As China’s visa-free policy continues to generate a “magnet effect,” Qingdao, a gateway city in Northeast Asia, is witnessing a surge in inbound tourists. Recently, the Qingdao Beer Museum has introduced an innovative AR-guided tour system and multi-currency payment services, leveraging its century-old industrial heritage to build a dual engine of “cultural experience + convenient services.” This move has made the museum a must-visit landmark for international tourists, especially those from South Korea. Data shows that in 2024, overseas visitors accounted for 10% of the museum’s total footfall, with the number of South Korean tourists increasing by 240% year-on-year, highlighting the combined impact of visa-free policies and upgraded cultural tourism services.
By the end of 2024, with overseas visitors accounting for nearly 40% of the total, the museum has rolled out a “smart service combo” to enhance its offerings. A brand-new ticketing system featuring Chinese, English, Japanese, and Korean covers the entire visitor journey — from online reservations to AR-guided tours. On the payment side, the system now supports foreign currencies such as the US dollar, Japanese yen, and Korean won, and is compatible with international payment methods including VISA, MasterCard, JCB, and American Express. Overseas tourists can access the system interface both online and offline, and independently select multilingual services in English, Japanese, or Korean to complete their ticket purchases and tour planning. These innovative features effectively address key pain points such as language barriers in ticketing, long queues for on-site purchases, and the hassle of cross-border currency conversions, significantly enhancing the visiting experience for international tourists.
[Online Ticketing]: Search for and follow the “Qingdao Beer Museum” official WeChat account. Click on “Ticketing Guide” in the bottom navigation bar, then select “Ticketing” to enter the ticket purchase page. Choose your preferred language, and the interface will automatically switch to the corresponding language version for reservation and ticket purchase.
[On-site Ticketing]: Please proceed to the Visitor Reception Center and use your mobile device’s default browser to scan the QR code on-site. After entering the ticketing page, select your preferred language version and complete the ticket purchase process. (To ensure a pleasant visit, the museum implements a visitor quota system. It is highly recommended to make a reservation in advance through the official online platform and plan your itinerary accordingly.)
Moving forward, the scenic area will continue to optimize system functions, striving to further connect cross-cultural experience chains and deepen the shift from “functional satisfaction” to “emotional resonance.” When century-old beer fermentation tanks meet multilingual payment terminals, the Qingdao Beer Museum is redefining cultural expression through technological innovation. We sincerely invite visitors from around the world to step into this “third space” of Chinese industrial civilization — to decode the legacy of Chinese industry in the aroma of malt, and to experience the human warmth of the city in the transformation of visa-free policy into cultural soft power. In the future, let us raise our glasses together — to craftsmanship that honors cultural diversity, to smart services that connect guests from all over the world, and to the rich flavor of Qingdao beer becoming a shared “taste of China” across the globe!
Media Contact
Company Name: Qingdao Beer Museum
Contact Person: Ms. Jin
Email: Send Email
Phone: 4001691903
Country: China
Website: https://qd.ifeng.com/
