New research uncovers winning strategies for success amid economic uncertainty

Alexander Group, the premier go-to-market consultancy serving clients around the globe, announced the results of its 2025 Scaling Strategies research, which reveals four key organizational growth archetypes and their corresponding scaling strategies. The research also illuminated leading headwinds preventing revenue growth, including tariffs (impacting 76% of organizations), inflation and interest rates (61%), and geopolitical uncertainty (60%). Of note, more than one-third (36%) of leaders doubt their organizations’ ability to meet their 2025 revenue goals.

“Leaders are understandably eager to overcome challenges and grow their revenue, but they must choose the right strategy for their organization,” said Davis Giedt, principal and research practice leader at Alexander Group. “What works for one company won’t necessarily work for another. Leaders have to understand their organization’s strengths, weaknesses and positioning in the market and choose the optimal path forward.”

Alexander Group identified four growth archetypes based on revenue and growth rate:

• Growth-constrained firms with ≤$500M revenue and below-average CAGR
• Anchored enterprises with >$500M revenue and below-average CAGR
• Accelerators with ≤$500M revenue and above-average CAGR
• Scaling leaders with >$500M and above-average CAGR

Of these archetypes, the “scaling leaders” have the strongest foundation and the most flexibility to pursue their preferred scaling strategy (e.g., executing a business transaction, entering a new partnership, releasing a new product). Firms in the “growth-constrained” archetype tend to exhibit strategic misalignment and limited growth potential: 58% try to spur growth through new product launches and customer segments, but they’d get better results by improving their GTM foundation, refocusing investments and entering new channels.

“Every company has the potential to scale like a leader,” said Giedt. “But only if they choose the right strategy based on their archetype. A misaligned strategy may hinder growth in the long run. Our research indicates that scaling leaders have built strong foundations by investing in the right data and technology updates, account-level opportunity modeling, pricing and customer-facing rep training.”

By building strong foundations, organizations can change their growth archetypes and pursue their ideal scaling strategies. Reach out today for a complimentary readout of the 2025 Scaling Strategies research results.

Research Methodology

Alexander Group’s 2025 Scaling Strategies research is based on conversations with hundreds of executives across eight industries (including technology & media, manufacturing and distribution) whose organizations’ annual revenue ranges from $50 million to over $5 billion. Interviews were conducted in April and May of 2025.

About Alexander Group

Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251027354729/en/