Miami, FL - November 13, 2023 - "IF... THEN WELL," a company known for its commitment to crafting the perfect men's Pima cotton T-shirts, is thrilled to announce the launch of a new color addition to its lineup: Blue. This exquisite new shade will be available to the public on November 15th, 2023, and represents a significant milestone in the brand's mission to simplify wardrobe choices, while maintaining the highest standards of quality and style.
The 'Blue' Perfect T, meticulously crafted from their signature 100% Peruvian Pima Cotton, stays true to the classic fit design that has made "IF... THEN WELL" a standout name in men's fashion. This striking addition to their collection is a testament to the company's commitment to effortless elegance, comfort, and longevity. The name 'Blue' has been chosen in line with the brand's straightforward approach, reflecting both the hue's clarity and the authenticity of the brand.
"IF... THEN WELL," based in Miami, FL, is known for specializing in one thing and one thing only—the Perfect T-shirt for men. Their obsession with perfection has led them to create a T-shirt that offers unparalleled quality and versatility. The 100% Peruvian Pima cotton used in their tees is of the highest quality, sourced and manufactured in its country of origin. Pre-washed to prevent shrinking, these T-shirts offer a perfect fit from the moment you put them on. The double-stitched neckline adds subtle elegance without noticeable shoulder seams.
The addition of the 'Blue' T-shirt to their collection demonstrates the brand's commitment to providing a variety of colors for every occasion. While core colors are wardrobe staples, seasonal limited-edition colors offer the flexibility to mix up your style. Whether paired with jeans and a blazer for a formal look or dressed down with shorts for a casual approach, these classic-fit tees are sure to become a closet favorite.
In the words of the company's spokesperson, "We designed our T-Shirt to serve those who strive towards simplification in their daily lives. Whether it's with shorts, jeans, or a blazer, our T-Shirts ensure you look good, feel good, and have one less decision to cloud your mind each day.”
"IF... THEN WELL" starts its uncompromising commitment to quality by sourcing the best cotton in the world and collaborating with a factory that values hands-on craftsmanship. Their T-shirts are made from 100% Pima cotton, sourced from Peru, and have an average weight of around 6oz per square yard. The brand works with factories that meet internationally recognized standards and prioritize personal involvement in crafting their T-shirts.
The launch of the 'Blue' T-shirt on November 15th marks a new chapter in the brand's journey to offer the finest quality T-shirts to men who appreciate simplicity and excellence in their daily wardrobe choices.
For more information or to explore their collection, please visit https://ifthenwell.com
About IF... THEN WELL:
"IF... THEN WELL" is a Miami-based company that is passionate about crafting the perfect T-shirt for men. Their commitment to excellence and simplicity has led them to create T-shirts that offer unmatched quality, fit, and versatility.