First Insight Named a Major Player in the IDC MarketScape for Worldwide Retail Promotions Management 2024–2025

First Insight, a global leader in AI-powered decision-making, has been recognized as a Major Player in the recently published IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment (IDC #US52038224, December 2024). The report evaluates vendors on their capabilities and strategies in the rapidly evolving retail promotions management space.

First Insight’s innovative approach to using forward-looking Voice of the Customer (VoC) data, advanced AI technologies, and predictive analytics to enables retailers to optimize promotions and pricing strategies. This capability allows businesses to respond effectively to changing market demands, ensuring alignment with customer preferences and financial goals.

The First Insight platform empowers brands with the tools needed to anticipate customer demand and make data-driven decisions, creating a strong collaboration between pricing, promotions, and planning. Human-AI collaboration is a key differentiator in this competitive landscape, delivering speed, scale, and science for demand forecasting and promotions optimization.

First Insight strengths within promotions management include:

• Forward-looking insights: Leveraging real-time consumer input through its proprietary collaboration of human insights and AI creates demand curves for new products and refines strategies for existing assortments.
• Price-promotion collaboration: Combining pricing, markdowns, and promotional strategies to optimize financial outcomes.
• Industry versatility: Expanding its footprint across retail verticals, including apparel, footwear, home goods, CPG, hospitality, consumer electronics, and automotive sectors.

Companies lose trillions annually to mispriced products, poor promotions, stock issues, and offering the wrong products—guessing isn’t just risky, it’s expensive”, said Greg Petro, CEO of First Insight. “Being named a Major Player in the IDC MarketScape reflects our dedication to mitigating those risks and giving our customers a competitive edge.”

About IDC MarketScape:

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About First Insight

First Insight is a global leader in AI-powered decision-making, trusted by brands like Gap, Under Armour, Marks & Spencer (M&S), Woolworths, Family Dollar, and Kohl’s. Leveraging advanced AI technologies—including generative AI, machine learning, and human computational modeling—combined with real-time consumer data, First Insight transforms consumer insights into profitable strategies that drive measurable business success.

Powered by its proprietary Voice of the Customer platform and Value Score™, First Insight enables businesses to evaluate the value of products, people, and experiences. First Insight helps companies confidently design, price, and market offerings that resonate with consumers, ensuring every decision aligns with market demand and delivers financial impact.

With 18 years of innovation in AI and predictive analytics, First Insight empowers businesses across industries—including retail, apparel, footwear, automotive, home goods, CPG, and hospitality—to outpace competitors by deeply understanding and adapting to ever-changing customer needs. From concept to conversion, First Insight equips brands to create offerings customers love while achieving higher revenue, stronger margins, and deeper customer loyalty. Discover more at www.firstinsight.com.

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