Matter Launches Comprehensive Media Training Offering

New offering expands Matter’s expertise in empowering executives to navigate the changing media landscape

Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building on years of experience successfully equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, this comprehensive program addresses the complexities of today’s media environment and is applicable to any industry and media format.

“The media landscape has undergone significant transformation in recent years,” said Anne Lines, General Manager of PR at Matter. “Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals. It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast, or crisis situation. In an era where media engagements can greatly impact a company’s reputation, our media training offering equips clients with the skills and confidence needed to succeed.”

From virtual to multi-day in-person sessions, Matter can build a bespoke media training program to fit the needs of each client in any industry including B2B tech, healthcare and consumer. The media training offering provides:

1. Customized Training Sessions: Tailored to meet the unique needs and goals of each participant, whether they are seasoned professionals or new to media interactions.
2. Real-world Practice: Simulated interviews with former journalists to provide an authentic, hands-on experience.
3. Crisis Communication: Specialized training to handle tough questions and high-pressure situations with poise and confidence.
4. Message Development: Guidance on crafting clear, concise, and compelling messages that resonate with target audiences.
5. On-Camera Training: Techniques for appearing polished and professional on camera, including body language, voice modulation, and visual presentation.
6. Feedback and Improvement: Detailed feedback and constructive critique to continuously refine and improve media interaction skills.

"Axis thought leaders have gained invaluable knowledge, experience, and counsel from the media training tools and resources provided by Matter,” said Chris Shanelaris, Public Relations Manager, Americas, at Axis Communications. “The customized, in-person media trainings and on-camera mock interviews that Matter has facilitated throughout our relationship have given Axis spokespeople the confidence and skills needed to proficiently engage with the media and articulate their expertise in a strategic, compelling manner on behalf of the company.”

Matter’s media training offering is led by a team of seasoned media professionals with decades of experience in journalism, public relations and corporate communications. The team’s diverse expertise ensures a well-rounded training experience that addresses all facets of media engagement.

To learn more about Matter’s media training offering, please visit the Media Training page on Matter’s website.

Companies looking to explore a potential partnership are encouraged to contact Matter to receive a custom program quote.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

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