RFG Advisory Continues Growth Journey, Surpassing $5 Billion in AUM and Adding Top C-Suite Talent in First Half of 2024

RFG continues to attract advisors who seek to build their independent business without compromise

RFG Advisory (“RFG”), an innovator in the wealth management industry committed to serving independent financial advisors and their clients, today announces year-over-year assets under management (AUM) growth exceeding 20 percent. In the first half of 2024 alone, the firm onboarded five new advisory teams and hired a trio of industry leaders to accelerate its evolution. Recently surpassing $5 billion in AUM, RFG has established itself as the leading platform for entrepreneurial, independent advisors managing between $50 million and $300 million who wish to grow and scale their business.

Focused on empowering independent advisors through a fully supported model, RFG’s rapid expansion highlights the firm's commitment to powering organic growth. Advisors leveraging RFG’s award winning platform–which includes branding, marketing, operations, investment management, business coaching, behavioral finance and client support–are on average experiencing 19 percent year-over-year organic growth, significantly outpacing the industry’s single-digit growth rate. With an integrated technology platform designed to drive scale and efficiency, RFG supports growth-minded advisors in establishing their unique brand and building enterprise value.

“We are all about independence actually meaning something,” said Shannon Spotswood, president at RFG. “We wake up every day excited about the opportunity to help our advisors amplify their brands and maximize their own enterprise value. As we continue to expand, we remain focused on equipping our advisors with comprehensive tools and resources to provide an unforgettable client experience.”

In the first six months of the year, RFG added five new teams, including Grounded Financial Planning, operated by grandfather-grandson duo Jamie King and Will King, CFP®; Crescent Private Wealth, founded by Ahmad Quqa; Confidence Financial Partners; AimWell Financial, run by seasoned financial advisor Amy Powell, CFA; and Cooper Tower Wealth, founded by Brittani Schaffer, CFP®, ChFC®.

Further, RFG also recently welcomed Abby Salameh as chief growth officer, Brendan Frazier as chief behavioral officer and Ken Kim as chief financial officer. It also recruited Bill Christie as national sales director to develop and implement strategies for identifying new business opportunities, and Ashten Legg as director of marketing to enhance the RFG brand and provide improved marketing support to its advisors.

“I’m delighted to be a part of RFG, a firm that truly embodies a growth mindset. Its remarkable culture, exceptional talent and servant-heart mentality are just a few of the reasons I’m thrilled to have joined,” said Salameh. “We’re just beginning a transformative journey that will significantly impact the way advisors serve their clients, and I’m proud to play a role in this exciting evolution.”

RFG’s foremost priority is striving to deliver an exceptional client experience for its advisors and their clients. Reflecting this ethos, the firm is continually upgrading its technology stack, with recent integrations and partnerships including FMG, Flourish, FP Alpha, Nitrogen, Salesforce, CAIS and eMoney. The firm has also streamlined workflows by introducing a fully digital onboarding process.

“Innovation continues to be our ace in the hole,” added Spotswood. “As a ‘client-experience company,’ we created the RFG Talent Agency to address advisors' biggest pain points: finding, training and retaining their team. Advisors should be building their businesses and engaging with clients, not spending a majority of their time on non-revenue-generating activities. We’re here to meet their needs, offering supported independence that enables them to build their business on their own terms.”

Independent firms who are interested in learning more about partnering with RFG can learn more about its award-winning¹ platform at rfgadvisory.com.

About RFG Advisory

RFG Advisory is an innovator in the wealth management industry. Passionately committed to serving independent financial advisors and their clients, RFG Advisory prides itself on being a client experience company first, a technology company second and a hybrid-RIA third. RFG Advisory delivers a turn-key integrated platform that provides advisors all the tools and resources they need to be the CEO of their practice, not the COO, including turn-key technology, institutional-caliber investment management, marketing, compliance, business consulting and operational support. Focused on amplifying independence, advisors who affiliate with RFG Advisory control all the equity in their business and pay a basis point fee for access to RFG's investment and technology platform. Additionally, through RFG Capital, the firm buys stakes in advisor practices to facilitate succession planning and provides loans to advisors to enable the move to full independence. To learn more, visit: rfgadvisory.com. For more information on RFG Advisory's awards, please visit rfgadvisory.com/awards.

Securities offered by Registered Representatives through Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC ("RFG Advisory" or "RFG"), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

¹ RFG Advisory was recently recognized as a 2024 Best Places to Work for Financial Advisors by InvestmentNews. InvestmentNews annually recognizes exceptional employers in the financial advisory sector who prioritize creating a workplace that attracts top talent, a distinction measured through comprehensive employer and employee surveys. RFG was included by USA TODAY and Statista in the “Best Financial Advisory Firms” ranking, recognizing excellence in the financial advisory industry across the United States. The ranking is built on an evaluation framework centered around two key dimensions: recommendations by financial advisors, clients, and industry experts and a firm’s development of assets under management. There was no compensation exchanged in consideration for these awards.

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