London, UK - 18 November, 2025 - A surprising number of UK households are still sitting on winter tariffs that quietly expired months ago. And with suppliers beginning to release fresh fixed-price offers, the difference between switching now and waiting until December could be as much as £240–£380 this season, according to independent analysts.
Many families who don’t take a moment to compare energy prices this month are, quite literally, paying for last year’s decision.
“People assume that their supplier will nudge them when a cheaper plan appears,” says energy expert Shailesh Ramani, “but the market doesn’t work like that anymore. Some of the fixed deals we’re seeing today have been released almost silently, and they’ll close quietly too.”
Fixed vs Variable: The Market Isn’t Moving in One Direction Anymore
The energy landscape heading into winter is far messier than the headlines suggest:
- Several electricity-only fixed plans are now pricing under the equivalent dual fuel bundles
- Traditional dual-fuel discounts have weakened
- Gas and electricity unit rates are drifting apart
- Some fixed tariffs are region-specific and may vanish quickly
For the first time in four winters, split-fuel deals may outshine bundled ones — something older tariffs never accounted for.
A Market That Punishes Hesitation
Families reviewing their tariffs this week are discovering:
- Wide differences in electricity unit rates
- Regional standing charges that vary sharply
- Short-term fixed deals offering temporary relief
- Flexible plans that can be reviewed mid-winter
Ramani says a familiar pattern returns every winter: “People mean to look into it, and then it’s suddenly January. By then, the best deals have already cycled out.”
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