated a completely new environment.
The turning point came with a seemingly simple decision: selling a Jeep. Pocho recognized an opportunity in the car buying and selling market and inspired Erika to explore this new path. “I’m always on the lookout for new ideas and saw the potential to turn this discovery into something bigger,” Erika explains. Together, they decided to establish a company that would simplify the car auction process for the Latino community in Miami, acting as intermediaries and guiding their clients through every step of the purchase without the usual complications.
“We want our clients to feel supported from the moment they choose a car until they complete the purchase,” Pocho comments. This vision has not only positioned their business as a local reference but has also empowered Erika and Pocho to share their expertise with others. Their goal extends beyond merely being intermediaries; they aim to equip the community with the necessary tools to navigate the complex world of car auctions with confidence and ease.
To achieve this, they developed a series of courses and workshops, both in-person and online, designed to teach others how to succeed in this business. “We want everyone to have the opportunity to learn and know that this market is within their reach,” says Erika. The courses cover everything from selecting the right car at an auction to understanding its history and handling the necessary paperwork. Additionally, they created practical tools like Mapabid, a calculator that helps clients better understand the costs involved in a transaction, and offer personalized advice to support their clients every step of the way.
Every step of their journey has been a valuable learning experience. From obtaining a dealer’s license to building a strong brand in Miami’s competitive market, Erika and Pocho have demonstrated remarkable adaptability and resilience. “We want our clients to feel that they can trust us and that, with our help, they can achieve their own dreams,” Pocho emphasizes. This philosophy has been key in building trust with their clients, who appreciate the constant support and expert guidance provided by Erika and Pocho.
One of the most significant milestones in their journey was launching an online course titled "Buy, Sell, and Export Auction Cars." This course not only taught participants everything needed to enter the business in the United States but also covered international markets such as Venezuela, the Dominican Republic, and Mexico. The overwhelming response, with numerous participants expressing gratitude for the opportunity to learn and venture into the market with confidence, underscored the impact of their efforts.
Erika and Pocho’s passion for teaching and connecting with their community is evident in every aspect of their work. They have witnessed many of their clients transform, achieve success, and grow in ways they never imagined. “We also started from scratch, and we know that it’s possible to achieve great things with the right tools and necessary support,” Erika shares. This empathetic and client-focused approach has been crucial for the sustained growth of their business and the creation of a community of Latino entrepreneurs eager to replicate their success.
Beyond their direct work with clients, Erika and Pocho have leveraged social media and other digital platforms to expand their reach and share their knowledge. Continuous interaction with their audience has allowed them to tailor their services and courses to the evolving needs of the market, always maintaining a customer-centric focus.
The impact of their work goes beyond commercial transactions. By empowering others with the skills and knowledge needed to navigate the car auction market, Erika and Pocho are contributing to the economic growth and strengthening of the Latino community in Miami. Their commitment to education and ongoing support has inspired many to follow in their footsteps and build their own successful businesses.
Erika and Pocho have ambitious plans to continue expanding their reach and helping more people discover the potential of the car auction market. “We want to keep exploring new stories, meet more artists, and maintain this authentic space where people can truly be themselves,” Pocho assures. Their vision is clear: to remain a source of support and empowerment for the Latino community, creating opportunities that allow others to achieve their dreams and build a prosperous future.
The story of Erika Rodríguez and “Pocho” Pereira is a testament to entrepreneurial spirit and the ability to turn challenges into opportunities. With a clear vision, a strong work ethic, and a genuine commitment to their community, they have built a successful business that not only facilitates car purchases and sales but also empowers others to forge their own paths to success. Their journey serves as an inspiration to many, illustrating how determination and passion can lead to remarkable achievements.
Media Contact
Company Name: Mapa Broker
Contact Person: Pocho Pereira and Erika Rodríguez
Email: Send Email
Country: United States
Website: https://www.mapabroker.com/
