This Way to the Beach: Walgreens and CAMP Collaborate to Create the Ultimate Beach Day Experience for Families

Brands Gift Limited-Edition Beach-Themed Bundles with Walgreens Brand Products to Families Nationwide and Throw Summer Beach Day for Those in New York City

Walgreens is teaming up with CAMP, the Family Experience Company, to bring the beach and summer fun to families across the U.S. before the back-to-school season begins. The collaboration seeks to educate kids about the importance of sun safety with a series of fun activities and a day of family play.

This press release features multimedia. View the full release here:

To take the hassle out of family beach day, families can claim their free Ultimate Beach Day Bundle featuring Walgreens brand health and wellness essentials and activities. (Photo: Business Wire)

To take the hassle out of family beach day, families can claim their free Ultimate Beach Day Bundle featuring Walgreens brand health and wellness essentials and activities. (Photo: Business Wire)

Through free, limited edition Ultimate Beach Day Bundles, which can be reserved here and picked up at any of CAMP’s nine retail locations starting August 5th, families will receive everything they need for a fun day of play no matter how far they are from the beach. Plus, hidden in one of the bundles is a grand prize for one lucky family to enjoy the Ultimate Beach Day Vacation, including a 4 night stay at The Westin Reserva Conchal, An All Inclusive Golf Resort & Spa.

To take the hassle out of family beach day, the bundles feature the following Walgreens brand health and wellness essentials and activities. Bundles are available while supplies last:

In addition to the free bundles, Walgreens and CAMP invite the public to the Ultimate Beach Day experience for families in New York City on Thursday, August 11 at Domino Park in Brooklyn from 12:00 p.m. to 5:00 p.m. ET. From searching for treasure in the sand amongst larger-than-life sand sculptures to beach yoga and more, the fully immersive experience will take over Domino Park, transforming it into a beach haven for families.

Beach-themed, fun in the sun activities for kids will include:

  • Embark on a treasure hunt to find hidden coins under the sand.
  • Color your own bucket hat to stay cool under the shade.
  • Play in the sand and build your own sandcastle.
  • Partake in field day games like relay races, beach ball games and crab walk challenges.
  • Decorate your own commemorative photo frame with seashells.
  • Compete to see how fast you can put your sunscreen on to stay safe in the sun.

“Protecting yourself from the sun and keeping your health top of mind is a necessity year-round,” said Luke Rauch, senior vice president and chief merchandising officer at Walgreens. “It’s important to educate families about sun safety and how it’s not only easy, but also can be fun. This collaboration shows how we continue to be there for our customers throughout their health and wellness journeys with Walgreens brand products that are backed by a 100% satisfaction guarantee and recommended by Walgreens pharmacists.”

Choosing the right products and maintaining a care regimen are both factors for living a healthy life. Many Walgreens brand health and wellness products are formulated with the same active ingredients as national brands, and all are Walgreens pharmacist recommended and a great everyday value.

Throughout the months of July and August, consumers can buy one get one 50% off select Walgreens brand health and wellness products both in-store and online.

To secure a beach bundle and a reservation at the Ultimate Beach Day, families can register here. Families who aren’t near a participating CAMP store or able to attend the event or just want more beach time fun, a free activity book can be downloaded here.

About CAMP:

CAMP is a Family Experience Company that helps answer the question, "What should we do today?" through a unique combination of retail and media. Launched in December of 2018, CAMP operates nine retail locations in California, Connecticut, Massachusetts, New York, New Jersey and Texas, and serves families everywhere via its digital platforms.

About Walgreens:

Walgreens ( is included in the United States segment of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader serving millions of customers and patients every day, with a 170-year heritage of caring for communities. As America’s most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and well-being of every community in America. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 9 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms, supported by the latest technology to deliver high-quality products and services in local communities nationwide.


Zoe Krey


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