Efoli has announced the expansion of its Shopify solution, DiscountRay, designed to transform merchants' use of discounts. By moving away from the cycle of generic coupons, the platform introduces a more innovative approach through tailored incentives that protect profit margins and strengthen customer loyalty.

For years, merchants on Shopify have relied on flat coupon codes that slash prices but fail to build long-term relationships. The result has been shrinking profits, and customers are conditioned to wait for sales rather than engage with a brand’s value. Efoli’s DiscountRay changes that reality by offering personalized discount options that treat promotions as a strategy rather than a sacrifice.

DiscountRay’s straightforward model controls how, when, and to whom discounts are applied. A repeat buyer might receive free shipping, a wholesale customer might benefit from structured pricing through this B2B Discount App, and a VIP might see an exclusive offer that feels uniquely tailored. Instead of a race to the bottom, these experiences turn promotions into relationship-builders.

“Discounts should not feel like giving away your margins,” said a representative of Efoli. “Our technology allows Shopify sellers to craft incentives that feel personal, empathetic, and profitable.”

The platform is particularly impactful for wholesale brands. Traditional coupon systems were never designed for B2B complexity, but DiscountRay bridges that gap. Merchants can now design structured offers that make sense for bulk buyers while respecting their bottom line. Direct-to-consumer sellers benefit just as much, as every personalized discount for Shopify becomes an extension of brand identity rather than a one-size-fits-all markdown.

Efoli emphasizes that its technology is not about creating more discounts but smarter ones. With rising advertising costs and fiercer competition than ever, brands need tools to protect their margins without alienating customers. DiscountRay positions itself as that solution—an engine for loyalty, retention, and long-term growth.

DiscountRay is available worldwide through the Shopify App Store. This Shopify Discount App empowers merchants to create dynamic promotions based on cart size, customer type, or location. Every rule is flexible, enabling store owners to reward buyers at the right time. By aligning discounts with real-world purchasing behavior, the app enables the generation of better orders, not just more orders.

Efoli’s mission is rooted in empathy for merchants. The company designs tools that help Shopify brands grow without compromising financial health. DiscountRay reflects this approach by allowing retailers to align incentives with customer journeys. Instead of draining revenue, every discount is a lever for profitable growth.

Efoli operates from its base in Dhaka, Bangladesh, but its products serve merchants globally. By offering Shopify apps that combine precision with personalization, the company has become a trusted partner for B2B and DTC sellers who want to maximize revenue while staying competitive.

Learn more about how merchants can benefit from Efoli’s platform by visiting the website at discountray.com.

About Efoli

Efoli develops Shopify applications that solve real challenges for merchants. Its products, including DiscountRay, give sellers the tools to grow sustainably while protecting their margins.

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Media Contact

Efoli
eFoli House, 514 Road 7, Avenue 4, DOHS Mirpur, Dhaka-1216, Bangladesh
Website: discountray.com

newsroom: news.38digitalmarket.com

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